IBIE - 2016 Special Edition & Show Preview - (Page 14)
Well Positioned for
Industry leading
companies head
into IBIE 2016 with
eye on organics,
alternate categories.
by Eric Schroeder, Milling & Baking News
W
Growth
When the baking industry gathered in Las Vegas for
IBIE 2013, the industry was in the midst of major
change. The different parts of the Hostess Brands business had changed hands, but their new owners had yet
to fully realize any synergies from the acquisitions.
The feeling is much different for this year's gathering.
Flowers Foods, Inc., Thomasville, GA, acquired 20
baking plants and other "bread assets" from Hostess
Brands for $355 million in 2013, and the company has
since brought the products back to market in a manner
that has fit well with Flowers' strategy to grow its freshbaked foods business through market expansion and
acquisitions.
In early 2015, D. Keith Wheeler, president of Flowers
Bakeries, said the acquisition of Wonder and others
helped Flowers gain an advantage. The Wonder, Merita,
Butternut and Home Pride labels gave Flowers the opportunity to introduce these brands into the market
where they had some strength as well as roll out Nature's
Own with them.
And since the Hostess acquisition, Flowers has yet
to slow down. Specifically, the company has seen opportunity in the organic bread market and has tackled
it head-on.
In September 2015, Flowers Foods acquired
Milwaukie, OR-based Dave's Killer Bread, a leading
manufacturer of organic bread, for approximately $275
million in cash. Dave's Killer Bread is considered the
largest organic bread company in the US, producing
14 / PreShow Guide / IBIE 2016
17 varieties of whole grain, organic products distributed throughout the US and Canada. In October 2015,
Flowers completed its buy of Alpine Valley Bread Co.
for $120 million in cash and stock. Based in Mesa, AZ,
Alpine Valley bakes bread that is natural, organic and
non-GMO Project Verified. The company operates two
bakeries in Mesa and employs 282.
With these purchases, Flowers Foods now has both the
leading brand and considerable production capacity in
the organic bread space, giving the company confidence
in its potential to capture growth opportunities ahead.
Although net income at Flowers dropped to $189 million in fiscal 2015 from $231 million in fiscal 2013, net
sales over the past three years have steadily risen, climbing to $3.78 billion from $3.73 billion. Recent acquisitions should only add to those totals.
Beyond organics
While organic has become a focus at Flowers Foods, it is
still only a modest business at Bimbo Bakeries USA (BBU),
the North America segment of Grupo Bimbo S.A.B. de
C.V., Mexico City. The organic business at Bimbo is a small
one, centered on the company's Eureka! brand, which just
went into national distribution.
But it is a category that Bimbo is expanding into additional markets, according to company executives.
Entering with some stealth into the organic bread
market, the company has been more visible in moving
to build its whole grains franchise. Just before full-year
Table of Contents for the Digital Edition of IBIE - 2016 Special Edition & Show Preview
IBIE - 2016 Special Edition & Show Preview
Table of Contents
IBIE PERSPECTIVE - Challenges Amid Attractive Conditions
STATE OF THE INDUSTRY - Well Positioned for Growth
Fuel for the future
PARADE OF PROGRESS - Bakers and exhibitors say they go to IBIE because …It's About the Future
EQUIPMENT TRENDS SURVEY - Good Vibrations
IBIE TECH - Must-have Mobile
ENGINEERING ROUNDTABLE - Putting it on Automatic
ABA PERSPECTIVE - Election 2016: The Stretch Run
Getting the Message Out
‘Premiumization’ opportunities abound
B&CMA, ABA - Pathway to the Future
Cookie-cracker education at IBIE
FSMA & THE BAKERY - Proof of Validation
SANITATION & SAFETY - Signs of the Times
How to collaborate, a PMMI protocol
PACKAGING - One-stop Shop
COLD STORAGE LOGISTICS - Securing Smooth Sailing
INGREDIENT CHOICES - The Big Questions
Go ahead, eat, it’s safe
TAX RELIEF - Go Ahead, Spend
SOCIAL MEDIA - Plugged into Consumers
INGREDIENT TRENDS - Favorable Forecast
INGREDIENT TRENDS: FATS & OILS - Deadline: 2018
WORKFORCE GAP - A New Paradigm
BREAD TRENDS - I Love Bread
bake - Special Edition
Retail Perspective - Road to Recovery
Retail Perspective: Equipment - Innovations Abound
Retail Perspective: Cake - Standing out from the crowd
Retail Perspective: Education - School in session
A World of Opportunity
INTERNATIONAL INSIGHT: BAKED FOODS - Global Growth: It's Not Easy
ALL-AMERICAN TAILGATE - Kickoff IBIE 2016
VEGAS GUIDE - Something for everyone
Off the beaten path
Ad Index
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