inStorebuyer - March 2011 - WP8

Special Report
BROWNIES
Back to School is a great time to promote brownies
as a snack for school lunches, so don’t miss out on the
opportunity. Messages like “Sweeten Your Lunch Box
with a Delicious Brownie” can help you connect with
shoppers and deliver on snacking occasions.
Another opportunity is to promote brownies as the
perfect sweet treat for Back to School parties by
setting up special display tables of indulgent
brownie platters during the months of
August and September. Remember
that schools are increasingly wary of
allowing students to bring in treats
from home that are not prepackaged.
Carrying ready-to-sell, thawand-serve
brownies is a simple way
to add indulgence to the bakery with
pe
p rfect sweet tre
setting u
brow
Au
t
a
f
and
ease. Another idea is to add fi nishing touches
to brownies to add craveability and create unique new
desserts. Mark Bastian of Dawn shares a simple method
of taking two precut walnut fudge brownies and piping on
a mound of chocolate buttercream icing on top. Drizzle
fudge icing over the top like an ice cream cone and
sprinkle walnuts on top. To fi nish it off, add a long-stem
cherry and package in a convenient clamshell package.
to ad
Ath
WRAP UP
Look around your bakery and identify areas where
you may be missing out on lucrative opportunities to
create excitement. Are you rotating fl avors from season
to season? Does your bakery do enough to spotlight
craveable options? Think of these questions and solutions
from Dawn, as you plot your merchandising strategies
for August and September. To learn more about insights
presented in this Dawn White Paper, call your Dawn sales
professional today or call 1-800-248-1144, and we will
put you in touch with a Dawn sales professional. For more
information, visit Dawn online at dawnfoods.com.
8 March 2011
Dessert Bars
Brownies remain a favorite of shoppers
who seek out more craveable treats.
• Dollars per store per week: $140
• Dollar % change vs. year ago: -0.4%
• Volume % change vs. year ago: -0.1%
Perishables Group data for 52 weeks ending Dec. 25, 2010
Benchmarking: Brownies/
Merchandising ideas and fi ndings included
in this Dawn White Paper are supported by
Perishables Group FreshFacts data powered
by Nielsen. The point-of-sale syndicated data
set includes U.S. food stores with more than
$2 million in annual sales for 52 weeks ending
Dec. 25, 2010. For benchmarking purposes,
total year 2010 data are included for each
category: cakes, cookies, donuts, muffi ns,
and brownies.
FAST FACT
In one chain where Dawn converted
from store-made to
ready-to-sell brownies, sales
grew by 196%.
under the age
of 25 are major
purchasers of
brownies.
Shoppers

