IBIE - 2022 Special Edition & Show Preview - 74

A DIFFERENT WORLD CONFRONTS BAKING IN
2022
by Josh Sosland, Milling & Baking News
BAKING TECHNOLOGY, as showcased every three
years at IBIE, changes over time in ways that
reflect how the baking industry is evolving. In
some instances, advances in automation help drive
industry change.
While change in an ancient industry like baking
tends to be incremental from one IBIE cycle to the
next, there are numerous ways the environment in
which baking companies operate is fundamentally
different in 2022 than was the case in 2019. Of
course, nothing has been a greater driver of change
than the coronavirus (COVID-19) pandemic that
emerged a few short months after IBIE 2019, with
implications for the labor market, sanitation and for
the product mix demanded in the marketplace.
Three very distinct changes over the past three
years worth contemplating as IBIE 2022 approaches
are the emergence of e-commerce as a major
force in the food business, an unprecedented embrace
of sustainability by the global business community
and the addition of a new ingredient to the
list of major allergens for the first time in a decade.
E-commerce
E-commerce for the food industry emerged as
a powerful trend at the start of the pandemic,
74 | INSIDE IBIE
and for the baking sector interest in the abruptly
emerging channel has picked up steadily.
As early as July 2020, grain-based foods companies
were devoting attention to the growth and
potential of online business. At the time, Jeffrey
L. Harmening, chief executive officer of General
Mills, Inc., Minneapolis, noted that e-commerce
sales accounted for about 9% of sales in the first
few months of the pandemic. Speaking to the marketplace's
potential, Jonathan J. Nudi, president
of North America Retail for General Mills, said the
company's online business was up 250% from a
year earlier during the spring of 2020 and that
50% of US households purchased products online
during the previous 12 months.
Bakers have demonstrated growing interest,
too. Earlier this year, A. Ryals McMullian, president
and CEO at Flowers Foods, Inc., Thomasville, Ga.,
said Flowers was determined to become " the category
leader driving sales at traditional retailers'
websites, online retailers and last-mile delivery
partners. "
During a panel discussion at the 2022 annual
meeting of the American Bakers Association,
Omar N. Haque, vice president, general manager
and head of eCommerce Acelerada for Bimbo
The past three
years brought three
significant changes to
the baking industry.
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IBIE - 2022 Special Edition & Show Preview

Table of Contents for the Digital Edition of IBIE - 2022 Special Edition & Show Preview

IBIE - 2022 Special Edition & Show Preview - Intro
IBIE - 2022 Special Edition & Show Preview - FCa
IBIE - 2022 Special Edition & Show Preview - FCb
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