Food Entrepreneur - August 17, 2021 - 10

their regular retailers. Things like curbside
pickup and retailer direct delivery
and Instacart and all that. We just really
killed it with that. Our business has accelerated
dramatically.
How have you handled the recent
negative press surrounding toxic heavy
metals in certain baby food brands?
Mr. Foraker: Fortunately, for a long
time prior to that, really beginning in
about 2018, we were really focused on
this as a potential risk in the business that
we wanted to mitigate, understand and
position ourselves well against.
We did things in our supply chain,
Jennifer Garner
helps plant and harvest
organic produce on her
family farm in Locust
Grove, Okla.
like staying away from certain ingredients,
sourcing from certain geographies
that mitigated the natural
occurrence of heavy metals
in the products we're using
to make our products, and
we also partnered with the
Clean Label Project to get
third-party testing going of
all of our products.
Why did you acquire
Raised Real, and what are your
plans for that business?
Mr. Foraker: We have a direct-to-consumer
business, and one of the
ONCE UPON A FARM
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August 17, 2021

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Food Entrepreneur - August 17, 2021

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