Food Entrepreneur - September 15, 2020 - 18

high-omega-3 salmon skin chip," Mr.
Guilbert said. "Salmon skins or fish skins
in general are ubiquitous all over the
world, I would say excluding the US in
particular."
Made from 100% traceable Wild
Alaska Sockeye from sustainable fisheries in Bristol Bay, Alaska, GoodFish
crispy salmon skins are available in
four flavors: sea salt, chili lime, spicy
barbecue, and tart cranberry. The snacks
are rich in protein, marine collagen and
omega-3 fatty acids.
The company has been developing

GOODFISH

and refining its product and supply
chain for more than two years in
collaboration with a group of strategic
partners. GoodFish debuted online in
March and has expanded to a handful of
retail stores.
"We are the No. 1 new release in the
chip category on Amazon," Mr. Guilbert
said. "The market is excited, the crowd
loves it, we love it, our kids love it. There
is an exciting new trend in functional
snacking - you can indulge but you
can have better nutrition in what you're
consuming." ▪

Wicked Crisps
Wicked Crisps is a brand of baked
vegetable crisps developed by Greensboro,
NC-based Carolina Fine Snacks, a manufacturer that provides jobs for workers
who are typically overlooked by traditional employers.
"Over half our crew are people with
disabilities, and every time we had a slot,
that's who I'd hire," said Phil Kosak, founder of Carolina Fine Snacks. "The challenge
that so many people who have special
needs face is they're never given a shot...
Wicked Crisps breaks the rules. Give people a chance, and watch the world turn."
Described as "deliciously deceptive
nutrition," the snacks are available in
flavors including roasted garlic and asiago

WICKED CRISPS

cheese, spinach Parmesan, red curry
hummus, cheese pizza, spring vegetable
medley, sweet potato souffle and, the

newest addition, sea salt and hummus,
which provides 4 grams of plant-based
protein and 3 grams of fiber per serving.
"There's a perception in the marketplace that healthy snacks taste terrible,
and in fact, it's an expectation," Mr. Kosak
said. "Wicked Crisps is going to change
that attitude at the consumer level."
The products contain ingredients
such as spinach, carrots, broccoli, sweet
potato, tomatoes and peas for added
nutrition. Wicked Crisps are certified
gluten-free and non-GMO.
"It's supposed to be impossible to take
something that tastes great and make it
good for you," Mr. Kosak said. "All of these
impossibilities are what are driving us." ▪

Hippie Snacks
Hippie Snacks is a brand of minimally processed plant-based crisps featuring
almonds, avocado or cauliflower as the
star ingredient. Parent company Left
Coast Naturals, Burnaby, BC, is one of Canada's founding Certified B Corporations
and an organic and natural food manufacturer and distributor of nearly 30 brands
and 200 bulk foods to grocery, specialty
and natural food stores across Western
Canada.
Hippie Snacks entered the US
marketplace through a partnership with
Starbucks and is on a quest to dominate
snack aisles across North America, said
Ian Walker, founder and president.
"We decided we think we can take
this to the US, ... and if we're going to do
that, let's get everything right," Mr. Walker
said. "So we did a study on understanding
18

Food Business News

HIPPIE SNACKS

the better-for-you snack consumer. We
tightened our portfolio of products.
We did a rebrand so we could really get
the messages across about what's great
about our snacks and what consumers

are looking for, and we reentered the US
about two years ago."
Marketed with the tagline "Real food
tastes better," Hippie Snacks cauliflower
crisps and avocado crisps are baked with
simple ingredients such as pumpkin
seeds, coconut milk and brown rice flour
and feature popular snack flavors like classic ranch and sea salt. The recently added
almond crisps are made with cassava
flour, sunflower and hemp seeds. Varieties
include rosemary, sea salt and plant-based
cheesy chive.
"What differentiates us from many
competitors is our focus on using exciting
whole foods as our main ingredient," Mr.
Walker said. "It can definitely be more
challenging from a product development
standpoint but comes through with superior taste in the final product." ▪
September 15, 2020



Food Entrepreneur - September 15, 2020

Table of Contents for the Digital Edition of Food Entrepreneur - September 15, 2020

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