Food Entrepreneur - January 5, 2021 - 3

FOOD ENTREPRENEUR

COMMENTARY

Food Entrepreneur resonating
and growing
Publication expanding with more content and more ways to connect in 2021
BY MONICA WATROUS

ollowing an exciting, challenging and ultimately satisfying first year, Food Business News is expanding
Food Entrepreneur with more content and more ways
to connect with a highly engaged audience in 2021.
Food Entrepreneur launched a year ago to share stories about the startups and trends driving change in the
industry. The initial concept featured a print supplement
published six times per year, an email newsletter delivered six times per year, and a digital tasting event.
The launch was a resounding hit. Notably, more
than 7,000 industry professionals subscribed to the email
newsletter throughout the year. The content resonated
with stakeholders across the supply chain, eager to learn
about the next big thing in food.
Beginning this month, the Food Entrepreneur email
newsletter will arrive in inboxes biweekly, full of insights,
innovation and news. Subscribers will receive the latest
updates on the trends, events and developments surrounding up-and-coming businesses.
Two digital events, to be conducted in April and
October, will include product sampling opportunities and
presentations that bring to life the trailblazing trends and
products developed by emerging businesses. Participants
will interact with entrepreneurs and thought leaders
driving disruption throughout the industry.
In addition to six print editions this year, each issue
of Food Business News will feature a recurring Food Entrepreneur section to provide even more information and
inspiration. Content will include many of the activities
and topics relevant to startup companies, plus profiles of
the passionate personalities behind brands on the rise.
Central to the success of Food Business News over the
past 15 years has been its unparalleled coverage of the
trends and innovations creating profound change in the
marketplace. Food Entrepreneur represents
a distillation of that
work that gets to
the heart of what all
industry stakeholders
want to know -
what's next?
What's the next
RXBAR or Beyond
Meat?
Despite a global
pandemic, food
Monica Watrous is the managing
entrepreneurship has
editor of Food Business News.
remained dynamic
Email mwatrous@sosland.com.

January 5, 2021

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Over the past year, food
entrepreneurship has remained
dynamic and resilient.
and resilient. In a year tiresomely described as " uncertain "
and " unprecedented, " the industry overcame numerous obstacles, discovering creative ways to develop new
products and solve problems caused by COVID-19. Many
shifted to direct-to-consumer operations and other channels of distribution. Some brainstormed clever approaches
to building brand awareness in the absence of instore
demos and trade shows. Some raised money through equity crowdfunding or participated in various virtual pitch
competitions popping up throughout the year.
The already collaborative community of food entrepreneurs doubled down, lending helping hands to prop
one another up when hope dimmed.
Amid the initial shockwaves of the pandemic, the
future of Food Entrepreneur came into question. Would
entrepreneurs continue to innovate? How would startups
raise capital or go to market?
What stories would be left to tell?
With 2020 as hindsight, it is abundantly clear there
are more stories to share than ever before.
Visit FoodBusinessNews.net to learn more, and
subscribe to the latest offerings from Food Entrepreneur.
Connect with Food Entrepreneur on LinkedIn to engage
with this vibrant community and stay in the loop. ▪
Food Business News

Business News

™

http://www.FoodBusinessNews.net

Food Entrepreneur - January 5, 2021

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