IBIE - 2019 Special Edition & Show Preview - 40

focus on

Growth

ABA Chair Erin Sharp discusses the keys to ensuring longevity.

A

As a co-sponsor of the 2019 IBIE, the American Bakers
Association (ABA) knows the value of bringing key
players together to tackle technological, educational and
business challenges within the industry.
Baking & Snack spoke with ABA Chair Erin Sharp,
group vice-president, manufacturing, The Kroger Co.,
Cincinnati, about current trends and the issues facing
the industry as bakers prepare for IBIE in September.
Ms. Sharp joined Kroger in 2011 as vice-president,
operations for the manufacturing division. She was promoted to her current role in 2013. Before joining the
company, she served as vice-president of manufacturing
for Sara Lee Corp. In that role, Ms. Sharp led the manufacturing and logistics operations for the central region
of its US Fresh Bakery Division.

Baking & Snack: What emerging consumer and
retail trends are impacting the baking industry?
Erin Sharp: We are clearly seeing more artisanal,
European-style products at retail. They are very hot right
now. This is leading to the need for quicker changeovers
and greater production flexibility. We also are seeing a
lot of interest in plant-based dietary patterns. This presents some opportunities for the baking industry. After
all, bread may be the original plant-based food.

How are shopping trends such as e-commerce and
in-store pick-up changing consumer behavior?
The baking industry is being pressed to meet consumers
where they shop and in the manners that they purchase.
The whole e-commerce and click-and-collect markets
are evolving very rapidly, and bakers need to work with
retailers to bring insights and distribution efficiencies
to the table. Bakers also need to retool their electronic
and social media marketing to keep core customers. The

40 PreShow Guide IBIE 2019

good news from the ABA-FMI "Power of Bakery 2019"
study shows a strong connection between consumers
and bakery. We just need to adapt to the new sales paths.

There is a current push to focus on the supermarket
perimeter, including in-store bakeries. How are
bakers creating opportunities for differentiation in
the bread aisle?
It is interesting, and I wholeheartedly agree with the
"Power of Bakery 2019" findings that, while in-store is
getting the lion's share of attention, the real trip driver
and sales strength is in the center bakery aisle. What
was very telling for me was that we need to stop looking
at the perimeter and center store as competitors but as
complementary opportunities. Our consumers don't see
them as separate, so we need to reorient our thinking.

What ways can companies actively overcome the
anti-wheat/anti-sugar sentiments we're seeing?
How are ABA and other organizations providing
support to turn the tide and increase the overall
consumption of baked goods?
This is a big challenge, but with some common sense and
smart communications, we can overcome it. The findings
from "Power of Bakery 2019" and the Gen Z and millennial study show that the anti-wheat and carb sentiments
may be waning. That said, the industry has to do a better
job connecting with consumers, especially younger people, and telling the good story about our products.
ABA has also contributed to the effort by funding
several important research projects around dietary patterns, the benefits of grains for infants and toddlers
and the benefits of fiber-rich diets. This has allowed the
Grain Foods Foundation to engage with key influencers
on a substantive level.



IBIE - 2019 Special Edition & Show Preview

Table of Contents for the Digital Edition of IBIE - 2019 Special Edition & Show Preview

