Food Business News - January 26, 2016 - (Page 15)

Krave founder in new food endeavor SONOMA, CALIF. - Jon Sebastiani, a food industry entrepreneur who developed and sold Krave Pure Foods to The Hershey Co., has announced the launch of Sonoma Brands, a consumer products incubator and venture fund targeted at products that will be innovative and disruptive of existing brands. Sonoma Brands will be led by Mr. Sebastiani and backed by VMG Partners, a California-based private equity firm focused on small to mid-size consumer Brands to his roots in the wine business and one of the nation's culinary centers. "The vision of  Sonoma Brands  stems from my passion for this region that yields extraordinary culinary expertise and an immense network of esteemed chefs and entrepreneurs," he said. The company aims to develop businesses with "a proven concept of success, an authentic story and a passion for originality," said Sonoma Brands. Mr. Sebastiani emphasized the importance of developing products that are both better for you and "absolutely delicious." FBN Food industry entrepreneur Jon Sebastiani will lead Sonoma Brands. product companies. VMG investments, past and present, in the food space include Kind Snacks, Bare Snacks, Justin's, Mighty Leaf Tea, Kernel Season's, Snack Factory L.L.C. and Pirate Brands. Michael Mauzé, managing director of VMG, suggested Mr. Sebastiani will help nurture earlier stage businesses. "Jon is a thought leader who brings a wealth of experience as both an entrepreneur and as a seasoned business manager," Mr. Mauzé said. "His unique skillset and expertise in innovative strategy will position  Sonoma Brands  as a leader in developing and growing emerging c.p.g. brands that deeply resonate with consumers. Brands with a passionate, yet small customer base in the early stages of growth will benefit immensely from his mentorship and counsel." The launch of Sonoma Brands was announced just shy of a year after The Hershey Co. announced it would acquire Mr. Sebastiani's last venture - Krave Pure Foods, Inc., a Sonoma-based specialty maker of meat jerky products. He established Krave in 2009, and the company had $35 million in sales in the year leading up to the transaction. Mr. Sebastiani, whose family established Sebastiani Vineyards and Winery in the late 19th century, tied his vision for Sonoma January 26, 2016 ENJOY SUCCESSFUL PARTNERSHIPS Are you looking at ways to lessen the impact of high egg prices on your business? Let the Food Technologists and Applications Kitchens at Brenntag Specialties, Inc. (BSI) and Wacker Chemical Corporation show you how formulating with Cavamax® Cyclodextrins can help reduce your risk from high egg costs. Cavamax® Cyclodextrins are vegetable derived, provide air cell stabilization, and are compatible & synergistic with common hydrocolloids. Also considered a source of Dietary Soluble Fiber, they have an EFSA approved health claim for lowering the Glycemic Response. Development and applications work have focused on whipped products such as yogurts, butter creams, mousse, honey, confectionery fillings, and nougats. On the bakery side, successful trials have been run on layer cakes, snack cakes, sponge cakes, and gluten-free items. Providing solutions - formulary and financial - is what you've come to expect from the leaders in specialties distribution. Brenntag Food & Nutrition Contact Brenntag today to learn how we can be your trusted partner in delivering quality ingredients safely, and on time. FOODBUSINESS NEWS ® 15

Table of Contents for the Digital Edition of Food Business News - January 26, 2016

Food Business News -- January 26, 2016
Global turmoil clouds Unilever’s outlook
D.O.J. toughens stance on foodborne illness accountability
Dairy Business News - Competition spurring yogurt innovation
Table of Contents
Web Contents
Editorial - Food uncertainty in zero-rate era end
Jelly Belly sees opportunities in organic
Dang Foods adds onion chips to portfolio
Enjoy Life Foods on the cusp of enjoying greater growth
Bone broth debuts in a K-cup format
Brynwood Partners to acquire Sunny Delight Beverages
Krave founder in new food endeavor
A long road ahead for Chipotle
Oberto Brands to streamline operations
Hain Celestial under pressure in the U.S.
Inventure expands in frozen food
Kroger remains Wall Street darling
Wal-Mart to close 269 stores
Market Insight - Sugar intake in the spotlight
Ingredient Trends - Savory Flavors sliding into sweet applications
Ingredient Innovations - Egg replacer revelations
U.S.D.A. detects avian influenza in turkeys
New Food Products
Ingredient Market Trends - Iran likely to remain market largely lost to U.S. wheat
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - January 26, 2016