Hershey - Chocolate Generations - October 2019 - 4

of Gen Z are likely or very likely
to return to a restaurant after
enjoying a Hershey branded
dessert.
They're also willing to pay
more. The vast majority of Gen

Z and Millennial consumers
surveyed said they would be
willing to pay between $.50
and $1.50 more for a dessert
that contained Hershey branded ingredients.
Additionally, 23% of Gen Z
and 26% of Millennials are willing to pay over $2.00 more for
Hershey branded desserts. The
Hershey brand is clearly resonating with younger consumers,
prompting repeat visits and
a willingness to pay premium
pricing.
This staying power is reﬂected in businesses across the
country, which continue to uti-

HERSHEY'S Chocolate
is Worth Sharing

ocial media is prevalent
among Gen Z and Millennials, particularly visual-heavy mediums like Instagram and Snapchat. According
to a Pew Research Center
survey conducted January 8
to February 7, 2019, Instagram

and Snapchat are used by 67%
and 62% of 18- to 29-year-olds,
respectively. They're especially
essential to the Gen Z social
media experience, as those
ages 18 to 24 are substantially
more likely than other generations to use Instagram (75%)

lize the Hershey brand to add
something special to a variety
of dessert options - brownies,
cakes, cookies, donuts, pies,
and so much more. Not only
will they indulge in these items,
but they'll share them on social
media as well.

and Snapchat (73%).
For younger consumers, desserts must not only taste good
but look good. They want to be
able to capture the experience of
enjoying food and sharing it with
their friends.
According to The Hershey
Company's national study, when
asked which food course (appetizers, entrées, sides, desserts,
drinks, etc.) they photograph the
most, 42% of Gen Z said desserts
representing the top choice - so
much so that 46% of Gen Z have
a picture of a dessert in their
phones right now.

Hershey - Chocolate Generations - October 2019

Table of Contents for the Digital Edition of Hershey - Chocolate Generations - October 2019

Hershey - Chocolate Generations - October 2019 - 1
Hershey - Chocolate Generations - October 2019 - 2
Hershey - Chocolate Generations - October 2019 - 3
Hershey - Chocolate Generations - October 2019 - 4
Hershey - Chocolate Generations - October 2019 - 5
Hershey - Chocolate Generations - October 2019 - 6
https://www.nxtbook.com/sosland/hershey/2019_10_01
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