IBIE - 2019 Special Edition & Show Preview
CONTENTS
IBIE PERSPECTIVE - TIME TO BE BOLD
STATE OF THE INDUSTRY - NEW LEADERSHIP, NEW BEGINNINGS
US CENSUS REPORT - DEFINING THE INDUSTRY'S FUTURE
TIME CAPSULE - MAKING OF A MILESTONE
EQUIPMENT TRENDS - RENEWED OPTIMISM
How bakers shop tradeshow floors
INNOVATION SHOWCASE
IBIEDUCATE - A TIME TO LEARN
ABA PERSPECTIVE - ADJUSTING TO CHANGE
ABA PERSPECTIVE - FOCUS ON GROWTH
ABA PERSPECTIVE - POWER AND PARTNERSHIP
ABA partners with FMI in the ‘Power Of’ series
BEMA PERSPECTIVE - STAYING THE COURSE
BEMA-U - TRANSFORMATIONAL LEADERSHIP
OPERATIONS ROUNDTABLE - SMOOTH OPERATORS
FOOD SAFETY - LET'S TALK FSMA
MAXIMIZING EFFICIENCY - PURSUING PEAK PERFORMANCE
AUTOMATION AND THE WORKFORCE - IT'S TRICKY
AUTOMATING ARTISAN - KEEPING IT ARTISAN
PACKAGING ROUNDUP - LESS IS MORE
CLEAN LABEL - CLEAN LABEL CONFUSION
REDUCTION AND FREE-FROM - REDUCE AND REMOVE
CBD - WILD AND FREE CBD
E-COMMERCE - CHANNEL SURFING
IS E-COMMERCE WORTH THE EFFORT?
THE BAKERS ALLIANCE - FOR THE INDUSTRY, BY THE INDUSTRY
INDUSTRY CHECKOFF PROGRAM - THE YEAR OF THE BREADBASKET
THE WOMEN’S BAKERY - SMALL BUT MIGHTY
VENTURE CAPITAL - AN INVESTMENT BLITZ
THE BREAD LAB - MAKING WAVES
TAX CUTS AND JOBS - CATCHING A BREAK
bake - SPECIAL EDITION
Retail Perspective: Where Retail is Heading
Retail Perspective: The Future is Now
Retail Perspective: Craft at Sale
Retail Perspective: Heritage Grains
Retail Perspective: Donuts Go Gourmet
INTERNATIONAL INSIGHT - BAKED GOODS ACROSS THE GLOBE
ALL-AMERICAN TAILGATE - A LITTLE BIT OF FUN
GUIDE TO LAS VEGAS - WHAT HAPPENS IN VEGAS
2019 IBIE Exhibitor List
STAFF LISTING
AD INDEX
IBIE - 2019 Special Edition & Show Preview - IBIE - 2019 Special Edition & Show Preview
IBIE - 2019 Special Edition & Show Preview - IBIE - 2019 Special Edition & Show Preview
IBIE - 2019 Special Edition & Show Preview - FC - 1
IBIE - 2019 Special Edition & Show Preview - FC - 2
IBIE - 2019 Special Edition & Show Preview - 2
IBIE - 2019 Special Edition & Show Preview - 3
IBIE - 2019 Special Edition & Show Preview - 4
IBIE - 2019 Special Edition & Show Preview - 5
IBIE - 2019 Special Edition & Show Preview - 6
IBIE - 2019 Special Edition & Show Preview - 7
IBIE - 2019 Special Edition & Show Preview - 8
IBIE - 2019 Special Edition & Show Preview - CONTENTS
IBIE - 2019 Special Edition & Show Preview - 10
IBIE - 2019 Special Edition & Show Preview - IBIE PERSPECTIVE - TIME TO BE BOLD
IBIE - 2019 Special Edition & Show Preview - 12
IBIE - 2019 Special Edition & Show Preview - 13
IBIE - 2019 Special Edition & Show Preview - STATE OF THE INDUSTRY - NEW LEADERSHIP, NEW BEGINNINGS
IBIE - 2019 Special Edition & Show Preview - 15
IBIE - 2019 Special Edition & Show Preview - 16
IBIE - 2019 Special Edition & Show Preview - US CENSUS REPORT - DEFINING THE INDUSTRY'S FUTURE
IBIE - 2019 Special Edition & Show Preview - 18
IBIE - 2019 Special Edition & Show Preview - 19
IBIE - 2019 Special Edition & Show Preview - 20
IBIE - 2019 Special Edition & Show Preview - TIME CAPSULE - MAKING OF A MILESTONE
IBIE - 2019 Special Edition & Show Preview - 22
IBIE - 2019 Special Edition & Show Preview - 23
IBIE - 2019 Special Edition & Show Preview - 24
IBIE - 2019 Special Edition & Show Preview - EQUIPMENT TRENDS - RENEWED OPTIMISM
IBIE - 2019 Special Edition & Show Preview - How bakers shop tradeshow floors
IBIE - 2019 Special Edition & Show Preview - 27
IBIE - 2019 Special Edition & Show Preview - 28
IBIE - 2019 Special Edition & Show Preview - INNOVATION SHOWCASE
IBIE - 2019 Special Edition & Show Preview - 30
IBIE - 2019 Special Edition & Show Preview - 31
