Hilmar Ingredients - 2023 - Formulating "Healthy Aging" Into Dog Food and Treats - 1
Formulating " Healthy Aging "
into Dog Foods and Treats
T
he pet humanization trend continues
to proliferate with new products and
services, everything from human-grade
fresh meal delivery plans to fitness trackers
to orthopedic beds. The mantra for a growing
number of pet parents is " if it benefits me, it
must be good for my furry companion. " This
is fueling innovation in wellness products
designed for healthy aging.
While pet humanization was occurring
pre-pandemic, the COVID-19 crisis
accelerated the trend. Nearly one in five
U.S. households acquired a cat or dog since
the beginning of the pandemic, according to
The American Society for the Prevention of
Cruelty to Animals. This accounts for about
23 million American households, based on the
2019 U.S. Census.
All those pets must eat. It's no surprise that
the global pet food market is projected to
grow from $115.5 billion in 2022 to $163.7
billion by 2029, exhibiting a compound annual
growth rate of 5.1%, according to Fortune
Business Insights. The concept of personalized
pet foods is widespread and has significant
growth potential as pet owners become more
discerning over the ingredients in the foods
they feed their pets, especially during critical
life stages, according to the report.
" There's really been a huge shift, " said Dr.
Audrey Ruple, associate professor at the
Virginia-Maryland College of Veterinary
Medicine and Virginia Tech. " We've moved
from having animals be property to being
truly a part of our household and part of our
families. People are much more inclined to go
to greater lengths to keep their dogs healthy. "
Whey is a high-quality, easily digested dairy
protein used as a dietary intervention to
counteract the physical impediments of the
aging process on human muscle. New research
commissioned by Hilmar Ingredients, Hilmar,
Calif., shows that Hilmar PROtelyze™ Pet, a
proprietary formulation of whey protein, may
improve the quality of life in aging dogs, with
the potential that inclusion in the diet early on
may assist with slowing down the aging process.
Turn the page to learn more.
Hilmar Ingredients - 2023 - Formulating "Healthy Aging" Into Dog Food and Treats
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