Food Business News - July 2, 2013 - 44

Washington

U.S.D.A. approves
‘non-bioengineered’ label
Approval did not
imply a change in the
agency’s assertion
that approved
bioengineered
products are safe
he Food Safety and Inspection Service of the
U.S. Department of Agriculture has approved use
of a label for meat and liquid
egg products with the claim
the products were from animals raised on diets containing no bioengineered grain or
ingredients. The approval was
in response to an application
for such a label from the NonG.M.O. Project, Bellingham,
Wash., and three West coast
food companies.
It was thought the approval
may encourage other meat,
poultry and egg producers to
seek to qualify for using the label to distinguish their products
in the marketplace and among
consumers who seek foods that
are free from bioengineered ingredients.
“The Non-G.M.O. Project, a
third-party certifying organization, approached F.S.I.S. in
October 2012 about potentially
indicating on product labels under F.S.I.S. jurisdiction that the
animals were fed diets without
genetically engineered ingredients,” said Cathy Cochran of the
F.S.I.S. office of public affairs
and consumer education. “Since
then, F.S.I.S. has worked with

T

44

FOODBUSINESS NEWS

®

the Non-G.M.O. Project, three
food companies, the Food and
Drug Administration, and the
Agricultural Marketing Service
to be sure that the potential label claims are truthful and not
misleading to consumers.
“The approved labels state
that the products meet the
standards of a third-party certifier regarding the use of nonG.M.O. feed,” Ms. Cochran
continued. “The agency has
not developed any new policy
regarding non-genetically engineered or non-G.M.O. products
and is not certifying that the
labeled products are free of

The
T
agency
agen has
not developed
any new policy
regarding nongenetically
engineered or
non-G.M.O.
products.
— Cathy Cochran, F.S.I.S. office
of public affairs and consumer
education
genetic engineering or genetic
modifications.”
Ms. Cochran explained the
F.S.I.S. administers a prior label
approval program.
“F.S.I.S. allows companies to

demonstrate on their labels that
they meet a third-party certifying
organization’s standards, provided that the third-party organization and the company can show
that the claims are truthful, accurate and not misleading, and provided there are resources to help
consumers understand exactly
what the claims and certification
mean,” she said.
Ms. Cochran pointed to the
U.S.D.A.’s National Organic
Program as another example of
a third-party certifying organization.
The Non-G.M.O. Project indicated it offers North America’s
only third-party verification and
labeling program for non-bioengineered food and products. It
has developed a “Non-G.M.O.
Project standard” to which
companies seeking verification that their products are free
from bioengineered ingredients
must adhere.
The standard requires practices and processes for preventing
contamination of labeled products by bioengineered ingredients. The standard prescribes
methods such as segregation,

traceability, risk assessment,
sampling techniques, and quality control management.
Once the Non-G.M.O. Project’s product verification program determines a company’s
products are in compliance
with the requisite standards,
a licensing agreement may be
signed to allow the company
to use the Non-G.M.O. Project’s
logo and verification mark on
the product packaging.
The three companies joining
The Non-G.M.O. Project in seeking the label’s approval were
Mindful Meats, Point Reyes, Calif., which markets organic grassfed beef to northern California
restaurants and retailers; Pitman
Family Farms, Sanger, Calif.,
which markets Mary’s free-range
chicken and other poultry products, and Hidden Villa Ranch,
Fullerton, Calif., which produces
eggs and egg products.
“It means everything to have
this label, and we’re very thankful that F.S.I.S. worked with us
to get this approved,” said David
Pitman of Pitman Family Farms,
which has 17 Non-G.M.O. Project Verified products and is in

