inStorebuyer - February 2011 - 32

delidevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT

Convenience, Trends Drive Deli Side Dish Sales
Despite the growth of deli side dishes that occurred as consumers prepared more meals at home, retailers need to be vigilant on their side dish assortment. Convenience may be a main selling point of deli side dishes, but keeping up with current trends can continue the excitement of the category. Some up and coming trends for side dishes include utilizing seasonal products for more robust flavor, incorporating nutrient-dense root vegetables and offering a mix of ethnic and traditional flavors. Nationally, deli side dishes’ dollar sales accounted for an average of 1.1% of deli department sales (per week per store) during the 52 weeks ending October 30, 2010, remaining flat compared to the previous year. Across the U.S., the category averaged dollar sales of $236 per week per store, up 5.4% from $224 the previous year. Over the last six years*, sales of deli sides grew 4.3% year-on-year. The top week for deli sides’ sales occurred the week of Thanksgiving, with $423 per week per store. There were also sales peaks the weeks of Christmas and Easter, with average per-week-per-store sales of $326 and $255, respectively. All U.S. regions grew their deli sides’ dollar sales in the 52 weeks ending October 30, 2010. Regionally, the Central region had the greatest deli side sales with an average of $294 per week per store while the West registered the highest dollar growth, 9.9%, of any region. The West also had the highest contribution to deli department dollar sales with 1.4%, up 0.1 percentage point compared to the previous year. All other regions remained flat in their deli sides’ dollar contribution to the deli department Nationally, potato sides led the category in sales with 52.3% dollar share of the category, followed by other vegetable sides—which include mixed vegetables, zucchini, mushrooms and asparagus - at 12.5%. Making up the remainder of the

Figure 1

Deli Sides Average Weekly Sales Dollars Per Store by Region
$287 $294 $251 $281 $224 $173 $176 $236

$269

$256

Central Region

East Region

South Region

West Region 52 Weeks Ending 10/30/10

Total U.S.

52 Weeks Ending 10/31/09

| 32 | inStorebuyer | February 2011 |



inStorebuyer - February 2011

Table of Contents for the Digital Edition of inStorebuyer - February 2011

inStorebuyer - February 2011
editor’s note - The Economic Picture
Raisin Board Names Pastry Consultant
Pastry Smart Launches New Organic Line
FMI Lauds New Food Safety Rules
Wegmans to Open First New England Store
Walkers Shortbread Expands to Include Minis
Lesaffre Announces Yeast Price Increases
Confectioners Praise Step to Eliminate Tariffs
Meijer Donates Trucks to Food Banks
New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
Bakery Trends Revealed
A Fresh Take on Take-and-Bake
The Sandwich Parallel
[Compact Ovens]
Scaled Down Desserts
Retailers Raising the Bar on Specialty Desserts
Convenience, Trends Drive Deli Side Dish Sales
Ingredient Education
Consumers are Curious
Food Allergen ALERTS!
Economic Forecast
The Food Channel Top 10 Trends for 2011:
Bristol Farms
Food for Thought
Product Trends
Smoke Screen
Label Guidelines
Spotlight on Cheddar
Specialty Shopping
inStorebuyer - February 2011 - inStorebuyer - February 2011
inStorebuyer - February 2011 - 2
inStorebuyer - February 2011 - editor’s note - The Economic Picture
inStorebuyer - February 2011 - 4
inStorebuyer - February 2011 - 5
inStorebuyer - February 2011 - 6
inStorebuyer - February 2011 - 7
inStorebuyer - February 2011 - Pastry Smart Launches New Organic Line
inStorebuyer - February 2011 - 9
inStorebuyer - February 2011 - Walkers Shortbread Expands to Include Minis
inStorebuyer - February 2011 - 11
inStorebuyer - February 2011 - Confectioners Praise Step to Eliminate Tariffs
inStorebuyer - February 2011 - 13
inStorebuyer - February 2011 - Meijer Donates Trucks to Food Banks
inStorebuyer - February 2011 - 15
inStorebuyer - February 2011 - New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
inStorebuyer - February 2011 - Bakery Trends Revealed
inStorebuyer - February 2011 - The Sandwich Parallel
inStorebuyer - February 2011 - 19
inStorebuyer - February 2011 - [Compact Ovens]
inStorebuyer - February 2011 - 21
inStorebuyer - February 2011 - Scaled Down Desserts
inStorebuyer - February 2011 - 23
inStorebuyer - February 2011 - 24
inStorebuyer - February 2011 - 25
inStorebuyer - February 2011 - 26
inStorebuyer - February 2011 - 27
inStorebuyer - February 2011 - Retailers Raising the Bar on Specialty Desserts
inStorebuyer - February 2011 - 29
inStorebuyer - February 2011 - 30
inStorebuyer - February 2011 - 31
inStorebuyer - February 2011 - Convenience, Trends Drive Deli Side Dish Sales
inStorebuyer - February 2011 - 33
inStorebuyer - February 2011 - 34
inStorebuyer - February 2011 - 35
inStorebuyer - February 2011 - Consumers are Curious
inStorebuyer - February 2011 - 37
inStorebuyer - February 2011 - 38
inStorebuyer - February 2011 - Food Allergen ALERTS!
inStorebuyer - February 2011 - Economic Forecast
inStorebuyer - February 2011 - 41
inStorebuyer - February 2011 - The Food Channel Top 10 Trends for 2011:
inStorebuyer - February 2011 - 43
inStorebuyer - February 2011 - 44
inStorebuyer - February 2011 - 45
inStorebuyer - February 2011 - 46
inStorebuyer - February 2011 - Bristol Farms
inStorebuyer - February 2011 - Food for Thought
inStorebuyer - February 2011 - 49
inStorebuyer - February 2011 - 50
inStorebuyer - February 2011 - 51
inStorebuyer - February 2011 - Product Trends
inStorebuyer - February 2011 - 53
inStorebuyer - February 2011 - 54
inStorebuyer - February 2011 - Label Guidelines
inStorebuyer - February 2011 - Spotlight on Cheddar
inStorebuyer - February 2011 - 57
inStorebuyer - February 2011 - Specialty Shopping
inStorebuyer - February 2011 - 59
inStorebuyer - February 2011 - 60
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