IBIE - 2019 Special Edition & Show Preview - 32
IBIE - 2019 Special Edition & Show Preview - 33
IBIE - 2019 Special Edition & Show Preview - 34
IBIE - 2019 Special Edition & Show Preview - IBIEDUCATE - A TIME TO LEARN
IBIE - 2019 Special Edition & Show Preview - 36
IBIE - 2019 Special Edition & Show Preview - 37
IBIE - 2019 Special Edition & Show Preview - 38
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - ADJUSTING TO CHANGE
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - FOCUS ON GROWTH
IBIE - 2019 Special Edition & Show Preview - 41
IBIE - 2019 Special Edition & Show Preview - 42
IBIE - 2019 Special Edition & Show Preview - ABA PERSPECTIVE - POWER AND PARTNERSHIP
IBIE - 2019 Special Edition & Show Preview - 44
IBIE - 2019 Special Edition & Show Preview - ABA partners with FMI in the ‘Power Of’ series
IBIE - 2019 Special Edition & Show Preview - 46
IBIE - 2019 Special Edition & Show Preview - BEMA PERSPECTIVE - STAYING THE COURSE
IBIE - 2019 Special Edition & Show Preview - 48
IBIE - 2019 Special Edition & Show Preview - BEMA-U - TRANSFORMATIONAL LEADERSHIP
IBIE - 2019 Special Edition & Show Preview - 50
IBIE - 2019 Special Edition & Show Preview - Reiser - 1
IBIE - 2019 Special Edition & Show Preview - Reiser - 2
IBIE - 2019 Special Edition & Show Preview - Reiser - 3
IBIE - 2019 Special Edition & Show Preview - Reiser - 4
IBIE - 2019 Special Edition & Show Preview - Reiser - 5
IBIE - 2019 Special Edition & Show Preview - Reiser - 6
IBIE - 2019 Special Edition & Show Preview - 51
IBIE - 2019 Special Edition & Show Preview - 52
IBIE - 2019 Special Edition & Show Preview - OPERATIONS ROUNDTABLE - SMOOTH OPERATORS
IBIE - 2019 Special Edition & Show Preview - 54
IBIE - 2019 Special Edition & Show Preview - 55
IBIE - 2019 Special Edition & Show Preview - 56
IBIE - 2019 Special Edition & Show Preview - 57
IBIE - 2019 Special Edition & Show Preview - 58
IBIE - 2019 Special Edition & Show Preview - 59
IBIE - 2019 Special Edition & Show Preview - 60
IBIE - 2019 Special Edition & Show Preview - 61
IBIE - 2019 Special Edition & Show Preview - 62
IBIE - 2019 Special Edition & Show Preview - FOOD SAFETY - LET'S TALK FSMA
IBIE - 2019 Special Edition & Show Preview - 64
IBIE - 2019 Special Edition & Show Preview - 65
IBIE - 2019 Special Edition & Show Preview - 66
IBIE - 2019 Special Edition & Show Preview - 67
IBIE - 2019 Special Edition & Show Preview - 68
IBIE - 2019 Special Edition & Show Preview - MAXIMIZING EFFICIENCY - PURSUING PEAK PERFORMANCE
IBIE - 2019 Special Edition & Show Preview - 70
IBIE - 2019 Special Edition & Show Preview - 71
IBIE - 2019 Special Edition & Show Preview - 72
IBIE - 2019 Special Edition & Show Preview - AUTOMATION AND THE WORKFORCE - IT'S TRICKY
IBIE - 2019 Special Edition & Show Preview - 74
IBIE - 2019 Special Edition & Show Preview - 75
IBIE - 2019 Special Edition & Show Preview - 76
IBIE - 2019 Special Edition & Show Preview - AUTOMATING ARTISAN - KEEPING IT ARTISAN
IBIE - 2019 Special Edition & Show Preview - 78
IBIE - 2019 Special Edition & Show Preview - 79
IBIE - 2019 Special Edition & Show Preview - 80
IBIE - 2019 Special Edition & Show Preview - 81
IBIE - 2019 Special Edition & Show Preview - 82
IBIE - 2019 Special Edition & Show Preview - PACKAGING ROUNDUP - LESS IS MORE
IBIE - 2019 Special Edition & Show Preview - 84
IBIE - 2019 Special Edition & Show Preview - 85
IBIE - 2019 Special Edition & Show Preview - 86
IBIE - 2019 Special Edition & Show Preview - CLEAN LABEL - CLEAN LABEL CONFUSION
IBIE - 2019 Special Edition & Show Preview - 88
IBIE - 2019 Special Edition & Show Preview - 89
