IBIE 2022 09 20 - 1

SEPT 20 2022
bakingexpo.com
BIMBO CONDUCTING REGENERATIVE AG PILOT TESTS
CEO Daniel Servitje says initiatives started in Mexico, United States.
FURTHER EXPANDING THE range of its
sustainability projects, Grupo
Bimbo SAB de CV has launched regenerative
agriculture pilot tests
both in Mexico and the United
States, said Daniel Servitje, chief
executive officer.
Mr. Servitje previewed the initiative
in an impromptu interview
with Milling & Baking News, Sept. 19,
at the Sosland Publishing Co. booth
(No. 2525) during IBIE 2022 at the
Las Vegas Convention Center.
Calling regenerative agriculture
a " huge initiative, " Mr. Servitje
said agriculture accounts for the
largest proportion of Bimbo's Scope
3 greenhouse gas emissions, meaning
emissions in a company's value
chain but not from assets owned or
directly controlled by the company.
He said changing growers' agricultural
practices in a way that
adopts regenerative agriculture
techniques will take years, and that
Bimbo sees working closely with
flour millers as " key " toward making
progress.
No-till/low-till farming, cover
Daniel Servitje (left), chief executive officer of Grupo Bimbo SAB de CV, met with Josh Sosland, editor of
Milling & Baking News, on the Expo floor Monday to discuss sustainability initiatives.
crops and crop rotation are among
numerous techniques considered
bimbo continued on page 6
Brown says ibie success in 2022
gratifying like never before
Exhibitor 'A game' on the show floor and programming adds to positive energy.
THE CHALLENGES OVERCOME in planning IBIE 2022 were
formidable, but the excitement and success evident
in the event's first days are cause for great celebration,
said Kerwin Brown, the chief executive officer of BEMA.
In an interview Sept. 19, Mr. Brown reflected on
an IBIE that at the same time appears to be " business
as usual " and also is an IBIE like no other. He cited an
unusually high level of " fun energy " that occurs " when
people who haven't seen one another in a while are able
to get together. "
" Our show cycle is the same, " he said. " I know of no
other trade show in any other industry that wasn't affected.
Everyone was affected, except us. We were here
in 2019, and we're here in 2022. So it should feel normal.
But it's anything but normal because of what happened
in between. "
Typically, the grain-based foods industry has many
opportunities to gather in the three years from one IBIE
to the next. Because of the COVID-19 pandemic, that
wasn't the case for much of the last three years.
" Meetings didn't happen; bakers didn't travel; there
were fewer supplier visits, " Mr. Brown said. " I think
that need to meet, the need to get together, the need to
see innovation was compounded, not to mention that
automation is needed more than it has ever been in the
BROWN continued on page 6
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IBIE 2022 09 20

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