IBIE - 2016 Special Edition & Show Preview - (Page 122)

retail perspective: cake standing out from the crowd Cake and cupcake shops across the country are choosing their niches wisely. BY JOHN UNREIN, bake In the cake decorating world, David Dirks, director of global market development for Satin Fine Foods, Chester, NY, points out that many of today's consumers are looking for a unique experience. Decorating with rolled fondant can help you stand apart from the competition, he says. "Play in the whitespace, where there is little or no competition in your area," Dirks recommends. "This is the space that provides continual growth and proﬁtability." Email and the internet have opened the ﬂoodgates for consumers shopping around for unique cakes at bargain prices. That is why Beth Fahey, co-owner of Creative Cakes in Tinley Park, IL, recommends that cake decorators ﬁrst get a handle on the staff time they spend on everything from quoting cake prices via email to decorating elaborate specialty cakes. "Identify the time wasters in your bakery," Fahey says. "Establish ahead of time what you will and won't do." Cake decorating instructor Jorg Amsler of the Sugar Arts Institute recalls that when he owned a retail bakery where he focused on premium cake artistry, "People would come and ask for crazy cakes but would have no clue what we do and how much time it takes." Although three-dimensional cakes can be very popular with consumers, Amsler points out that this type of cake is very labor intensive. 122 / PreShow Guide / IBIE 2016

Table of Contents for the Digital Edition of IBIE - 2016 Special Edition & Show Preview

IBIE - 2016 Special Edition & Show Preview
Table of Contents
IBIE PERSPECTIVE - Challenges Amid Attractive Conditions
STATE OF THE INDUSTRY - Well Positioned for Growth
Fuel for the future
PARADE OF PROGRESS - Bakers and exhibitors say they go to IBIE because …It's About the Future
EQUIPMENT TRENDS SURVEY - Good Vibrations
IBIE TECH - Must-have Mobile
ENGINEERING ROUNDTABLE - Putting it on Automatic
ABA PERSPECTIVE - Election 2016: The Stretch Run
Getting the Message Out
‘Premiumization’ opportunities abound
B&CMA, ABA - Pathway to the Future
Cookie-cracker education at IBIE
FSMA & THE BAKERY - Proof of Validation
SANITATION & SAFETY - Signs of the Times
How to collaborate, a PMMI protocol
PACKAGING - One-stop Shop
COLD STORAGE LOGISTICS - Securing Smooth Sailing
INGREDIENT CHOICES - The Big Questions
Go ahead, eat, it’s safe
TAX RELIEF - Go Ahead, Spend
SOCIAL MEDIA - Plugged into Consumers
INGREDIENT TRENDS - Favorable Forecast
INGREDIENT TRENDS: FATS & OILS - Deadline: 2018
WORKFORCE GAP - A New Paradigm
BREAD TRENDS - I Love Bread
bake - Special Edition
Retail Perspective - Road to Recovery
Retail Perspective: Equipment - Innovations Abound
Retail Perspective: Cake - Standing out from the crowd
Retail Perspective: Education - School in session
A World of Opportunity
INTERNATIONAL INSIGHT: BAKED FOODS - Global Growth: It's Not Easy
ALL-AMERICAN TAILGATE - Kickoff IBIE 2016
VEGAS GUIDE - Something for everyone
Off the beaten path
Ad Index

IBIE - 2016 Special Edition & Show Preview