inStorebuyer - March 2011 - WP7

Special Report
MUFFINS
Feature muffins as the perfect Back to School
Breakfast with signage and displays that play up the
message that kids need a good breakfast to do well in
school. Promote the message that when there is no time
for breakfast, grab a delicious muffi n to start the day
off right! Muffi ns enjoy a healthful image among bakery
shoppers, so it is important to leverage that key learning
in your muffi n promotions.
Another effective tactic is promoting
at least one muffi n variety each month
with fl avors like almond fudge, salted
caramel, blueberry French toast,
strawberry yogurt granola, and
cinnamon roll. As you transition into
fall, promote fall favorite fl avors like
lemon and pumpkin.
moting
nth
d
,
o
ke
Benchmarking: Muffi ns
Muffi ns posted big gains in sales and volume
growth in 2010.
• Dollars per store per week: $434
• Dollar % change vs. year ago: +4.2%
• Volume % change vs. year ago: +5.6%
Perishables Group data for 52 weeks ending Dec. 25, 2010
Convenience is another important
por
factor to highlight in muffi n promotions for Back
to School. Feature muffi ns in individual tulip liners to
create an upscale appearance and set up special displays
of individual muffi ns on an attractive display table with
signage that promotes the ability for shoppers to pick their
favorite varieties. Use seasonal fl avors during appropriate
times of the year to add a buzz of excitement.
TOP FIVE SALES WEEKS FOR MUFFINS FOR BACK TO SCHOOL PERIOD
SEPTEMBER 12-18
SEPTEMBER 19-25
AUGUST 1-7
AUGUST 8-14
AUGUST 15-21
$445
$444
$439
DOLLARS PER STORE FOR WEEK
$464
$479
March 2011 7
FAST FACT
53% of muffin purchases are
on the weekend, so make sure
you have ample product to
satisfy demand.
featuring top-selling
fl avors.
“Teachers Lounge”
muffi n pack
Merchandise
a grab-and-go
WEEK ENDING IN 2010

inStorebuyer - March 2011

Table of Contents for the Digital Edition of inStorebuyer - March 2011

inStorebuyer - March 2011
Editor's note - Where Innovation Starts
IDDBA Reveals Star Speakers for 2011 Show
MaMa Rosa’s Introduces Pizza Grillers
DCI Cheese Enters Merger Agreement with Saputo
Caravan Names Director, Food Ingredient Sales
RBA to Relocate Headquarters
Expert Baker Joins New French Bakery Team
Blommer Chocolate Receives Record Cocoa Shipment
U.S. Bakers Win SIGEP Bread Cup in Italy
A TASTE OF ITALY
What Uncle Giuseppe’s Shoppers Say
Legislation Focuses on Food Safety
ALERT TECHNOLOGY
INVESTING IN FOOD SAFETY
A Guide to Graduation Cake Licensing
Another Decorative Idea
Your Options
Related Definitions
Cakes Rise Above Challenges
Deli Sandwiches Bring Variety to the Table
Get Into Whole Grains
Label Reading 101
Other Healthy Tips
Whole-Grain Ingredients
Dine In and Drive Thru Dinners
San Francisco Natural
A True Neighborhood Grocer
Supporting the Local Community
Specialty Gourmet Goes MAINSTREAM
Product Trends
SOFT AND FRESH
Soft & Fresh Cheese Varieties
Ad Index
Feeling Left Out
White Paper
Valuable Lessons
Back to School Promotions
Special Report - Cakes
Special Report - Cookies
Special Report - Donuts
Special Report - Muffins
Special Report - Brownies
Special Report - Wrap up
inStorebuyer - March 2011 - inStorebuyer - March 2011
inStorebuyer - March 2011 - 2
inStorebuyer - March 2011 - Editor's note - Where Innovation Starts
inStorebuyer - March 2011 - 4
inStorebuyer - March 2011 - 5
inStorebuyer - March 2011 - 6
inStorebuyer - March 2011 - 7
inStorebuyer - March 2011 - 8
inStorebuyer - March 2011 - 9
inStorebuyer - March 2011 - IDDBA Reveals Star Speakers for 2011 Show
inStorebuyer - March 2011 - 11
inStorebuyer - March 2011 - DCI Cheese Enters Merger Agreement with Saputo
inStorebuyer - March 2011 - 13
inStorebuyer - March 2011 - RBA to Relocate Headquarters
inStorebuyer - March 2011 - 15
inStorebuyer - March 2011 - Blommer Chocolate Receives Record Cocoa Shipment
inStorebuyer - March 2011 - U.S. Bakers Win SIGEP Bread Cup in Italy
inStorebuyer - March 2011 - A TASTE OF ITALY
inStorebuyer - March 2011 - White Paper
inStorebuyer - March 2011 - Valuable Lessons
inStorebuyer - March 2011 - Back to School Promotions
inStorebuyer - March 2011 - Special Report - Cakes
inStorebuyer - March 2011 - Special Report - Cookies
inStorebuyer - March 2011 - Special Report - Donuts
inStorebuyer - March 2011 - Special Report - Muffins
inStorebuyer - March 2011 - Special Report - Wrap up
inStorebuyer - March 2011 - What Uncle Giuseppe’s Shoppers Say
inStorebuyer - March 2011 - ALERT TECHNOLOGY
inStorebuyer - March 2011 - INVESTING IN FOOD SAFETY
inStorebuyer - March 2011 - Another Decorative Idea
inStorebuyer - March 2011 - 23
inStorebuyer - March 2011 - Your Options
inStorebuyer - March 2011 - Related Definitions
inStorebuyer - March 2011 - Cakes Rise Above Challenges
inStorebuyer - March 2011 - 27
inStorebuyer - March 2011 - Deli Sandwiches Bring Variety to the Table
inStorebuyer - March 2011 - 29
inStorebuyer - March 2011 - Label Reading 101
inStorebuyer - March 2011 - Whole-Grain Ingredients
inStorebuyer - March 2011 - Dine In and Drive Thru Dinners
inStorebuyer - March 2011 - 33
inStorebuyer - March 2011 - 34
inStorebuyer - March 2011 - 35
inStorebuyer - March 2011 - 36
inStorebuyer - March 2011 - 37
inStorebuyer - March 2011 - 38
inStorebuyer - March 2011 - San Francisco Natural
inStorebuyer - March 2011 - A True Neighborhood Grocer
inStorebuyer - March 2011 - 41
inStorebuyer - March 2011 - Supporting the Local Community
inStorebuyer - March 2011 - 43
inStorebuyer - March 2011 - 44
inStorebuyer - March 2011 - Specialty Gourmet Goes MAINSTREAM
inStorebuyer - March 2011 - 46
inStorebuyer - March 2011 - 47
inStorebuyer - March 2011 - 48
inStorebuyer - March 2011 - Product Trends
inStorebuyer - March 2011 - 50
inStorebuyer - March 2011 - 51
inStorebuyer - March 2011 - 52
inStorebuyer - March 2011 - SOFT AND FRESH
inStorebuyer - March 2011 - Soft & Fresh Cheese Varieties
inStorebuyer - March 2011 - 55
inStorebuyer - March 2011 - 56
inStorebuyer - March 2011 - Ad Index
inStorebuyer - March 2011 - Feeling Left Out
inStorebuyer - March 2011 - 59
inStorebuyer - March 2011 - 60
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