Food Entrepreneur - September 15, 2020 - 16

our own branded products," Mr. Kurzrock
said. "It all started with a vision to recover
the billions of pounds of grain generated
by breweries. Through R&D we discovered our patented tech can also be used
to rescue other food, including pressings
from juice, the oats and almonds left over
from milking, and more."
ReGrained produces snacks showcasing the brewery byproduct. Launched
earlier this year, ReGrained Supergrain
Puffs are available in flavors including
Mexican street corn, Texas pit barbecue,

REGRAINED

cheddar, smoked sea salt and cracked
pepper, and Urban Garden, a take on a
vegetable and herb flavor.
The branded products help the company establish a market for foods with
upcycled ingredients.
"More than 40% of food grown
each year goes to waste and with it also
the water, energy, labor and nutritional
value," Mr. Kurzrock said. "We can do
better, and putting delicious nutrition
food to its best use, feeding people, is our
part of the solution." ▪

Hops and Nuts
Hops and Nuts, Greensboro, NC,
offers a line of snacks to pair with craft
beer or wine. Pretzels and redskin peanuts
are seasoned to match a variety of varietals. The lager and lime peanuts may be
enjoyed with a cerveza or margarita, while
the chocolate porter pretzels complement
a porter or stout. A new hatch and hops
flavor pairs best with a pale ale or IPA.
Hops and Nuts products were served
in more than 150 tap and tasting rooms
across the country prior to the pandemic.

Now, founder Melissa Wallace is shifting
her focus to retail and direct-to-consumer
business. The company will be rolling out
new packaging in the coming weeks and
is announcing a new name: Sippin Snax.
"For us this is do or die," Ms. Wallace
said. "On the daily, as more breweries and
wineries close permanently, that part of
our business is fading to black. We are
hoping that our authentic flavors and
unique niche positioning will help us
catch the attention of the right folks." ▪

HOPS AND NUTS

Tohi
Aronia berries are the core ingredient
in Tohi, a range of non-carbonated beverages from Kansas City-based Tohi Ventures.
The super fruit is rich in antioxidants and
boasts immunity-boosting benefits.
"Tohi is actually a Native American
word that means wellness," said Shari
Coulter Ford, co-founder and chief executive officer. "We chose the name not
only because wellness speaks to the value
proposition of our beverage, but just as
importantly the name pays homage to
the history of our core ingredient, aronia
berries ...
"While they're native to North
America, they weren't grown as a commercial crop in North America until about a

TOHI

decade ago. Now there are some serious
farmers growing this specialty crop. Many
of them will tell you they feel it's a mission
and they choose to grow aronia specifically

because of the health benefits."
Sweetened with a touch of monk fruit,
the low-calorie drinks are available in original, blackberry raspberry, dragon fruit,
and ginger lime flavors. Tohi beverages
contain 30% single-strength aronia juice,
delivering antioxidants to support heart,
brain and bone health, Ms. Ford said.
"The vison for Tohi is to be a platform
for aronia berry-based products," Ms. Ford
said. "Aronia has a very rich micronutrient
profile and the highest total antioxidant
measure of any berry...
"As awareness grows and Tohi scales,
we think aronia can be the breakout
ingredient that everyone will be talking
about and hopefully drinking." ▪

GoodFish
Salmon skins, previously a discarded
seafood byproduct, are being transformed
into a better-for-you snack by GoodFish,
16

Food Business News

a Los Angeles-based brand founded by
Douglas Riboud and Justin Guilbert, the
entrepreneurs behind coconut water

company Harmless Harvest.
"GoodFish is a crispy, fatty, super
indulgent, keto-friendly, high-protein,
September 15, 2020
Food Entrepreneur - September 15, 2020

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