July 2, 2013



Food Business News - July 2, 2013

Table of Contents for the Digital Edition of Food Business News - July 2, 2013

Food Business News - July 2, 2013
School snacks to get a makeover
Gluten-free, high-protein highlight General Mills’ 2014 new product plans
On the cusp of a healthy beverage boom
Table of Contents
Web Contents
Editorial - Implications of campaign to reduce waste
Nestle investing in new product technology center
Fast food’s new twisted trend
Saputo suing Kraft over ‘Toppers’ trademark
Bob Evans ‘adding new doors’ as part of growth strategy
Delving into the details of food waste
United Kingdom gives green light to nutrition labeling system
Muller Quaker Dairy opens New York yogurt facility
Taco Bell to test high-protein menu
Kraft Foods streamlining business structure
TreeHouse to acquire Cains Foods for $35 million
Nestle chief of technology to retire
Inventure finalizes berry processing acquisition
The changing face of convenience stores
Coconut water gets a refresh
General Mills aims to reverse U.S. yogurt sales decline
Frito-Lay expanding efforts to make fleet more fuel-efficient
Starbucks’ food, tea strategy taking shape
Shareholder seeks better deal for Smithfield
Burger King continues expanding home delivery service
Sobeys to acquire Safeway’s Canadian business for $5.7 billion
Washington - U.S.D.A. approves ‘non-bioengineered’ label
Reid calls on House to consider Senate farm bill
Market Insight - U.S.D.A.'s sugar reduction strategy draws mixed reviews
Health and Wellness - Understanding baby boomers
Food Service Outlook - Standing out in the restaurant crowd
Company Profile - Wal-Mart: Food takes center stage
Consumer struggles play to Wal-Mart’s strong suit
Trends - Look what's popping
Ingredient Innovations - Colors trends twist to natural
I.F.T. expo to feature swirled yogurt, ‘creation station'
New Food Products
Ingredient Market Trends - Open outcry trading in Kansas City draws to close
Ingredient Markets
Supplier Innovations and News
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - July 2, 2013 - On the cusp of a healthy beverage boom
Food Business News - July 2, 2013 - 2
Food Business News - July 2, 2013 - 3
Food Business News - July 2, 2013 - Table of Contents
Food Business News - July 2, 2013 - 5
Food Business News - July 2, 2013 - Web Contents
Food Business News - July 2, 2013 - 7
Food Business News - July 2, 2013 - 8
Food Business News - July 2, 2013 - Editorial - Implications of campaign to reduce waste
Food Business News - July 2, 2013 - Saputo suing Kraft over ‘Toppers’ trademark
Food Business News - July 2, 2013 - 11
Food Business News - July 2, 2013 - Delving into the details of food waste
Food Business News - July 2, 2013 - 13
Food Business News - July 2, 2013 - Muller Quaker Dairy opens New York yogurt facility
Food Business News - July 2, 2013 - 15
Food Business News - July 2, 2013 - Taco Bell to test high-protein menu
Food Business News - July 2, 2013 - 17
Food Business News - July 2, 2013 - TreeHouse to acquire Cains Foods for $35 million
Food Business News - July 2, 2013 - Inventure finalizes berry processing acquisition
Food Business News - July 2, 2013 - The changing face of convenience stores
Food Business News - July 2, 2013 - 21
Food Business News - July 2, 2013 - Coconut water gets a refresh
Food Business News - July 2, 2013 - 23
Food Business News - July 2, 2013 - 24
Food Business News - July 2, 2013 - 25
Food Business News - July 2, 2013 - General Mills aims to reverse U.S. yogurt sales decline
Food Business News - July 2, 2013 - 27
Food Business News - July 2, 2013 - 28
Food Business News - July 2, 2013 - 29
Food Business News - July 2, 2013 - 30
Food Business News - July 2, 2013 - 31
Food Business News - July 2, 2013 - Frito-Lay expanding efforts to make fleet more fuel-efficient
Food Business News - July 2, 2013 - 33
