inStorebuyer - March 2011 - 40

for dinner to share ideas and build community among food lovers – “so consumers can see face to face who is feeding them,” Mogannam says. “Through an innovative community center and thought provoking, fun programming, we inspire action and foster collaboration toward creating a just and sustainable food

system,” according to the Bi-Rite nonprofit program called “18 Reasons,” which is now so successful that it takes one full-time employee just to manage the ongoing events calendar. Once a month, 18 Reasons holds a DIY (do-it yourself) Desserts program in which dessert lovers attend to share their favorite ways to make

A True Neighborhood Grocer
From the time it opened in 1940, Bi-Rite Market has been a Mission District institution. The Mogannam family has owned the market since 1964, with brothers Ned and Jack operating it for the first 26 years. Back then it was the sort of market where neighborhood housewives could do all their daily shopping and police officers stopped by on their daily beats. Ned’s sons Sam and Raphael spent their childhood stocking the grocery shelves after school and on weekends, never dreaming of owning the store one day. Sam and Raphael took over the store from their father and uncle in 1997, maintaining the classic art deco façade and the original neon sign celebrated in Michael F. Crowe’s book “Deco by the Bay.” Formerly the chef/owner of his own restaurant in downtown San Francisco, Sam Mogannam brought a restaurant perspective to the grocery store, focusing on genuine service above all else: when a customer walked through the door of Bi-Rite, they would be treated like a guest in our own home. As a chef, Sam insisted on stocking cooking ingredients of the highest quality, taste, and freshness. Sam renovated the space, installing a full kitchen; for the first time in the city, restaurant-quality food was available for take-out. Bi-Rite continues to be a family affair. Sam Mogannam is the owner, and Raphael Mogannam is the head grocery buyer. Mom and Dad Mogannam still help out at the market, and several staff members have been part of the family for years, going back to the days of Sam’s restaurant. Bi-Rite Market evolves along with 18th Street and Dolores Park; as a hub of relaxation, activism, and good eats, our block has become a beating heart of San Francisco.
Source: Bi-Rite Market

chocolate cake or other types of desserts among friends. Each month there’s a different theme. In January, the theme was “Make Something New!” and San Francisco baking blogger Irvin Lin created a Genoise cake with Boysenberry filling and Italian Meringue. “I had a chance to sample some ridiculously good desserts as well as meet some awesome people, which is really what the DIY Dessert event is all about,” Lin wrote in his Feb. 7 blog. “Meeting local bakers and dessert lovers and eating desserts!”
Local customers love to shop at Bi-Rite for its neighborhood feel.