inStorebuyer - March 2011

Table of Contents for the Digital Edition of inStorebuyer - March 2011

inStorebuyer - March 2011
Editor's note - Where Innovation Starts
IDDBA Reveals Star Speakers for 2011 Show
MaMa Rosa’s Introduces Pizza Grillers
DCI Cheese Enters Merger Agreement with Saputo
Caravan Names Director, Food Ingredient Sales
RBA to Relocate Headquarters
Expert Baker Joins New French Bakery Team
Blommer Chocolate Receives Record Cocoa Shipment
U.S. Bakers Win SIGEP Bread Cup in Italy
A TASTE OF ITALY
What Uncle Giuseppe’s Shoppers Say
Legislation Focuses on Food Safety
ALERT TECHNOLOGY
INVESTING IN FOOD SAFETY
A Guide to Graduation Cake Licensing
Another Decorative Idea
Your Options
Related Definitions
Cakes Rise Above Challenges
Deli Sandwiches Bring Variety to the Table
Get Into Whole Grains
Label Reading 101
Other Healthy Tips
Whole-Grain Ingredients
Dine In and Drive Thru Dinners
San Francisco Natural
A True Neighborhood Grocer
Supporting the Local Community
Specialty Gourmet Goes MAINSTREAM
Product Trends
SOFT AND FRESH
Soft & Fresh Cheese Varieties
Ad Index
Feeling Left Out
White Paper
Valuable Lessons
Back to School Promotions
Special Report - Cakes
Special Report - Cookies
Special Report - Donuts
Special Report - Muffins
Special Report - Brownies
Special Report - Wrap up
inStorebuyer - March 2011 - inStorebuyer - March 2011
inStorebuyer - March 2011 - 2
inStorebuyer - March 2011 - Editor's note - Where Innovation Starts
inStorebuyer - March 2011 - 4
inStorebuyer - March 2011 - 5
inStorebuyer - March 2011 - 6
inStorebuyer - March 2011 - 7
inStorebuyer - March 2011 - 8
inStorebuyer - March 2011 - 9
inStorebuyer - March 2011 - IDDBA Reveals Star Speakers for 2011 Show
inStorebuyer - March 2011 - 11
inStorebuyer - March 2011 - DCI Cheese Enters Merger Agreement with Saputo
inStorebuyer - March 2011 - 13
inStorebuyer - March 2011 - RBA to Relocate Headquarters
inStorebuyer - March 2011 - 15
inStorebuyer - March 2011 - Blommer Chocolate Receives Record Cocoa Shipment
inStorebuyer - March 2011 - U.S. Bakers Win SIGEP Bread Cup in Italy
inStorebuyer - March 2011 - A TASTE OF ITALY
inStorebuyer - March 2011 - White Paper
inStorebuyer - March 2011 - Valuable Lessons
inStorebuyer - March 2011 - Back to School Promotions
inStorebuyer - March 2011 - Special Report - Cakes
inStorebuyer - March 2011 - Special Report - Cookies
inStorebuyer - March 2011 - Special Report - Donuts
inStorebuyer - March 2011 - Special Report - Muffins
inStorebuyer - March 2011 - Special Report - Wrap up
inStorebuyer - March 2011 - What Uncle Giuseppe’s Shoppers Say
inStorebuyer - March 2011 - ALERT TECHNOLOGY
inStorebuyer - March 2011 - INVESTING IN FOOD SAFETY
inStorebuyer - March 2011 - Another Decorative Idea
inStorebuyer - March 2011 - 23
inStorebuyer - March 2011 - Your Options
inStorebuyer - March 2011 - Related Definitions
inStorebuyer - March 2011 - Cakes Rise Above Challenges
inStorebuyer - March 2011 - 27
inStorebuyer - March 2011 - Deli Sandwiches Bring Variety to the Table
inStorebuyer - March 2011 - 29
inStorebuyer - March 2011 - Label Reading 101
inStorebuyer - March 2011 - Whole-Grain Ingredients
inStorebuyer - March 2011 - Dine In and Drive Thru Dinners
inStorebuyer - March 2011 - 33
inStorebuyer - March 2011 - 34
inStorebuyer - March 2011 - 35
inStorebuyer - March 2011 - 36
inStorebuyer - March 2011 - 37
inStorebuyer - March 2011 - 38
inStorebuyer - March 2011 - San Francisco Natural
inStorebuyer - March 2011 - A True Neighborhood Grocer
inStorebuyer - March 2011 - 41
inStorebuyer - March 2011 - Supporting the Local Community
inStorebuyer - March 2011 - 43
inStorebuyer - March 2011 - 44
inStorebuyer - March 2011 - Specialty Gourmet Goes MAINSTREAM
inStorebuyer - March 2011 - 46
inStorebuyer - March 2011 - 47
inStorebuyer - March 2011 - 48
inStorebuyer - March 2011 - Product Trends
inStorebuyer - March 2011 - 50
inStorebuyer - March 2011 - 51
inStorebuyer - March 2011 - 52
inStorebuyer - March 2011 - SOFT AND FRESH
inStorebuyer - March 2011 - Soft & Fresh Cheese Varieties
inStorebuyer - March 2011 - 55
inStorebuyer - March 2011 - 56
inStorebuyer - March 2011 - Ad Index
inStorebuyer - March 2011 - Feeling Left Out
inStorebuyer - March 2011 - 59
inStorebuyer - March 2011 - 60
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