Food Business News - May 7, 2013 - 38

Company Proﬁle

Muhtar Kent says the
company enters 2013
from a position of real
spend clearly focused
uided by its 2020 Vision
— a roadmap to winning
together with its global
system bottling partners — The
Coca-Cola Co. entered 2013 “focused and on track” to reach its
goals, said Muhtar Kent, chairman and chief executive officer.
Atlanta-based Coca-Cola, the
world’s largest beverage company, is coming off a year in
which higher global volume
contributed to a 5% increase in
income.
“Since the launch of our 2020
Vision at the beginning of 2010,
we’ve increased daily servings
by more than 225 million,” Mr.
Kent said during an April 16
conference call to discuss fiscal
2013 first-quarter results. “We
have lifted global volume and
value share to the highest levels
since 2003, and more than $48
billion have been added to the
Coca-Cola Co.’s market capitalization. Across the system,
we are continuing to invest together for a better tomorrow.

FOODBUSINESS NEWS

In fact, we enter 2013 and the
fourth year of our journey to
2020 from a position of real
spend clearly focused, and well
on track to reach our goals and
objectives.”
For the year ended Dec. 31,

New

2012, the company had income of $9,019 million, equal
to $2 per share on the common
stock, which compared with income of $8,584 million, or $1.88
per share, during the previous
year. Gross profit during the

year was $28,964 million, up 2%
from $28,327 million during the
previous year.
The company said it had
full-year global volume growth
of 4%, led by a 3% increase
from the Coca-Cola brand. The

product success stories

roviding refreshing beverages for every lifestyle and occasion, while helping consumers make informed
beverage choices is one of the pillars of the 2020 Vision of Atlanta-based The Coca-Cola Co. To that end, 2012
was a successful year.
Coca-Cola introduced 500-plus new products in 2012, including more than 100 low- and no-calorie choices, and
made several targeted portfolio investments.
The company launched Fuze Tea, a new international tea brand, in 24 countries. In addition, the company introduced Glaceau vitaminwater in Chile and Colombia, and launched Blak Coﬀee in Costa Rica and Colombia. In China, a new 300-mL PET
pack for Coca-Cola, Fanta and Sprite debuted, as did Guo Qing Xin, a fruit-ﬂavored beverage under the Minute Maid brand.
Numerous tea formulations under the Nestea brand were rolled out across the European continent, while in
France and Switzerland a new Sprite containing 30% less sugar was made possible through the use of stevia.
Another innovation eﬀort in 2012 — the debut of PlantBottle packaging technology (PET plastic that contains up to
30% renewable material from plants) — became more widely used around the world. By the end of 2012
Coca-Cola said it had distributed nearly 13 billion PlantBottle packages in 24 countries.
Innovation has not slowed in 2013. So far this year Coca-Cola has introduced Fruitwater under
the Glaceau brand. Fruitwater is a line of fruit-ﬂavored, calorie-free carbonated water that is sweetened with sucralose and enhanced with B vitamins, magnesium and zinc. Flavors include black
raspberry, orange mango, strawberry kiwi, lemon lime and watermelon punch.
The company also has expanded its Minute Maid oﬀerings with four reduced-calorie juice drinks.
The new products include a no-pulp orange juice beverage with 50 calories per serving and three
fruit drinks with 15 calories per serving in raspberry with tea, peach with tea, and mango passion fruit varieties.
Three ﬂavors also have been added to the Simply Orange Juice Co. brand: Simply Orange with Tangerine and
Simply Orange with Banana join a family of orange juice blends that includes mango and pineapple varieties, while
Simply Lemonade with Blueberry is the latest in the lemonade lineup that features raspberry and mango blends. FBN

May 7, 2013

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