Food Entrepreneur - March 2, 2021 - 15

March 2, 2021

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Food Business News

THE WORTHY CO.

plant-based nutrition
bowls described
The Worthy Co. recently featured its plant-based nutrition
by the host as
bowls on QVC. Founders Nydia Shipman and Sarah Renahan
" pudding meets
said the experience exceeded expectations.
smoothie. " The
products are formulated with fruits,
vegetables, seeds and
legumes, featuring
Nydia Shipman
flavor profiles inspired by the founders' favorite childhood treats, such as
vanilla orange and
dark cocoa cherry.
Founders
Nydia Shipman
and Sarah Renahan
said the experience
exceeded expectations
Sarah Renahan
and they planned to
on QVC quickly introduced the brand to
record another appearance.
QVC again, " Ms. Shipman said.
an extensive consumer base. The founders
" We saw a massive uptick on both
Ms. Shipman and Ms. Renahan
also tapped into the brand's rapidly growing
Amazon and our website in terms of traffic
participated in multiple preparation calls
following to promote the segment.
and purchases, which was certainly attribprior to the taping to learn how to man " We've actually gotten some really
utable to the event, " Ms. Renahan said. " I
age the process effectively and received
lovely emails from people who wanted
think it's a phenomenal opportunity for an
coaching on live, authentic product
to let us know they saw us on QVC, they
early-stage company. "
storytelling. They also contacted other
In the absence of in-store sampling and received their bowls, they loved their
entrepreneurs for advice and insights.
bowls and would be ordering through
field marketing opportunities, appearing
" Being able to show a little bit of

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Food Entrepreneur - March 2, 2021

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Food Entrepreneur - March 2, 2021 - 1
Food Entrepreneur - March 2, 2021 - 2
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Food Entrepreneur - March 2, 2021 - 15
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Food Entrepreneur - March 2, 2021 - 17
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