IBIE - 2019 Special Edition & Show Preview - 117

THE BREAD LAB

the Vermont-based supplier, the Bread Lab opened
the school in Skagit County, WA. Bakers from Seattle,
California and even Canada have attended the school's
sessions that cover a variety of themes including pizza,
sourdough, croissants and even holiday cookies.
While making a difference in the local community
is a priority, the Bread Lab is trending toward a greater
impact across the country, and Dr. Jones is looking for
new ways to incorporate specialty wheats into everyday breads.
"We are working more on the accessibility of what we
do," he said. "Rustic burned loaves with big holes have
been done for several years now.  There isn't much discovery to be had there." Instead, he said he is working
with rye and buckwheat for soft sandwich-style breads.
Dr. Jones breeds wheat to be used at 100% as opposed
those designed for white flour extraction. "We breed the
lines of buckwheat and wheat to improve the environment by requiring fewer inputs in diverse organic systems while capturing carbon and being high-yielding,
nutritious and flavorful," he explained.
The cultivation of these grains has piqued the interest of companies including CLIF Bar & Company,
Emeryville, CA. In 2018, the bar producer announced
it was partially funding a $1.5 million endowment to
the Bread Lab that includes $850,000 from CLIF Bar
& Company, $500,000 from King Arthur Flour and
$150,000 from other organizations and individuals.
While some of the research done at the Bread Lab

"We breed the lines of
buckwheat and wheat to
improve the environment by
requiring fewer inputs in diverse
organic systems while capturing
carbon and being high-yielding,
nutritious and flavorful."
Dr. Stephen Jones, the Bread Lab

can't be immediately applied to the wholesale baking
industry, it does move the needle forward toward awareness of more healthy wheats and breads.
"More and more people are asking, 'Who do the ingredients in my food benefit?  Me? Or the producer?' "
he said. "These are the people that we serve; this area is
under-represented in the research realm." And those are
the people that are driving other better-for-you trends
across the industry.
By working with regional farmers to breed and farm
specialty wheats, the Bread Lab is creating a big network
of small operations. And the work being done to improve whole wheat breads may soon make larger waves
in wholesale manufacturing.

*
Stephen Jones, PhD,
leads the Bread Lab
and has partnered with
companies like CLIF Bar
& Co., King Arthur Flour
and Chipotle.
Washington State University

IBIE 2019 PreShow Guide 117



IBIE - 2019 Special Edition & Show Preview

Table of Contents for the Digital Edition of IBIE - 2019 Special Edition & Show Preview