Food Business News - July 2, 2013 - Starbucks’ food, tea strategy taking shape
Food Business News - July 2, 2013 - 35
Food Business News - July 2, 2013 - 36
Food Business News - July 2, 2013 - 37
Food Business News - July 2, 2013 - Shareholder seeks better deal for Smithfield
Food Business News - July 2, 2013 - 39
Food Business News - July 2, 2013 - Burger King continues expanding home delivery service
Food Business News - July 2, 2013 - 41
Food Business News - July 2, 2013 - Sobeys to acquire Safeway’s Canadian business for $5.7 billion
Food Business News - July 2, 2013 - 43
Food Business News - July 2, 2013 - Washington - U.S.D.A. approves ‘non-bioengineered’ label
Food Business News - July 2, 2013 - 45
Food Business News - July 2, 2013 - Reid calls on House to consider Senate farm bill
Food Business News - July 2, 2013 - 47
Food Business News - July 2, 2013 - Market Insight - U.S.D.A.'s sugar reduction strategy draws mixed reviews
Food Business News - July 2, 2013 - 49
Food Business News - July 2, 2013 - 50
Food Business News - July 2, 2013 - 51
Food Business News - July 2, 2013 - 52
Food Business News - July 2, 2013 - Health and Wellness - Understanding baby boomers
Food Business News - July 2, 2013 - 54
Food Business News - July 2, 2013 - 55
Food Business News - July 2, 2013 - 56
Food Business News - July 2, 2013 - Food Service Outlook - Standing out in the restaurant crowd
Food Business News - July 2, 2013 - 58
Food Business News - July 2, 2013 - 59
Food Business News - July 2, 2013 - 60
Food Business News - July 2, 2013 - Company Profile - Wal-Mart: Food takes center stage
Food Business News - July 2, 2013 - Consumer struggles play to Wal-Mart’s strong suit
Food Business News - July 2, 2013 - 63
Food Business News - July 2, 2013 - 64
Food Business News - July 2, 2013 - 65
Food Business News - July 2, 2013 - Trends - Look what's popping
Food Business News - July 2, 2013 - 67
Food Business News - July 2, 2013 - Ingredient Innovations - Colors trends twist to natural
Food Business News - July 2, 2013 - 69
Food Business News - July 2, 2013 - I.F.T. expo to feature swirled yogurt, ‘creation station'
Food Business News - July 2, 2013 - 71
Food Business News - July 2, 2013 - 72
Food Business News - July 2, 2013 - 73
Food Business News - July 2, 2013 - 74
Food Business News - July 2, 2013 - 75
Food Business News - July 2, 2013 - 76
Food Business News - July 2, 2013 - 77
Food Business News - July 2, 2013 - 78
Food Business News - July 2, 2013 - 79
Food Business News - July 2, 2013 - 80
Food Business News - July 2, 2013 - 81
Food Business News - July 2, 2013 - New Food Products
Food Business News - July 2, 2013 - 83
Food Business News - July 2, 2013 - 84
Food Business News - July 2, 2013 - 85
Food Business News - July 2, 2013 - 86
Food Business News - July 2, 2013 - Ingredient Market Trends - Open outcry trading in Kansas City draws to close
Food Business News - July 2, 2013 - Ingredient Markets
Food Business News - July 2, 2013 - 89
Food Business News - July 2, 2013 - 90
Food Business News - July 2, 2013 - 91
Food Business News - July 2, 2013 - 92
Food Business News - July 2, 2013 - 93
Food Business News - July 2, 2013 - 94
Food Business News - July 2, 2013 - 95
Food Business News - July 2, 2013 - 96
Food Business News - July 2, 2013 - 97
Food Business News - July 2, 2013 - Supplier Innovations and News
Food Business News - July 2, 2013 - 99
Food Business News - July 2, 2013 - 100
Food Business News - July 2, 2013 - Classifieds
Food Business News - July 2, 2013 - 102
Food Business News - July 2, 2013 - Marketplace
Food Business News - July 2, 2013 - 104
Food Business News - July 2, 2013 - Ad Index
Food Business News - July 2, 2013 - Food Business in the News
Food Business News - July 2, 2013 - 107
Food Business News - July 2, 2013 - 108
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