Ingredion - Helping Brands Do More - 2

PURPOSE-LED
PRODUCT DEVELOPMENT
L
ike farm-to-table, the life cycle of food
and beverage brands is no longer a
straight line. Innovation in the supply
chain has gone full circle and is focused less
on delivering a singular value or benefit. It's
about using only what you need and giving
back to society by creating the best product,
process and package to make life better while
remaining cost competitive.
A purpose-led strategic approach is needed
to create and deliver more of what consumers
want: Delicious, better-for-you (and the planet)
foods and beverages. How can food and
beverage manufacturers grow their brands
while delivering goals on profit, better-foryou
products, and sustainability, all while
delivering the right taste and texture to assure
repeat purchase? Ingredion has the answer in
a new purpose-led program called 360 Value.
" The 360 Value program was founded
on three purpose-led dimensions of value
creation, " says Ramesh Thiyagarajan, directormarketing
and digital communications for
Ingredion in the U.S. and Canada. " The first is
profit, the second is consumer well-being and
the third is environmental footprint. As we
collaborate with our customers on projects,
we have to deliver multiple dimensions that
A purpose-led strategic approach is
needed to create and deliver more
of what consumers want: Delicious,
better-for-you (and the planet)
foods and beverages.

Ingredion - Helping Brands Do More

Table of Contents for the Digital Edition of Ingredion - Helping Brands Do More

Ingredion - Helping Brands Do More - 1
Ingredion - Helping Brands Do More - 2
Ingredion - Helping Brands Do More - 3
Ingredion - Helping Brands Do More - 4
Ingredion - Helping Brands Do More - 5
Ingredion - Helping Brands Do More - 6
https://www.nxtbook.com/sosland/ingredion/ingredion-helping-brands-do-more
https://www.nxtbook.com/sosland/ingredion/ingredion-understanding-ingredient-interactions
https://www.nxtbook.com/sosland/ingredion/understanding-the-psychology-of-clean-label
https://www.nxtbook.com/sosland/ingredion/2016_11_01
https://www.nxtbookmedia.com