Food Business News - May 17, 2016 - (Page 32)

Sports Nutrition Ingredient Trends Flavor innovation energizes sports nutrition category or many years products that contained whey protein tasted like chalk, said Mike Roussell, Ph.D. The development of more agreeable flavors like toasted marshmallow has improved whey protein products and sports nutrition products in general, he said during a presentation at the Ingredient Marketplace, held in Orlando, Fla., April 27-29. "The bar has been raised significantly," said Dr. Roussell, a nutrition consultant for professional athletes. While flavors have awoken innovation in the sports nutrition category, incorporating ingredients that help people sleep and recover looks like another opportunity. Speakers at the event also mentioned such items as shelf stable probiotics, beet juice and watermelon juice as ways to boost sales. The leading flavors in sports powder beverages globally from 2013-16 were vanilla, chocolate, strawberry, vanilla (French) and banana, said Stephanie Mattucci, global food science analyst for Mintel. Recent launches in the category include a cinnamon bun flavor for whey protein and a mango protein yogurt drink. Focusing on flavor innovation and taste involves "really being F 32 FOODBUSINESS NEWS ® able to step outside the box of just chocolate and vanilla and getting more innovative or more interesting types of flavors, or even texture," she said. Chris Schmidt, a senior consumer health analyst for Euromonitor International, said he, too, has seen more gourmet formulations and more interesting flavors. He pointed to Quest Nutrition, L.L.C., El Segundo, Calif., which sells bars in such flavors as cookies and cream, s'mores, mint chocolate chunk, and cinnamon roll. Such flavors may appeal more to mainstream consumers and retailers and not be as pertinent for specialty channels, he said. Mr. Schmidt said buyers of sports nutrition products may fall into three categories. Core users are body builders and high-performance athletes. Casual users or "weekend warriors" want to buy products at familiar retail outlets like supermarkets. Fitness lifestyle users regard fitness as a fundamental element of their high-performance lifestyle. The three user groups may differ in the amount of caffeine they want in their products, he said. Mainstream consumers are worried about getting too much caffeine. Sports nutrition products sold at mass retailers are containing less caffeine. The amount of caffeine in products targeted to core users, in contrast, is rising, he said. A few years ago a sports nutrition item may have a standard caffeine serving of 150 mg. Now, some products are exceeding 400 mg of caffeine per serving. Dr. Roussell said he sees promise for products with a blend of theanine and caffeine. Theanine, which is found in green tea, may alleviate jitters associated with caffeine without taking away from the caffeine's effectiveness. Sleep and sports nutrition Emerging functional waters include beet, which has high nitrate levels, and watermelon juice with L-citrulline. Sleep is an emerging category, he said, as it relates to recovery and affects eating behaviors. Mr. Schmidt said, "I think we're going to see more investments in (sleep benefits) as more athletes begin to realize that sleep is a key part of their training routine. It's not just the end of the day. It's a natural part of not just your recovery but your preparation." For other opportunities, he mentioned beet juice and cocoa flavanols. "Who wouldn't want to eat a pre-workout chocolate bar?" Mr. Schmidt said. Ms. Mattucci said emerging functional waters are beet, which has high nitrate levels, and watermelon juice with L-citrulline. Sales of U.S. nutritional and performance drinks grew 42% from 2009-14, according to Mintel. Additional Mintel data showed sales of performance drinks rising 18% to $1,672 million in 2014 from $1,420 million in 2012 and more double-digit growth coming from sales of nutritional drinks, rising 15% to $2,586 million in 2014 from $2,241 million in 2012. Sports drinks sales increased 1.2% to $6,743 million from $6,662 million to account for 62% of the total nutritional and performance drink market. One decrease came in weight loss drinks, which fell 9% to $466 million from $512 million. "It ties into a larger trend May 17, 2016

Table of Contents for the Digital Edition of Food Business News - May 17, 2016

Food Business News - May 17, 2016
Dean Foods diversifying with Friendly’s acquisition
Nutrition point of reference
Dairy Business News - Hydrocolloids – It’s all about the gel
Table of Contents
Web Contents
Editorial - Investors view food production as ripe for disruption
F.D.A. adjusts course on ‘healthy’ labeling
Doug Gillespie to lead Harvest Hill Beverage Co.
Bunge launches non-G.M.O. corn product line
JAB to acquire Krispy Kreme for $1.35 billion
CAVU Venture Partners: Building and creating winners
Hain Celestial begins restructuring effort
Hain learns tough lesson with tea revamp
Pilgrim’s Pride to enter organic chicken category
Green Giant brings giant boost to B&G Foods
Cott making leadership changes in North America and U.K.
Market Insight - Where’s the sugar?
Ingredient Trends - Flavor innovation energizes sports nutrition category
Ingredient Innovations - Ancient grains rising in product development
New Food Products
Ingredient Market Trends - U.S.D.A. issues unexpectedly bullish outlook for soybeans
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - May 17, 2016