BUSINESS 40 Economic Forecast InStore Buyer peers into 2011 and finds that value, health, convenience and indulgence will be driving purchase decisions. Bristol Farms Take a look at what’s happening in the bakery and deli at Bristol Farms, an upscale supermarket in the Los Angeles area. ON THE COVER Research indicates that key purchase drivers for 2011 will include value, health, convenience and indulgence. Photograph courtesy of Sam’s Club. (page 40) 47 CATEGORY MANAGEMENT 28 Bakery Development Perishables Group reports on trends in sweet goods and pastries. Deli Development Perishables Group reports on the latest sales trends in deli side dishes. TRENDS 22 Scaling Down Desserts From New Years resolutions to pulling the purse strings, some customers are scaling back their bakery purchases. Keep them coming in by scaling down the sizes. Ingredient Education Today’s consumers want more than ever to be more educated about the foods they eat. Learn how to inform them about the ingredients in both prepackaged and fresh instore fare. Smoke Screen Smoked foods are among the hottest menu items going these days. So what better area to incorporate this growing trend than in your cheese counter? 32 DEPARTMENTS 8 18 20 22 28 32 36 52 55 58 Frontline News Foodservice Retailing Equipment & Technology Baking & Decorating Bakery Development Deli Development Health & Nutrition Product Trends Cheese Corner Secret Shopper 36 55 contents