IBIE - 2022 Special Edition & Show Preview - 100

craft breads craze
Craft breads are the upper crust for health and taste.
by John Unrein, bake
CRAFT BREADS ARE EXPLODING off the charts, as
consumers recognize the health and taste benefits.
A first-of-its-kind bread was introduced with
great fanfare in San Francisco Bay Area bakeries
in May. The bread - available in bakeries including
Rustic Bakery, Jane, Ponsford's Place, The
Bekjr and Avast - is baked with Hourani flour,
a 2,000-year-old heirloom grain. Bread baked
with Hourani flour has never been available
commercially in the United States before.
The flour made its way to the Bay Area thanks
to Honoré Farm and Mill, a nonprofit organization
dedicated to restoring and strengthening the
relationship between people and the land through
regenerative farming practices, the cultivation of
heritage grains and experiential education.
In 2018, Honoré received a small bag of Hourani
seeds from Steve Lyon at Washington State
University's Bread Lab. In just three years, Honoré
has harvested that handful of seeds into 3,200
pounds of Hourani flour, with the help of a handful
of dedicated farmers, a wheat scientist and dozens
of passionate volunteers.
Hourani, called an " exceptional flour, " is a
versatile durum wheat with 14% protein. It is a
traditional variety for making pasta noodles but
also makes delicious bread, pizza dough and
pastries. The ancient heirloom grain was buried
100 | INSIDE IBIE
at the Masada Fortress in 73 CE to protect it from
Roman siege, covered by the sands of time. In the
1960s, it was found deep within the fortress stored
in earthen jars and excavated by archeologists.
Today, Hourani is sparsely grown in various
parts of the Holy Land but faces a new siege from
the dominance of patented seed suppliers and
industrialized farming practices. All Honoré flour,
including Hourani, is regeneratively farmed and
stone-milled into 100% whole wheat flour, resulting
in more nutrition and flavor than commercial whole
wheat products.
Cuban bread
Many Americans know and love Cuban bread. Yet
on the west coast of Florida, there is a distinctly
different take of this popular bread known as
Ybor City bread, named after the neighborhood in
Tampa Bay, and popularized by its distinctive strip
of palmetto leaf on top.
A palmetto is Florida's official state tree. Located
just northeast of downtown, Ybor City is the
only neighborhood on Florida's west coast to be
designated a National Historic Landmark District.
Founded by Vicente Martinez-Ybor, the district
has enjoyed a rich and diverse culture for more
than a century. Since 1915, La Segunda Bakery,
headquartered in Ybor City, has been baking fresh
Nicky Giusto/Ibis

IBIE - 2022 Special Edition & Show Preview

Table of Contents for the Digital Edition of IBIE - 2022 Special Edition & Show Preview

IBIE - 2022 Special Edition & Show Preview - Intro
IBIE - 2022 Special Edition & Show Preview - FCa
IBIE - 2022 Special Edition & Show Preview - FCb
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