IBIE - 2019 Special Edition & Show Preview
CONTENTS
IBIE PERSPECTIVE - TIME TO BE BOLD
STATE OF THE INDUSTRY - NEW LEADERSHIP, NEW BEGINNINGS
US CENSUS REPORT - DEFINING THE INDUSTRY'S FUTURE
TIME CAPSULE - MAKING OF A MILESTONE
EQUIPMENT TRENDS - RENEWED OPTIMISM
How bakers shop tradeshow floors
INNOVATION SHOWCASE
IBIEDUCATE - A TIME TO LEARN
ABA PERSPECTIVE - ADJUSTING TO CHANGE
ABA PERSPECTIVE - FOCUS ON GROWTH
ABA PERSPECTIVE - POWER AND PARTNERSHIP
ABA partners with FMI in the ‘Power Of’ series
BEMA PERSPECTIVE - STAYING THE COURSE
BEMA-U - TRANSFORMATIONAL LEADERSHIP
OPERATIONS ROUNDTABLE - SMOOTH OPERATORS
FOOD SAFETY - LET'S TALK FSMA
MAXIMIZING EFFICIENCY - PURSUING PEAK PERFORMANCE
AUTOMATION AND THE WORKFORCE - IT'S TRICKY
AUTOMATING ARTISAN - KEEPING IT ARTISAN
PACKAGING ROUNDUP - LESS IS MORE
CLEAN LABEL - CLEAN LABEL CONFUSION
REDUCTION AND FREE-FROM - REDUCE AND REMOVE
CBD - WILD AND FREE CBD
E-COMMERCE - CHANNEL SURFING
IS E-COMMERCE WORTH THE EFFORT?
THE BAKERS ALLIANCE - FOR THE INDUSTRY, BY THE INDUSTRY
INDUSTRY CHECKOFF PROGRAM - THE YEAR OF THE BREADBASKET
THE WOMEN’S BAKERY - SMALL BUT MIGHTY
VENTURE CAPITAL - AN INVESTMENT BLITZ
THE BREAD LAB - MAKING WAVES
TAX CUTS AND JOBS - CATCHING A BREAK
bake - SPECIAL EDITION
Retail Perspective: Where Retail is Heading
Retail Perspective: The Future is Now
Retail Perspective: Craft at Sale
Retail Perspective: Heritage Grains
Retail Perspective: Donuts Go Gourmet
INTERNATIONAL INSIGHT - BAKED GOODS ACROSS THE GLOBE
ALL-AMERICAN TAILGATE - A LITTLE BIT OF FUN
GUIDE TO LAS VEGAS - WHAT HAPPENS IN VEGAS
2019 IBIE Exhibitor List
STAFF LISTING
AD INDEX
IBIE - 2019 Special Edition & Show Preview - IBIE - 2019 Special Edition & Show Preview
IBIE - 2019 Special Edition & Show Preview - IBIE - 2019 Special Edition & Show Preview
IBIE - 2019 Special Edition & Show Preview - FC - 1
IBIE - 2019 Special Edition & Show Preview - FC - 2
IBIE - 2019 Special Edition & Show Preview - 2
IBIE - 2019 Special Edition & Show Preview - 3
IBIE - 2019 Special Edition & Show Preview - 4
IBIE - 2019 Special Edition & Show Preview - 5
IBIE - 2019 Special Edition & Show Preview - 6
IBIE - 2019 Special Edition & Show Preview - 7
IBIE - 2019 Special Edition & Show Preview - 8
IBIE - 2019 Special Edition & Show Preview - CONTENTS
IBIE - 2019 Special Edition & Show Preview - 10
IBIE - 2019 Special Edition & Show Preview - IBIE PERSPECTIVE - TIME TO BE BOLD
IBIE - 2019 Special Edition & Show Preview - 12
IBIE - 2019 Special Edition & Show Preview - 13
IBIE - 2019 Special Edition & Show Preview - STATE OF THE INDUSTRY - NEW LEADERSHIP, NEW BEGINNINGS
IBIE - 2019 Special Edition & Show Preview - 15
IBIE - 2019 Special Edition & Show Preview - 16
IBIE - 2019 Special Edition & Show Preview - US CENSUS REPORT - DEFINING THE INDUSTRY'S FUTURE
IBIE - 2019 Special Edition & Show Preview - 18
IBIE - 2019 Special Edition & Show Preview - 19
IBIE - 2019 Special Edition & Show Preview - 20
IBIE - 2019 Special Edition & Show Preview - TIME CAPSULE - MAKING OF A MILESTONE
IBIE - 2019 Special Edition & Show Preview - 22
IBIE - 2019 Special Edition & Show Preview - 23
IBIE - 2019 Special Edition & Show Preview - 24
IBIE - 2019 Special Edition & Show Preview - EQUIPMENT TRENDS - RENEWED OPTIMISM
IBIE - 2019 Special Edition & Show Preview - How bakers shop tradeshow floors
IBIE - 2019 Special Edition & Show Preview - 27
IBIE - 2019 Special Edition & Show Preview - 28
IBIE - 2019 Special Edition & Show Preview - INNOVATION SHOWCASE
IBIE - 2019 Special Edition & Show Preview - 30
IBIE - 2019 Special Edition & Show Preview - 31
