IBIE - 2016 Official Show Directory - 48

Educational Seminars SUNDAY, OCTOBER 9 EXPORT 101: Ovens to Oaxaca Grains to Guangzhou 8:00 AM - 9:30 AM | N263/N263C FREE Department of Commerce Learn how the U.S. Government can assist U.S. companies expand sales into overseas markets. Presented by the U.S. Department of Commerce/U.S. Commercial Service, the U.S. Department of Agriculture/FAS and partners Food Export U.S.A.-Northeast and Mid-West, SUSTA, & WUSATA. The seminar will highlight resources available for exporters - taking your company (and products) from assessing and achieving export readiness to getting your goods to the marketplace by creating and implementing an effective export plan. It will also explore high-value potential markets, import requirements, marketing resources, projecting growth potential and export financing. Audience: Suppliers and International Wholesale Bakers | Track: INT Stained Glass Isomalt 8:00 AM - 12:00 PM | N260 | $200 Sidney Galpern, Owner, Sugar Artist, International Instructor, Simi Cakes & Confections, LLC Learn the "stained glass" technique from the person who invented it. The class incorporates cast and pulled sugar/isomalt in various shapes and textures to create a unique stained glass effect for cake toppers and decorations. We will address all aspects of isomalt including the tips and tricks for clarity, color, humidity, stability, and more. Audience: Retail - Bakers/Decorators Track: RHO TRACKS: 48 I R RHO BBG INT M SM IP FSS Retail Retail Hands On Bread Bakers Guild of America International Management Sales & Marketing Ingredient & Process Food Safety & Sanitation Intro to Gumpaste Flowers 8:00 AM - 12:00 PM | N262 | $200 Ruth Rickey, Owner, Sugar Gypsy Students will learn to make some of the most used flowers: roses, calla lily and a stargazer lily. Ruth will teach students how to work with gumpaste, wires, cutters and veiners to create beautiful flowers. Students will learn how to color the flowers and how to steam them to set the color. Students in this class will receive a spoon board for their roses to keep and take home. Ruth will discuss pricing on flowers and how to upcharge on cakes when you add flower accents. Audience: Retail - Bakers/Decorators Track: RHO There's Money in the Air! Airbrush Techniques Class 8:00 AM - 12:00 PM | N264 | $200 Roland & Marsha Winbeckler, Owners, CakeSuppliesPlus.com Learn how to get the most from an airbrush and add profit to your bottom line. Students will learn how to operate and care for an airbrush, which exercises to practice to gain better control, how to cut and use custom stencils, and how to create special effects on their cakes. Class will be a combination of hands-on and demonstration. Students will leave class feeling more comfortable with an airbrush and ready to use many designs and techniques taught in class. Audience: Retail - Bakers/Decorators Track: RHO Adding Artisan Breads to Your Bakery 8:00 AM - 12:00 PM | N252 | $100 Michael Eggebrecht, President, Artisan Baking Resources, Inc. In this 4-hour class we will discuss popular new bread and roll products from an artisan's approach. We will demystify preferments and starters and learn about what equipment is needed in the production of this old world trend that has rooted itself in our neighborhood bakeries and on our grocery store shelves. If you are looking to open an artisan bakery or add a line of artisan breads this class will help prepare you with the proper terminology and help you decide if producing long fermented and high- OFFICIAL IBIE SHOW DIRECTORY hydrated products are right for you and your business. Audience: All Audiences | Track: BBG Selling and Marketing Dessert Bar Packages 8:30 AM - 9:30 AM | N257 | $10 Beth Fahey, Co-Owner, Creative Cakes Things in the wedding world have changed. Most bakers will verify that today's brides are looking for a variety of colorful, pretty, and Pinterest-y desserts for their wedding receptions. How does your bakery become the one-stop-shop for everything in a wedding dessert bar? Beth Fahey will explain the concept of "package selling," which includes how to price, sell, and market dessert bar packages to a new generation. Audience: Retails - Sales & Marketing Track: R ABA Session - Todd Hale Mid-Year Update "Opportunities to Accelerate Growth" 8:30 AM - 9:30 AM N261 | $10 Todd Hale, Principal, Todd Hale, LLC Hear from Todd Hale, retail insights thought leader and former Senior Vice President Consumer and Shopper Insights with Nielsen, as he takes another deep dive into the baked goods category's strength and growth opportunities that make it the number one retail driver. You will also learn how Todd sees bakers winning with health and wellness and properly positioning indulgence products; leveraging e-commerce and traditional retail outlets; and how to win at the shelf. Audience: All Audiences Track: M Fundamentals of Leavening 8:30 AM - 9:30 AM | N256 | $10 Rich McFeaters, Technical Advisor, The Biscuit & Cracker Manufacturers' Association Within this session, you will learn the five basic methods of leavening in the biscuit (cookie) industry. The information is also applicable to the broad spectrum of the general baking industry. Audience: Wholesale - Formulation/ Product Development | Track: IP http://www.CakeSuppliesPlus.com

Table of Contents for the Digital Edition of IBIE - 2016 Official Show Directory