Food Entrepreneur - February 15, 2022 - 7

WALT DISNEY TELEVISION
announced a significant expansion into
more than 1,900 Kroger stores.
" If you would have asked me five
years ago whether it would be smart to
launch at Kroger, is the customer the right
customer, I would have paused, " Mr. Pan
said. " I would have been a little hesitant
because the playbook has always been to
go deep in the natural channel and work
on direct-to-consumer as well. But what's
amazing is we've seen this in general ...
the customers have changed. "
In recent years, several competitors
have emerged, promoting the meatiness
of mushrooms in similar products using
portabellos, criminis and others.
" It's a great testament to what we
Shiitakes star in
Pan's Mushroom Jerky,
a line of savory snacks
inspired by a decades-old
family recipe.
PAN'S MUSHROOM JERKY
February 15, 2022
helped start years ago, " Mr. Pan said. " And
our product, we stand behind it. We think
it's the best texture profile you want in a
mushroom jerky, and we are trying
to bring innovative and delicious
flavors to the market. We have
other exciting things planned
beyond mushroom jerky to
help differentiate our brand in
the market as well. "
Future innovation will
advance Pan's mission to reduce
meat consumption, he added, " by offering
satisfying, nutritious, delicious foods
made from mushrooms. "
The scoop on hemp
Hemp seed oil and whole oat flour
create the creaminess of gelato in a line
of frozen desserts developed by a food
scientist-turned-entrepreneur. Prior
to launching Wonderlab's Doozy Pots,
Kirsten Sutaria for nearly a decade formulated
a variety of products for Ben &
Jerry's, including its Greek frozen yogurt
and non-dairy offerings.
" I was doing ingredient research and
started learning about hemp, how nutritious
and sustainable it is, and I thought,
'I can make a great ice cream out of hemp
hearts,' " she said. " I started playing in my
kitchen and trying to source hemp ingredients.
Five years ago, the hemp space was
pretty nascent. You could find some dark
green hemp protein and hemp hearts,
but there weren't really many plant-based
alternatives using hemp. "
Following a year of experimentation,
she and her husband, Karl, a corporate
tax lawyer, began packing pints in a
Food Business News
43

Food Entrepreneur - February 15, 2022

Table of Contents for the Digital Edition of Food Entrepreneur - February 15, 2022

Food Entrepreneur - February 15, 2022 - 1
Food Entrepreneur - February 15, 2022 - 2
Food Entrepreneur - February 15, 2022 - 3
Food Entrepreneur - February 15, 2022 - 4
Food Entrepreneur - February 15, 2022 - 5
Food Entrepreneur - February 15, 2022 - 6
Food Entrepreneur - February 15, 2022 - 7
Food Entrepreneur - February 15, 2022 - 8
Food Entrepreneur - February 15, 2022 - 9
Food Entrepreneur - February 15, 2022 - 10
Food Entrepreneur - February 15, 2022 - 11
Food Entrepreneur - February 15, 2022 - 12
Food Entrepreneur - February 15, 2022 - 13
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-may-10-2022
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-february-15-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-october-12-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-august-17-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-june-22-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-may-11-2021
https://www.nxtbook.com/sosland/fbn_fe/food-entrepreneur-march-3-2021
https://www.nxtbook.com/sosland/fbn_fe/2021_01_05
https://www.nxtbook.com/sosland/fbn_fe/2020_12_08
https://www.nxtbook.com/sosland/fbn_fe/2020_09_15
https://www.nxtbook.com/sosland/fbn_fe/2020_06_23
https://www.nxtbook.com/sosland/fbn_fe/2020_05_12
https://www.nxtbook.com/sosland/fbn_fe/2020_03_03
https://www.nxtbook.com/sosland/fbn_fe/2020_01_07
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