Food Entrepreneur - May 10, 2022 - 7

SANZO
forged through Gold House, a non-profit
collective advancing representation
and socioeconomic equity for Asian and
Pacific Islander founders, creative voices
and leaders. Gold House also participated
in Sanzo's recent funding round.
" Our stated mission is to bridge
cultures by connecting people to authentic
flavors, " Mr. Roco said. " I believe that
Sanzo has the ability to not just sell in New
York, LA, San Francisco, but also in the
heart of the country. But
I also believe there's
Sanzo is a brand of
sparkling waters showcasing
Asian fruits such as calamansi
lime, lychee, alphonso mango
and yuzu.
a real bridging of cultures happening
globally. Seeing Sanzo in Paris and London
and Shanghai, Hong Kong, Singapore,
Mumbai, eventually... Obviously this will
take a long time to build, but that really is
my aspiration. I do believe in Sanzo being
a global brand. "
Water, water everywhere
Elsewhere in New York, a different
sparkling water brand is tackling waste
by tapping a surprising yet sustainable
source. Waju (a portmanteau combining
" water " and " juice " ) uses a patent-pending
process to recover leftover water from
juice concentrate production to make its
low-calorie, carbonated beverages.
Juice processors in the United States
dehydrate and discard an estimated 700
million gallons of water from fresh fruit
each year, said Chris Oates, founder and
chief executive officer of Waju's parent
company, Blue Yonder Brands.
" Every can of Waju consumed is 12 oz
of water that's not coming from a depleted
aquifer or over-pumped groundwater
resource, " said Mr. Oates, who prior to
founding the business held brand management
and marketing roles at PepsiCo,
Inc. for nearly a decade. " Each consumer
that sips our beverages is directly helping
address food scarcity, water scarcity
and these really significant causes that I
believe need to be addressed now for the
future of humankind. "
Waju debuted last year online and in
recent months rolled out to a handful of
independent grocery stores. The beverages
contain organic fruit juice and organic
amla berry extract, which is rich in polyphenols
and antioxidants, and have no
May 10, 2022
Food Business News
43
GARNISH STUDIOS

Food Entrepreneur - May 10, 2022

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