Food Business News - June 16, 2015 - (Page 39)

Health and Wellness Clean label and the 'trust factor' The clean label trend has less to do with fewer ingredients and more to do with establishing trust he beat goes on. It has been common during the first half of 2015 for food and beverage companies to announce reformulation efforts designed to improve the perception of their products as natural or clean, and the trend has continued during the past month T as such companies as Nestle, Nestle McCormick and Subway have announced such efforts. The challenge facing many firms is such trends are not static, and it's useful to ask how the clean label trend may evolve. "I think many large companies June 16, 2015 are feeling the pain and working to give the consumers the transparency they want," said Angelina de Castro, senior marketing manager for wholesome for Ingredion, Inc., Westchester, Ill. "But part of this goes beyond reformulations; it's also about gaining the consumer's trust." Part of that trust is making sure products are clean and making sure consumers understand companies have nothing to hide, Ms. de Castro said. "There is a blurring of the lines between a clean label and a clean brand," she said. "I think that will be a macro trend for consumers in the near future. We are going to go beyond the ingredients used and also look at a brand's background." One of the most significant challenges facing packaged food companies today may be consumer demand for simple ingredients, said Irwin Simon, chairman, president and chief executive officer of the Hain Celestial Group, Inc., Lake Success, N.Y. And leading the charge, he said, are the 93 million millennials whom "no consumer packaged goods companies should overlook." "I think one of the big things FOODBUSINESS NEWS ® 39

Table of Contents for the Digital Edition of Food Business News - June 16, 2015

Food Business News - June 16, 2015
Wet weather affecting grain and oilseed markets
WhiteWave to acquire Vega Foods
Dairy Business News - Making salty cheese with less sodium
Table of Contents
Web Contents
Editorial - Expo Milano focuses on food science
The leading natural food trends of 2015
Wal-Mart building an ‘omnichannel’ presence
B&G Foods has big plans for Bear Creek soup brand
With charges, Smucker swings to loss
Smucker seeks growth with healthy innovation
Campbell to acquire fresh salsa maker
Hughes out as Boulder Brands c.e.o.
Private equity firm buys PopCorners brand
Subway commits to ingredient improvements
Washington - Resistance is futile
Health and Wellness - Clean label and the 'trust factor'
Ingredient Innovations - Pace picks up for pea protein power
Pick your plant-based protein
I.F.F. to stress flavors for protein sources
New Food Products
Ingredient Market Trends - House votes to repeal COOL
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - June 16, 2015