IBIE - 2019 Special Edition & Show Preview - 90
IBIE - 2019 Special Edition & Show Preview - 91
IBIE - 2019 Special Edition & Show Preview - 92
IBIE - 2019 Special Edition & Show Preview - REDUCTION AND FREE-FROM - REDUCE AND REMOVE
IBIE - 2019 Special Edition & Show Preview - 94
IBIE - 2019 Special Edition & Show Preview - 95
IBIE - 2019 Special Edition & Show Preview - CBD - WILD AND FREE CBD
IBIE - 2019 Special Edition & Show Preview - 97
IBIE - 2019 Special Edition & Show Preview - E-COMMERCE - CHANNEL SURFING
IBIE - 2019 Special Edition & Show Preview - IS E-COMMERCE WORTH THE EFFORT?
IBIE - 2019 Special Edition & Show Preview - 100
IBIE - 2019 Special Edition & Show Preview - THE BAKERS ALLIANCE - FOR THE INDUSTRY, BY THE INDUSTRY
IBIE - 2019 Special Edition & Show Preview - 102
IBIE - 2019 Special Edition & Show Preview - INDUSTRY CHECKOFF PROGRAM - THE YEAR OF THE BREADBASKET
IBIE - 2019 Special Edition & Show Preview - 104
IBIE - 2019 Special Edition & Show Preview - 105
IBIE - 2019 Special Edition & Show Preview - 106
IBIE - 2019 Special Edition & Show Preview - THE WOMEN’S BAKERY - SMALL BUT MIGHTY
IBIE - 2019 Special Edition & Show Preview - 108
IBIE - 2019 Special Edition & Show Preview - 109
IBIE - 2019 Special Edition & Show Preview - 110
IBIE - 2019 Special Edition & Show Preview - VENTURE CAPITAL - AN INVESTMENT BLITZ
IBIE - 2019 Special Edition & Show Preview - 112
IBIE - 2019 Special Edition & Show Preview - 113
IBIE - 2019 Special Edition & Show Preview - 114
IBIE - 2019 Special Edition & Show Preview - 115
IBIE - 2019 Special Edition & Show Preview - THE BREAD LAB - MAKING WAVES
IBIE - 2019 Special Edition & Show Preview - 117
IBIE - 2019 Special Edition & Show Preview - 118
IBIE - 2019 Special Edition & Show Preview - TAX CUTS AND JOBS - CATCHING A BREAK
IBIE - 2019 Special Edition & Show Preview - bake - SPECIAL EDITION
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Where Retail is Heading
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: The Future is Now
IBIE - 2019 Special Edition & Show Preview - 123
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Craft at Sale
IBIE - 2019 Special Edition & Show Preview - 125
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Heritage Grains
IBIE - 2019 Special Edition & Show Preview - 127
IBIE - 2019 Special Edition & Show Preview - 128
IBIE - 2019 Special Edition & Show Preview - 129
IBIE - 2019 Special Edition & Show Preview - 130
IBIE - 2019 Special Edition & Show Preview - Retail Perspective: Donuts Go Gourmet
IBIE - 2019 Special Edition & Show Preview - INTERNATIONAL INSIGHT - BAKED GOODS ACROSS THE GLOBE
IBIE - 2019 Special Edition & Show Preview - 133
IBIE - 2019 Special Edition & Show Preview - 134
IBIE - 2019 Special Edition & Show Preview - ALL-AMERICAN TAILGATE - A LITTLE BIT OF FUN
IBIE - 2019 Special Edition & Show Preview - GUIDE TO LAS VEGAS - WHAT HAPPENS IN VEGAS
IBIE - 2019 Special Edition & Show Preview - 137
IBIE - 2019 Special Edition & Show Preview - 2019 IBIE Exhibitor List
IBIE - 2019 Special Edition & Show Preview - 139
IBIE - 2019 Special Edition & Show Preview - 140
IBIE - 2019 Special Edition & Show Preview - 141
IBIE - 2019 Special Edition & Show Preview - 142
IBIE - 2019 Special Edition & Show Preview - 143
IBIE - 2019 Special Edition & Show Preview - 144
IBIE - 2019 Special Edition & Show Preview - STAFF LISTING
IBIE - 2019 Special Edition & Show Preview - AD INDEX
IBIE - 2019 Special Edition & Show Preview - 147
IBIE - 2019 Special Edition & Show Preview - 148
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