IBIE - 2019 Special Edition & Show Preview - 32
IBIE - 2019 Special Edition & Show Preview - 33
IBIE - 2019 Special Edition & Show Preview - 34
IBIE - 2019 Special Edition & Show Preview - IBIEDUCATE - A TIME TO LEARN
IBIE - 2019 Special Edition & Show Preview - 36
IBIE - 2019 Special Edition & Show Preview - 37
IBIE - 2019 Special Edition & Show Preview - 38
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - ADJUSTING TO CHANGE
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - FOCUS ON GROWTH
IBIE - 2019 Special Edition & Show Preview - 41
IBIE - 2019 Special Edition & Show Preview - 42
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - POWER AND PARTNERSHIP
IBIE - 2019 Special Edition & Show Preview - 44
IBIE - 2019 Special Edition & Show Preview - ABA partners with FMI in the ‘Power Of’ series
IBIE - 2019 Special Edition & Show Preview - 46
IBIE - 2019 Special Edition & Show Preview - BEMA PERSPECTIVE - STAYING THE COURSE
IBIE - 2019 Special Edition & Show Preview - 48
IBIE - 2019 Special Edition & Show Preview - BEMA-U - TRANSFORMATIONAL LEADERSHIP
IBIE - 2019 Special Edition & Show Preview - 50
IBIE - 2019 Special Edition & Show Preview - Reiser - 1
IBIE - 2019 Special Edition & Show Preview - Reiser - 2
IBIE - 2019 Special Edition & Show Preview - Reiser - 3
IBIE - 2019 Special Edition & Show Preview - Reiser - 4
IBIE - 2019 Special Edition & Show Preview - Reiser - 5
IBIE - 2019 Special Edition & Show Preview - Reiser - 6
IBIE - 2019 Special Edition & Show Preview - 51
IBIE - 2019 Special Edition & Show Preview - 52
IBIE - 2019 Special Edition & Show Preview - OPERATIONS ROUNDTABLE - SMOOTH OPERATORS
IBIE - 2019 Special Edition & Show Preview - 54
IBIE - 2019 Special Edition & Show Preview - 55
IBIE - 2019 Special Edition & Show Preview - 56
IBIE - 2019 Special Edition & Show Preview - 57
IBIE - 2019 Special Edition & Show Preview - 58
IBIE - 2019 Special Edition & Show Preview - 59
IBIE - 2019 Special Edition & Show Preview - 60
IBIE - 2019 Special Edition & Show Preview - 61
IBIE - 2019 Special Edition & Show Preview - 62
IBIE - 2019 Special Edition & Show Preview - FOOD SAFETY - LET'S TALK FSMA
IBIE - 2019 Special Edition & Show Preview - 64
IBIE - 2019 Special Edition & Show Preview - 65
IBIE - 2019 Special Edition & Show Preview - 66
IBIE - 2019 Special Edition & Show Preview - 67
IBIE - 2019 Special Edition & Show Preview - 68
IBIE - 2019 Special Edition & Show Preview - MAXIMIZING EFFICIENCY - PURSUING PEAK PERFORMANCE
IBIE - 2019 Special Edition & Show Preview - 70
IBIE - 2019 Special Edition & Show Preview - 71
IBIE - 2019 Special Edition & Show Preview - 72
IBIE - 2019 Special Edition & Show Preview - AUTOMATION AND THE WORKFORCE - IT'S TRICKY
IBIE - 2019 Special Edition & Show Preview - 74
IBIE - 2019 Special Edition & Show Preview - 75
IBIE - 2019 Special Edition & Show Preview - 76
IBIE - 2019 Special Edition & Show Preview - AUTOMATING ARTISAN - KEEPING IT ARTISAN
IBIE - 2019 Special Edition & Show Preview - 78
IBIE - 2019 Special Edition & Show Preview - 79
IBIE - 2019 Special Edition & Show Preview - 80
IBIE - 2019 Special Edition & Show Preview - 81
IBIE - 2019 Special Edition & Show Preview - 82
IBIE - 2019 Special Edition & Show Preview - PACKAGING ROUNDUP - LESS IS MORE
IBIE - 2019 Special Edition & Show Preview - 84
IBIE - 2019 Special Edition & Show Preview - 85
IBIE - 2019 Special Edition & Show Preview - 86
IBIE - 2019 Special Edition & Show Preview - CLEAN LABEL - CLEAN LABEL CONFUSION
IBIE - 2019 Special Edition & Show Preview - 88
IBIE - 2019 Special Edition & Show Preview - 89
