Food Entrepreneur - May 12, 2020 - 11

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some brands that are later-stage that aren't
launching but are just trying to survive if
the venture capital climate dries up might
turn to some of those equity sites."
His business Quevos manufactures
egg white crisps featuring flavors such as
cheddar, sweet barbecue and sour cream
and onion. The product was presented in a
Kickstarter campaign last year as Mr. Hamburger and co-founder Zack Scheier prepared to expand production of the snacks
following a brief market test. The prior
year, Quevos had raised a total of $65,000
through participation in a business contest
at the University of Chicago and the Kraft
Heinz Co. accelerator program.
"We had a little bit of capital, we had
improved our product and formula from

the test, and now we needed to scale up our
manufacturing," he said. "We're in a pretty
unique situation where we make the product
ourselves because our process is unique.
We'd been able to produce 10,000 bags a
month, and we wanted to scale and make
closer to 100,000 a month.
"We knew we needed a few months
to install a few pieces of equipment and
build out our production space. As we
were in this pause while we were expanding capacity, we thought, what can we do
to generate buzz and sales? That's why we
went to Kickstarter."
A total of 1,585 backers pledged
$71,786 to Quevos' Kickstarter campaign,
surpassing the initial goal of $10,000 in
two hours. Rewards offered included bags

of the product and T-shirts.
"It's pretty easy to make a campaign,"
Mr. Hamburger said. "It's much trickier to
get people to actually come to your listing.
We had consulted with a lot of other
brands ... two other entrepreneurs who
had done it before us ... they said you'll get
a little traffic within Kickstarter, but you
need to find a way to bring people in.
"Your network, your email list, your
friends and family, if you can get any
articles written about you or influencers
posting about it. We did a bunch of that
stuff to maximize how many people we
told about it."
Established companies also are dabbling with crowdfunding as a go-to-market strategy. Last October, Tyson Foods,
Inc., Springdale, Ark., introduced Pact, a

'It's pretty easy to make a
campaign. It's much trickier to
get people to actually come
to your listing.'
- Nick Hamburger, Quevos

brand of refrigerated functional snacks,
through an Indiegogo campaign, with the
goal to collect feedback prior to a broader
rollout.
"Pact is part of our disruptive
May 12, 2020

Food Business News

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Food Entrepreneur - May 12, 2020

Table of Contents for the Digital Edition of Food Entrepreneur - May 12, 2020

Food Entrepreneur - May 12, 2020 - 1
Food Entrepreneur - May 12, 2020 - 2
Food Entrepreneur - May 12, 2020 - 3
Food Entrepreneur - May 12, 2020 - 4
Food Entrepreneur - May 12, 2020 - 5
Food Entrepreneur - May 12, 2020 - 6
Food Entrepreneur - May 12, 2020 - 7
Food Entrepreneur - May 12, 2020 - 8
Food Entrepreneur - May 12, 2020 - 9
Food Entrepreneur - May 12, 2020 - 10
Food Entrepreneur - May 12, 2020 - 11
Food Entrepreneur - May 12, 2020 - 12
Food Entrepreneur - May 12, 2020 - 13
Food Entrepreneur - May 12, 2020 - 14
Food Entrepreneur - May 12, 2020 - 15
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