Ingredion - Helping Brands Do More - 4

INNOVATING TO DELIVER
VALUE BEYOND AFFORDABILITY
T
he 360 Value program evolved from
Ingredion's 2020 product innovation
platform referred to as " Affordability. "
" We embarked on a robust voice of
customer research study, both quantitative and
qualitative, " says Thiyagarajan. " And, especially
in light of the pandemic last year, it revealed that
manufacturers are looking to cost management
as much broader than just ingredient
replacement, which was typically where our
Affordability program had rested. Our customers
are looking for much more holistic value delivery
that ranges from energy reduction and waste
reduction to yield and process improvement.
That's what 360 Value is all about. "
It's affordability with a next-generation
twist. It's where consumers' values and more
sustainable business practices come into play.
" We also know that when reducing recipe
or formulation costs, you cannot afford to
compromise the brand qualities that made the
food or beverage product popular in the first
place, " says Thiyagarajan.
Ingredion knows through its research that
there's more to creating winning foods and
beverages than formulating to meet only one
product trend, such as clean label, plant-based
protein or sugar reduction. Creating food
and beverage products that win a place in
consumers' hearts and carts requires solutions

Ingredion - Helping Brands Do More

Table of Contents for the Digital Edition of Ingredion - Helping Brands Do More

Ingredion - Helping Brands Do More - 1
Ingredion - Helping Brands Do More - 2
Ingredion - Helping Brands Do More - 3
Ingredion - Helping Brands Do More - 4
Ingredion - Helping Brands Do More - 5
Ingredion - Helping Brands Do More - 6
https://www.nxtbook.com/sosland/ingredion/ingredion-helping-brands-do-more
https://www.nxtbook.com/sosland/ingredion/ingredion-understanding-ingredient-interactions
https://www.nxtbook.com/sosland/ingredion/understanding-the-psychology-of-clean-label
https://www.nxtbook.com/sosland/ingredion/2016_11_01
https://www.nxtbookmedia.com