Hilmar 2023 - Premium Protein - 3

HOW HILMAR PROTELYZE™ EXTEND
COMPARES TO OTHER WHEY PROTEINS IN BARS
Degree of Hardness in Whey Protein Bars
700
600
500
400
300
200
100
0.14 1 2 3 4 5 6 10 14 19 22 28 32 38 43 47 51 56
Weeks
Hilmar PROtelyze Extend
Whey protein isolate
Whey protein hydrolysate
A study comparing three nutrition
bars containing 25 grams of whey
protein showed that the bar containing
Hilmar PROtelyze Extend maintained
a desirable soft texture throughout a
one-year shelf life.
Source: Hilmar
" The challenge with all protein bars is that they
harden on the shelf. This is because proteins
pick up moisture over time, " said Qiqi Peng,
Applications Manager at Hilmar. " This impacts
consumer experience, shelf life expectations
and overall product economics. "
Even among whey proteins, there are
differences, especially in bars. Mainstream whey
protein concentrates and isolates often produce
chewier textures, while milk protein concentrates
and isolates tend to develop shorter textures.
This is one of the reasons why bar innovators use
a combination of dairy proteins to achieve the
desired texture and mouthfeel.
" Now there's a new option to include in
the dairy protein blend, " said Peng. " Hilmar
PROtelyze Extend is a high-quality hydrolyzed
whey protein isolate intended for nutrition bars.
It provides a boost in protein content and keeps
the bar soft for a longer period of time than bars
without it. "
CONSUMERS PRIORITIZE PROTEIN
Consumer attraction to protein complements
the motivations for following a specific dietary
lifestyle. More than two out of five (43%)
respondents to the 2023 IFIC survey said they
HILMAR PROTELYZE EXTEND
FEATURES & BENEFITS
* Lactose-Free
* Bar Softening
* Extends Bar Shelf Life
* Clean Flavor Profile
* Heat Stable
* Potential for Cost Reduction
want to lose weight. At four nutrient-dense
calories per gram (as compared to fat's nine
calories and fiber-void carbohydrate's four
calories), protein is a satiating macronutrient that
helps control caloric intake by making one feel
full. Thirty-nine percent of consumers indicated
they want to improve their physical appearance
or they want to feel better and have more
energy. All three of these motivations showed
a significant increase compared to last year's
survey where " protecting long-term health "
ranked number-one. This year it came in fourth
place (33%). Whey protein speaks to all four of
these motivations.
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Hardness (g-force)

Hilmar 2023 - Premium Protein

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