inStorebuyer - February 2011 - 41

$$$
Chicken Pasta, and eatwell Spiced Butternut Squash Soup. The eatwell lineup includes more than a dozen items priced from $2.49 to $3.99. Fresh & Easy introduced eatwell last year in response to customers who were seeking more affordable, nutritious options. Designed for a nutritionally balanced approach to eating without compromising on taste or quality, all eatwell products carry front-of-pack nutritional labels to simply communicate the calories, fat, saturated fat and sodium to customers. “Customers are always looking for more high-quality, nutritious foods that won’t break their budgets,” says John Burry, Fresh & Easy’s Chief Commercial Officer. Other instores are focusing promotional efforts on savings. HyVee, which operates 232 stores in eight Midwestern states, is promoting a new campaign called “30 meals for $3” (per serving) to show its shoppers the many ways they can save at HyVee and still create delicious meals. Shoppers can browse recipes online at hy-vee.com and discover all the ingredients (available at Hy-Vee) they need to make appetizing meals such as Caribbean Jerk Pork Tenderloin or Chicken Alfredo Pizza. Weis Markets, Inc., a MidAtlantic food retailer operating 164 stores in five states, recently lowered prices on 2,400 staple items, effective Sunday, Jan. 2 and announced that it will freeze prices of these products for 90 days through April 2. It is the company’s sixth round of its 90-day Price Freeze program over the past two years. Weis Markets current Price Freeze program includes 2,400 store brand and brand-name products in grocery, produce, frozen, dairy, meat, deli, seafood, bakery, health, beauty care and general merchandise. “Our 90 Day Price Freeze program continues to make sense in a slow growth economy impacted by high unemployment in most of the markets we serve,” says David Hepfinger, Weis Markets President and CEO. “Over the past two years, our Price Freeze program has helped our customers save more than $6 million and we hope to save them more money in 2011.”

Economic Outlook
The U.S. economic recovery will pick up steam in 2011, but growth will remain moderate, according to the consensus forecast of 25 economists surveyed for legal and business publisher BNA’s annual outlook on the U.S. and international economy. Both inflation and the Federal Reserve’s target interest rate are expected to remain low. A self-sustaining expansion will hinge on increased job growth, consumer spending, business investment, and exports, as government stimulus continues to fade. The 18-month-old recovery will gain strength in 2011, although the pace of growth will remain moderate compared with that of prior rebounds. Key underpinnings of growth include business and consumer spending, U.S. exports, and increased hiring; with additional support provided by the federal tax cut package enacted at the end of 2010. Major risks to the economy could develop if energy prices jump, business remain reluctant to add
Promoting signature items at a value is a key strategy for 2011.

| inStorebuyer | February 2011 | 41 |



inStorebuyer - February 2011

Table of Contents for the Digital Edition of inStorebuyer - February 2011

inStorebuyer - February 2011
editor’s note - The Economic Picture
Raisin Board Names Pastry Consultant
Pastry Smart Launches New Organic Line
FMI Lauds New Food Safety Rules
Wegmans to Open First New England Store
Walkers Shortbread Expands to Include Minis
Lesaffre Announces Yeast Price Increases
Confectioners Praise Step to Eliminate Tariffs
Meijer Donates Trucks to Food Banks
New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
Bakery Trends Revealed
A Fresh Take on Take-and-Bake
The Sandwich Parallel
[Compact Ovens]
Scaled Down Desserts
Retailers Raising the Bar on Specialty Desserts
Convenience, Trends Drive Deli Side Dish Sales
Ingredient Education
Consumers are Curious
Food Allergen ALERTS!
Economic Forecast
The Food Channel Top 10 Trends for 2011:
Bristol Farms
Food for Thought
Product Trends
Smoke Screen
Label Guidelines
Spotlight on Cheddar
Specialty Shopping
inStorebuyer - February 2011 - inStorebuyer - February 2011
inStorebuyer - February 2011 - 2
inStorebuyer - February 2011 - editor’s note - The Economic Picture
inStorebuyer - February 2011 - 4
inStorebuyer - February 2011 - 5
inStorebuyer - February 2011 - 6
inStorebuyer - February 2011 - 7
inStorebuyer - February 2011 - Pastry Smart Launches New Organic Line
inStorebuyer - February 2011 - 9
inStorebuyer - February 2011 - Walkers Shortbread Expands to Include Minis
inStorebuyer - February 2011 - 11
inStorebuyer - February 2011 - Confectioners Praise Step to Eliminate Tariffs
inStorebuyer - February 2011 - 13
inStorebuyer - February 2011 - Meijer Donates Trucks to Food Banks
inStorebuyer - February 2011 - 15
inStorebuyer - February 2011 - New Designs and Decorating Ideas Launched in Lucks 2011 Idea Book
inStorebuyer - February 2011 - Bakery Trends Revealed
inStorebuyer - February 2011 - The Sandwich Parallel
inStorebuyer - February 2011 - 19
inStorebuyer - February 2011 - [Compact Ovens]
inStorebuyer - February 2011 - 21
inStorebuyer - February 2011 - Scaled Down Desserts
inStorebuyer - February 2011 - 23
inStorebuyer - February 2011 - 24
inStorebuyer - February 2011 - 25
inStorebuyer - February 2011 - 26
inStorebuyer - February 2011 - 27
inStorebuyer - February 2011 - Retailers Raising the Bar on Specialty Desserts
inStorebuyer - February 2011 - 29
inStorebuyer - February 2011 - 30
inStorebuyer - February 2011 - 31
inStorebuyer - February 2011 - Convenience, Trends Drive Deli Side Dish Sales
inStorebuyer - February 2011 - 33
inStorebuyer - February 2011 - 34
inStorebuyer - February 2011 - 35
inStorebuyer - February 2011 - Consumers are Curious
inStorebuyer - February 2011 - 37
inStorebuyer - February 2011 - 38
inStorebuyer - February 2011 - Food Allergen ALERTS!
inStorebuyer - February 2011 - Economic Forecast
inStorebuyer - February 2011 - 41
inStorebuyer - February 2011 - The Food Channel Top 10 Trends for 2011:
inStorebuyer - February 2011 - 43
inStorebuyer - February 2011 - 44
inStorebuyer - February 2011 - 45
inStorebuyer - February 2011 - 46
inStorebuyer - February 2011 - Bristol Farms
inStorebuyer - February 2011 - Food for Thought
inStorebuyer - February 2011 - 49
inStorebuyer - February 2011 - 50
inStorebuyer - February 2011 - 51
inStorebuyer - February 2011 - Product Trends
inStorebuyer - February 2011 - 53
inStorebuyer - February 2011 - 54
inStorebuyer - February 2011 - Label Guidelines
inStorebuyer - February 2011 - Spotlight on Cheddar
inStorebuyer - February 2011 - 57
inStorebuyer - February 2011 - Specialty Shopping
inStorebuyer - February 2011 - 59
inStorebuyer - February 2011 - 60
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