IBIE - The Retailer's Guide to IBIE - July 2022 - 60

RBA BAKERS CENTER: QUICKBITES
crackly loaves and crumb shots. Yet when I
go out to eat, if I get bread at all, it is likely a
slice of baguette perfectly grill-marked that
can't hide the fact that it spent two days
shrouded in plastic in the walk-in. If I donate
bread and score a seat at a charity banquet,
truffles are shaved atop butter for the " bread
course. " As bakers, do we have a voice in
the trajectory of our bread? (spoiler alert:
yes) Can we share a vision with what chefs
do with bread? Absolutely. Maybe I profited
from those mistreated baguettes.
Or perhaps I do not sell to restaurants at
all. Yet, leading chefs and food personalities
have an outsized influence on how our
customers eat, and trends that inform bread
sales.
In my book, Bread on the Table, I explore
bread's traditional role in bringing people
together. On the IBIE stage, I will share
my experience baking and collaborating
with chefs from Seattle to New York City
to Austin, including how we serve bread in
our Easy Tiger Beer Garden restaurants.
Together, we can forge a new place for bread
on the table.
Audience: All Audiences
Track: Business Trends
TUESDAY, SEPT. 20
11:00 AM - 11:30 AM
Digital Growth: How Leading Food
Manufacturers Utilize Digitization for
Higher Growth
Speaker: Erin Scanlon, Marketing Manager
CSB System International
RBA Bakers Center: ACD Stage | Free
In this 20-minute presentation, we'll be
discussing how leading food manufactures
are utilizing digitization to grow better, in
particular if they use current trends as a
growth driver. We'll discuss trends such as
regionality, consumer transparency, web
processing, machine data harmonization
and more. We'll also highlight the growth
potential for each trend, as well as the
challenges. We'll spend some time delving
into case studies of how real businesses are
using digitization to grow and how it can be
applied to any food industry business.
Audience: All Audiences
Track: Marketing
11:00 AM - 11:30 AM
Web 3.0: Utilizing Blockchain, NFTs and
Cryptocurrency for Retail Bakeries
Speaker: Max Jacobson-Fried, Owner,
Freed's Bakery & Dessert Shop
RBA Bakers Center: Presentation Stage | Free
A decentralized Internet presents a world
of opportunities and challenges for retail
operations. How do we utilize blockchain and
asset tokenization for small business? How
can a cake shop employ NFTs to promote
their bakery? Will the metaverse present a
new digital space for cake artists?
Audience: All Audiences
Track: Business Retail
12:15 PM - 12:45 PM
Bake Your Success After the Pandemic.
Speaker: Paulina Abascal, Pastry Chef/
Owner, The Wish Cakes
RBA Bakers Center: ACD Stage | Free
Mexican Pastry Chef Paulina Abascal will
share her experience, tips, and tricks that
helped her build success in her business
'The Wish Cakes' in a post-pandemic
environment.
Audience: All Audiences
Track: Sales and Marketing
2:15 PM - 2:45 PM
Shifts and Trends: The Last 5 Years in the
In-Store Bakery Department
Speaker: Adam Brohimer, President,
Category Partners, LLC
RBA Bakers Center: Revent Celebrity
Stage | Free
Category Partners (CP), as part of its
relationship with Nielsen, will utilize up to
five years of historical sales data from the
retail channel to build this presentation. CP
will report on the movers, the shakers and
the not-so-lucky categories in bakery. CP
will share insights from around the country
and highlight any new or interesting trends,
whether they are national or regional in
nature.
Audience: All Audiences
Track: Business Retail
WEDNESDAY, SEPT. 21
10:45 AM - 11:15 AM
Creating Customer Experience
Speakers: Gary Vanderstelt, Owner,
Sprinkles Donut Shop; Melissa Verburg, COO,
Sprinkles Donut Shop; Kathy Ryan, Director
of Integration, Sprinkles Donut Shop
RBA Bakers Center: ACD Stage | Free
Creating a successful business requires more
than just offering a great product. While
a fabulous tasting product is important,
providing a memorable customer experience
plays a large part in building the customer
base. Sprinkles Donut Shop has a proven
process that creates moments of happiness
with customers walking out of the store with
a smile on their face.
Audience: All Audiences
Track: Business Retail
12:00 PM - 12:30 PM
Licensing 101: How to Separate Your
Products from Your Competitors Products
Through Brand and Entertainment
Licensing
Speaker: Jimmy Zeilinger, CEO,
Brand Castle, LLC
RBA Bakers Center: ACD Stage | Free
Licensing seems intimidating. From the
outside it appears it's only for deeppocketed
companies with connections in
Hollywood. The economics seem obscure
and unaffordable, but it's not. This talk will
identify if licensing is right for your product.
It will explain how simple it is to identify
appropriate licensors and how to write an
engaging proposal with relevant economic
terms you can live with. I launched my
company with licensing and can explain to
new entrepreneurs and long-established
companies how to enter this exciting and
lucrative world.
Audience: All Audiences
Track: Business Retail
60 | RETAILER'S GUIDEBOOK
IBIE - The Retailer's Guide to IBIE - July 2022

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