| 40 | inStorebuyer | March 2011 |



inStorebuyer - March 2011

Table of Contents for the Digital Edition of inStorebuyer - March 2011

inStorebuyer - March 2011
Editor's note - Where Innovation Starts
IDDBA Reveals Star Speakers for 2011 Show
MaMa Rosa’s Introduces Pizza Grillers
DCI Cheese Enters Merger Agreement with Saputo
Caravan Names Director, Food Ingredient Sales
RBA to Relocate Headquarters
Expert Baker Joins New French Bakery Team
Blommer Chocolate Receives Record Cocoa Shipment
U.S. Bakers Win SIGEP Bread Cup in Italy
A TASTE OF ITALY
What Uncle Giuseppe’s Shoppers Say
Legislation Focuses on Food Safety
ALERT TECHNOLOGY
INVESTING IN FOOD SAFETY
A Guide to Graduation Cake Licensing
Another Decorative Idea
Your Options
Related Definitions
Cakes Rise Above Challenges
Deli Sandwiches Bring Variety to the Table
Get Into Whole Grains
Label Reading 101
Other Healthy Tips
Whole-Grain Ingredients
Dine In and Drive Thru Dinners
San Francisco Natural
A True Neighborhood Grocer
Supporting the Local Community
Specialty Gourmet Goes MAINSTREAM
Product Trends
SOFT AND FRESH
Soft & Fresh Cheese Varieties
Ad Index
Feeling Left Out
White Paper
Valuable Lessons
Back to School Promotions
Special Report - Cakes
Special Report - Cookies
Special Report - Donuts
Special Report - Muffins
Special Report - Brownies
Special Report - Wrap up
inStorebuyer - March 2011 - inStorebuyer - March 2011
inStorebuyer - March 2011 - 2
inStorebuyer - March 2011 - Editor's note - Where Innovation Starts
inStorebuyer - March 2011 - 4
inStorebuyer - March 2011 - 5
inStorebuyer - March 2011 - 6
inStorebuyer - March 2011 - 7
inStorebuyer - March 2011 - 8
inStorebuyer - March 2011 - 9
inStorebuyer - March 2011 - IDDBA Reveals Star Speakers for 2011 Show
inStorebuyer - March 2011 - 11
inStorebuyer - March 2011 - DCI Cheese Enters Merger Agreement with Saputo
inStorebuyer - March 2011 - 13
inStorebuyer - March 2011 - RBA to Relocate Headquarters
inStorebuyer - March 2011 - 15
inStorebuyer - March 2011 - Blommer Chocolate Receives Record Cocoa Shipment
inStorebuyer - March 2011 - U.S. Bakers Win SIGEP Bread Cup in Italy
inStorebuyer - March 2011 - A TASTE OF ITALY
inStorebuyer - March 2011 - White Paper
inStorebuyer - March 2011 - Valuable Lessons
inStorebuyer - March 2011 - Back to School Promotions
inStorebuyer - March 2011 - Special Report - Cakes
inStorebuyer - March 2011 - Special Report - Cookies
inStorebuyer - March 2011 - Special Report - Donuts
inStorebuyer - March 2011 - Special Report - Muffins
inStorebuyer - March 2011 - Special Report - Wrap up
inStorebuyer - March 2011 - What Uncle Giuseppe’s Shoppers Say
inStorebuyer - March 2011 - ALERT TECHNOLOGY
inStorebuyer - March 2011 - INVESTING IN FOOD SAFETY
inStorebuyer - March 2011 - Another Decorative Idea
inStorebuyer - March 2011 - 23
inStorebuyer - March 2011 - Your Options
inStorebuyer - March 2011 - Related Definitions
inStorebuyer - March 2011 - Cakes Rise Above Challenges
inStorebuyer - March 2011 - 27
inStorebuyer - March 2011 - Deli Sandwiches Bring Variety to the Table
inStorebuyer - March 2011 - 29
inStorebuyer - March 2011 - Label Reading 101
inStorebuyer - March 2011 - Whole-Grain Ingredients
inStorebuyer - March 2011 - Dine In and Drive Thru Dinners
inStorebuyer - March 2011 - 33
inStorebuyer - March 2011 - 34
inStorebuyer - March 2011 - 35
inStorebuyer - March 2011 - 36
inStorebuyer - March 2011 - 37
inStorebuyer - March 2011 - 38
inStorebuyer - March 2011 - San Francisco Natural
inStorebuyer - March 2011 - A True Neighborhood Grocer
inStorebuyer - March 2011 - 41
inStorebuyer - March 2011 - Supporting the Local Community
inStorebuyer - March 2011 - 43
inStorebuyer - March 2011 - 44
inStorebuyer - March 2011 - Specialty Gourmet Goes MAINSTREAM
inStorebuyer - March 2011 - 46
inStorebuyer - March 2011 - 47
inStorebuyer - March 2011 - 48
inStorebuyer - March 2011 - Product Trends
inStorebuyer - March 2011 - 50
inStorebuyer - March 2011 - 51
inStorebuyer - March 2011 - 52
inStorebuyer - March 2011 - SOFT AND FRESH
inStorebuyer - March 2011 - Soft & Fresh Cheese Varieties
inStorebuyer - March 2011 - 55
inStorebuyer - March 2011 - 56
inStorebuyer - March 2011 - Ad Index
inStorebuyer - March 2011 - Feeling Left Out
inStorebuyer - March 2011 - 59
inStorebuyer - March 2011 - 60
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