Food Business News - May 17, 2016 - (Page 10)

F.D.A. adjusts course on 'healthy' labeling NEW YORK - Kind L.L.C. is once again free to use the term "healthy" on its packaging. The announcement comes a little more than a year after the New York-based maker of snack bars was told to stop using the term on its packaging by the Food and Drug Administration. "At Kind, healthy has always been more than just a word on a label, so when we were asked to remove the term from our wrappers, it cut to the core of who we are," said Daniel Lubetzky, founder and chief executive officer of Kind. "While we're pleased the F.D.A. affirmed that Kind can put healthy back on our wrappers, just as we had it before, it doesn't change what always has been and will remain our focus - to create delicious snacks made with wholesome ingredients." The labeling dispute initially came to the fore last spring, when the F.D.A. in a March 17, 2015, warning letter addressed to Kind told the company at least four of its Kind bars were in violation of labeling rules. The F.D.A. in the May 10, 1994, issue of the Federal Register published a final rule on using "healthy" as a nutrient content claim in labeling. In regard to fat, the F.D.A. mandated that the term "healthy" only may be used as a nutrient content claim to describe foods, with the exception of fish and meat, that contain 3 grams or less of total fat per serving and 1 gram or less of saturated fat per serving. Fish and meat were required to have 5 grams or less of total fat per serving and 2 grams or less of saturated fat per serving. Kind said it initially responded to the F.D.A.'s letter by removing the word "healthy" from the four wrappers, but the company maintained that its usage wasn't a nutrient content claim and sought to learn more about the F.D.A.'s regulation. In examining the regulation Kind said it learned that it precludes foods generally considered to be good for you - like nuts, avocados and salmon - from being labeled as healthy. However, it allows items like fat-free chocolate pudding, some sugary cereals and lowfat toaster pastries to carry the healthy designation. "The current regulatory definition of healthy is inconsistent with federal guidelines and scientific research, as today we know it's advisable to prioritize eating whole foods, including nuts, plants, whole grains and seafood," said David L. Katz, M.D., director of the Yale University Prevention Research Center, who has served as a nutrition adviser to Kind. Kind helped move the conversation on labeling along in December 2015 when it filed a citizen petition. The petition urged the F.D.A. to update its requirements related to the term healthy to emphasize the importance of eating real foods and nutrient-dense ingredients as part of healthy eating patterns. "While we've made strides toward positive change on the policy and consumer education fronts, our work remains far from done," Mr. Lubetzky said. "A true success will come when the healthy standard is updated, empowering consumers to better identify the types of food recommended as part of a healthy diet." F.D.A.'s response to Kind included a closeout letter issued on April 20. The F.D.A. said some of Kind's corrective actions included removing and amending certain nutrient content claims on product labels and labeling, as appropriate. As such, the F.D.A. concluded that Kind satisfactorily addressed the violations contained in the warning letter. Following receipt of the closeout letter, the F.D.A. said Kind requested confirmation that it could use the phrase "healthy and tasty" only in text clearly presented as its corporate philosophy, where it isn't represented as a nutrient content claim, and does not appear on the same display panel as nutrient content claims or nutrition information. Because the F.D.A. evaluates the label as a whole, the agency said it does not object to Kind's use of the term in this manner. "Consumers want to make informed food choices, and it is the F.D.A.'s responsibility to help them by ensuring labels provide accurate and reliable nutrition information," the F.D.A. noted in a statement on its web site. "In light of evolving nutrition research, forthcoming Nutrition Facts labeling final rules, and a citizen petition, we believe now is an opportune time to reevaluate regulations concerning nutrient content claims, generally, including the term 'healthy.' We plan to solicit public comment on these issues in the near future." FBN Doug Gillespie to lead Harvest Hill Beverage Co. GREENWICH, CONN. - Doug Gillespie has been named president and chief executive officer of Harvest Hill Beverage Co., a portfolio company of Brynwood Partners VII L.P. Harvest Hill Beverage has grown into one of the largest independently owned beverage companies in the United States with brands such as Juicy Juice, Little Hug and Daily's. Mr. Gillespie most recently was president of Jarden Home 10 FOODBUSINESS NEWS ® and Family North America. Earlier in his career, he held senior leadership positions at consumer packaged goods companies, including Frito-Lay, Brown-Forman and Munchkin. "Doug brings the senior management experience and leadership qualities that will enable us to maximize the Harvest Hill opportunity," said Henk Hartong, chairman and c.e.o. of Brynwood Partners. "Doug has an impressive record of growing businesses with a focus on innovation and marketing in the very consumer segments and customer channels that are important to Harvest Hill." Harvest Hill was formed when Brynwood Partners acquired the Juicy Juice brand from Nestle USA in the summer of 2014. Brynwood added to the Harvest portfolio when it acquired American Beverage Corp. for $55 million in March 2015. American Beverage manufactures fruit drinks, readyto-drink alcoholic beverages and non-alcoholic cocktail mixers. The company's brands include Little Hug Fruit Barrels, Big Hug and Guzzler. Following the acquisition of American Beverage Corp. a year ago, Harvest Hill has launched a variety of new products and flavors to revitalize the Little Hug and Daily's product lines. FBN May 17, 2016

Table of Contents for the Digital Edition of Food Business News - May 17, 2016

Food Business News - May 17, 2016
Dean Foods diversifying with Friendly’s acquisition
Nutrition point of reference
Dairy Business News - Hydrocolloids – It’s all about the gel
Table of Contents
Web Contents
Editorial - Investors view food production as ripe for disruption
F.D.A. adjusts course on ‘healthy’ labeling
Doug Gillespie to lead Harvest Hill Beverage Co.
Bunge launches non-G.M.O. corn product line
JAB to acquire Krispy Kreme for $1.35 billion
CAVU Venture Partners: Building and creating winners
Hain Celestial begins restructuring effort
Hain learns tough lesson with tea revamp
Pilgrim’s Pride to enter organic chicken category
Green Giant brings giant boost to B&G Foods
Cott making leadership changes in North America and U.K.
Market Insight - Where’s the sugar?
Ingredient Trends - Flavor innovation energizes sports nutrition category
Ingredient Innovations - Ancient grains rising in product development
New Food Products
Ingredient Market Trends - U.S.D.A. issues unexpectedly bullish outlook for soybeans
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - May 17, 2016