Food Entrepreneur - March 2, 2021 - 14

Otamot Foods founder Andrew Suzuka has appeared on QVC
more than a dozen times in the past year, sharing his line of
vegetable-packed pasta sauces.

" There's nothing bad that can happen
and only positives. "
Another upside, he added, is an
accelerated " speed to shelf " compared
to traditional grocery retailers.
" Retailers can plan eight months in
advance... you meet them, and if you're
in, you will not be on the shelves most
likely for eight or nine months, " he
said. " Speed to shelf with QVC is weeks
instead of months. "

OTAMOT FOODS

Tuning in to health trends

month, and purchases 69 items a year,
spending $3,300 on average.
" We can safely say that we have
brought in more best customers during
the pandemic period than at any time
in history, " Mr. George said during the
investor presentation.
Prior to the pandemic, Mr. Suzuka
recorded several in-studio segments, and

A recent push for more
better-for-you food brands
was inspired directly by customer requests, Mr. Robillard
said, noting " interest in the
health and wellness category
has skyrocketed over the last year. "
Andrew Suzuka A bone broth company became the
then later switched to phone
and video interviews with the show
network's bestselling food brand last year,
hosts. In addition to his original sauce,
for example.
he has showcased two of his newer ofThe team at QVC seeks so-called
ferings, including a plant-based creamy
" hidden gems, " exclusive products and
vodka sauce made with cashew butter.
entrepreneurial brands with differen " If I was launching a new brand
tiated concepts. Recently featured on
today, food or not food, I would absoits " Powered by Plants " program, The
lutely start with QVC, " Mr. Suzuka said.
Worthy Co. is a Chicago-based maker of

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40

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March 2, 2021

2/26/2021 11:34:59 AM

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Food Entrepreneur - March 2, 2021

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