IBIE - 2019 Special Edition & Show Preview - 90
IBIE - 2019 Special Edition & Show Preview - 91
IBIE - 2019 Special Edition & Show Preview - 92
IBIE - 2019 Special Edition & Show Preview - REDUCTION AND FREE-FROM - REDUCE AND REMOVE
IBIE - 2019 Special Edition & Show Preview - 94
IBIE - 2019 Special Edition & Show Preview - 95
IBIE - 2019 Special Edition & Show Preview - CBD - WILD AND FREE CBD
IBIE - 2019 Special Edition & Show Preview - 97
IBIE - 2019 Special Edition & Show Preview - E-COMMERCE - CHANNEL SURFING
IBIE - 2019 Special Edition & Show Preview - IS E-COMMERCE WORTH THE EFFORT?
IBIE - 2019 Special Edition & Show Preview - 100
IBIE - 2019 Special Edition & Show Preview - THE BAKERS ALLIANCE - FOR THE INDUSTRY, BY THE INDUSTRY
IBIE - 2019 Special Edition & Show Preview - 102
IBIE - 2019 Special Edition & Show Preview - INDUSTRY CHECKOFF PROGRAM - THE YEAR OF THE BREADBASKET
IBIE - 2019 Special Edition & Show Preview - 104
IBIE - 2019 Special Edition & Show Preview - 105
IBIE - 2019 Special Edition & Show Preview - 106
IBIE - 2019 Special Edition & Show Preview - THE WOMEN’S BAKERY - SMALL BUT MIGHTY
IBIE - 2019 Special Edition & Show Preview - 108
IBIE - 2019 Special Edition & Show Preview - 109
IBIE - 2019 Special Edition & Show Preview - 110
IBIE - 2019 Special Edition & Show Preview - VENTURE CAPITAL - AN INVESTMENT BLITZ
IBIE - 2019 Special Edition & Show Preview - 112
IBIE - 2019 Special Edition & Show Preview - 113
IBIE - 2019 Special Edition & Show Preview - 114
IBIE - 2019 Special Edition & Show Preview - 115
IBIE - 2019 Special Edition & Show Preview - THE BREAD LAB - MAKING WAVES
IBIE - 2019 Special Edition & Show Preview - 117
IBIE - 2019 Special Edition & Show Preview - 118
IBIE - 2019 Special Edition & Show Preview - TAX CUTS AND JOBS - CATCHING A BREAK
IBIE - 2019 Special Edition & Show Preview - bake - SPECIAL EDITION
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Where Retail is Heading
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: The Future is Now
IBIE - 2019 Special Edition & Show Preview - 123
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Craft at Sale
IBIE - 2019 Special Edition & Show Preview - 125
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Heritage Grains
IBIE - 2019 Special Edition & Show Preview - 127
IBIE - 2019 Special Edition & Show Preview - 128
IBIE - 2019 Special Edition & Show Preview - 129
IBIE - 2019 Special Edition & Show Preview - 130
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Donuts Go Gourmet
IBIE - 2019 Special Edition & Show Preview - INTERNATIONAL INSIGHT - BAKED GOODS ACROSS THE GLOBE
IBIE - 2019 Special Edition & Show Preview - 133
IBIE - 2019 Special Edition & Show Preview - 134
IBIE - 2019 Special Edition & Show Preview - ALL-AMERICAN TAILGATE - A LITTLE BIT OF FUN
IBIE - 2019 Special Edition & Show Preview - GUIDE TO LAS VEGAS - WHAT HAPPENS IN VEGAS
IBIE - 2019 Special Edition & Show Preview - 137
IBIE - 2019 Special Edition & Show Preview - 2019 IBIE Exhibitor List
IBIE - 2019 Special Edition & Show Preview - 139
IBIE - 2019 Special Edition & Show Preview - 140
IBIE - 2019 Special Edition & Show Preview - 141
IBIE - 2019 Special Edition & Show Preview - 142
IBIE - 2019 Special Edition & Show Preview - 143
IBIE - 2019 Special Edition & Show Preview - 144
IBIE - 2019 Special Edition & Show Preview - STAFF LISTING
IBIE - 2019 Special Edition & Show Preview - AD INDEX
IBIE - 2019 Special Edition & Show Preview - 147
IBIE - 2019 Special Edition & Show Preview - 148
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