Food Entrepreneur - January 5, 2021 - 8

absolutely nothing about food before
this. "
She also is preparing for the birth
of her first child. Two days before Dalci
debuted, she discovered she was pregnant.
" Again, I don't know any different, "
she said, laughing. " And I think that's been
the saving grace. "

A savior to startups

DALCI

As the world went into lockdown,
Najwa Khan began developing
her anti-inflammatory dessert
business.

medication. She discovered a gap in the
marketplace for products that aligned
with her new lifestyle while conquering
her sweets cravings.
" I actually was the customer looking
for this product and couldn't find it, " she
said.
Ms. Khan is planning an official
launch for Dalci in early 2021. She expects
to continue focusing primarily on direct-to-consumer sales and gradually may
expand to specialty grocery retailers. Long
term, she hopes to build a " gut-healthy
lifestyle brand, " providing content and

education in addition to manufacturing
desserts and other packaged foods.
This past fall, she began meeting
virtually with investors and raising capital
in her first funding round.
" We are looking for strong partners
in this first round, " she said. " We're not
doing a typical friends-and-family round.
We're going to sophisticated individuals
who are in the food space. "
In the meantime, Ms. Khan
continues navigating the pandemonium precipitated by the pandemic as
a first-time entrepreneur who " knew

A seasoned packaged food industry
professional, Daniel Scharff created a volunteer organization to support early-stage
startup founders a few months prior to the
onset of the outbreak. The initiative, Startup CPG, launched as a series of events in
the San Francisco area to shine a spotlight
on emerging brands bringing innovative
concepts to the market.
In March, as tradeshows and similar
opportunities were promptly canceled,
Mr. Scharff reimagined Startup CPG as an
online, national community offering free
networking, resources and services to food
and beverage entrepreneurs.
" We were planning a pretty aggressive schedule of in-person events, and
then the lockdown hit, " Mr. Scharff said.
" We had to cancel this massive event
we were about to do. We immediately
looked at what we are trying to do and

MIC DROP
Looking to help consumers achieve their recommended daily value
of Vitamin C? Just add acerola for a flavorful, plant-based, vitamin C
powerhouse solution. To learn more and request your free sample, visit

ititropicals.com

38

Food Business News

January 5, 2021


http://www.ititropicals.com

Food Entrepreneur - January 5, 2021

Table of Contents for the Digital Edition of Food Entrepreneur - January 5, 2021

Food Entrepreneur - January 5, 2021 - 1
Food Entrepreneur - January 5, 2021 - 2
Food Entrepreneur - January 5, 2021 - 3
Food Entrepreneur - January 5, 2021 - 4
Food Entrepreneur - January 5, 2021 - 5
Food Entrepreneur - January 5, 2021 - 6
Food Entrepreneur - January 5, 2021 - 7
Food Entrepreneur - January 5, 2021 - 8
Food Entrepreneur - January 5, 2021 - 9
Food Entrepreneur - January 5, 2021 - 10
Food Entrepreneur - January 5, 2021 - 11
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-may-10-2022
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-february-15-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-october-12-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-august-17-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-june-22-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-may-11-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-march-3-2021
https://www.nxtbook.com/sosland/fbn_fe/2021_01_05
https://www.nxtbook.com/sosland/fbn_fe/2020_12_08
https://www.nxtbook.com/sosland/fbn_fe/2020_09_15
https://www.nxtbook.com/sosland/fbn_fe/2020_06_23
https://www.nxtbook.com/sosland/fbn_fe/2020_05_12
https://www.nxtbook.com/sosland/fbn_fe/2020_03_03
https://www.nxtbook.com/sosland/fbn_fe/2020_01_07
https://www.nxtbookmedia.com