Food Entrepreneur - May 12, 2020 - 8

in our network, to secure things, and it's
been really helpful that food production
has been carved out as being essential by
various governments at the federal and
state levels, so that was critical in terms of
us being able to maintain that supply."

Numerous small brands may face
disruptions in production and manufacturing as inventories are depleted, said
Phil Kafarakis, president of the Specialty
Food Association, New York.
"Most depend on outsourced manufacturing, and that could be problematic
depending on their co-packer and any
proprietary co-packer brands that could
become a priority for the co-packer," Mr.
Kafarakis said. "Making decisions on
workforce reductions and how to keep the
operation running to meet the demand
that they could be experiencing will
immediately become the next round of
priorities, including the impact of workfrom-home orders in several states."
SmartSweets has remained in close
contact with partners in supply chain
and manufacturing "to have daily visibility into what's happening on the ground

SMARTSWEETS

Into the unknown

'How we're looking
at things is adapting versus putting
on hold.'
- Tara Bosch,
SmartSweets

and if there's anything around the bend
we need to plan for," Ms. Bosch said.
"We've been planning for all scenarios,

including possibilities out of our control
that could happen to make sure we're
prepared, including anything from manufacturing disruption to consumer shift
to purchasing behavior to being more
permanently online."
Mr. Kafarakis said more established
brands will need to balance relationships
in serving key customers while satisfying
banks, investors and entities that they
have a business continuity plan - one
that mitigates risk.
Longer-term effects may include a
pause on product innovation as founders
focus on maintaining liquidity.
"The buying community will continue its primary focus on keeping up
with demand and ultimately will have to
manage replacing suppliers that cannot
keep up, or who cannot assure long-term
supply or go out of business," Mr. Kafarakis said.
The Specialty Food Association,
which has canceled the Summer Fancy
Food Show in June after its venue was converted into a makeshift hospital, is providing outreach and education to members as
they navigate unprecedented challenges.
"Align to and gather as many
available resources as possible from your

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8

Food Business News

May 12, 2020


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Food Entrepreneur - May 12, 2020

Table of Contents for the Digital Edition of Food Entrepreneur - May 12, 2020

Food Entrepreneur - May 12, 2020 - 1
Food Entrepreneur - May 12, 2020 - 2
Food Entrepreneur - May 12, 2020 - 3
Food Entrepreneur - May 12, 2020 - 4
Food Entrepreneur - May 12, 2020 - 5
Food Entrepreneur - May 12, 2020 - 6
Food Entrepreneur - May 12, 2020 - 7
Food Entrepreneur - May 12, 2020 - 8
Food Entrepreneur - May 12, 2020 - 9
Food Entrepreneur - May 12, 2020 - 10
Food Entrepreneur - May 12, 2020 - 11
Food Entrepreneur - May 12, 2020 - 12
Food Entrepreneur - May 12, 2020 - 13
Food Entrepreneur - May 12, 2020 - 14
Food Entrepreneur - May 12, 2020 - 15
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