inStorebuyer - May 2011 - 3

editor’snote
MAY 11 | VOL 7 | ISSUE 4
INSIGHT FOR BUSINESS ON THE RISE

EDITORIAL STAFF
John Unrein | Editor Joanie Spencer | Managing Editor Anna Comstock | Online Editor Cayce Richardson | Senior Designer

SALES STAFF
Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative

PUBLISHING STAFF
Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Jen Morris Promotions Manager

A Closer Look
As many of us prepare for this year’s big event, Dairy-Deli-Bake 2011 on June 5-7 in Anaheim, CA, the timing is right to reflect on where missing opportunities may exist in the bakery and deli business. A new report from Perishables Group, for example, sheds valuable light on several important factors to watch within the instore bakery. Perishables Group’s new Bakery Department Drivers report, which integrates point-of-sale supermarket data, consumer demographic profiles, shopper loyalty card data and secondary research, reveals that fresh department sales, including produce, deli, bakery, seafood and meat, comprised a growing percentage of total store sales in recent years; yet the instore bakery’s share of fresh sales was flat at 8 percent last year, despite rising dollar and volume sales.  The report also attributes a portion of instore bakery’s 1.6 percent dollar growth to bakeries carrying more gourmet products with higher price tags.  “Gourmet products enhance the image of instore bakeries and fuel impulse purchases,” says Jonna Parker, director of account services, “but they don’t necessarily appeal to everybody on an everyday basis.” The occasion or impulse-driven purchase pattern is supported by the fact that the average household purchases from the instore bakery 12 times per year, and just 12 percent of baskets contain more than one bakery item. These statistics are lower than any other fresh department, except seafood. “The greatest opportunity for instore bakeries to grow sales is to adjust strategies so they appeal to a broader base of consumers, and recognize that those core consumers vary by category,” Parker says. Wise words to consider, indeed. John Unrein junrein@sosland.com

INSTORE BUYER (ISSN 1554-348x) Volume 7, issue 4 is published 9 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Bleuchip International, P Box 25542, London, ON, .O. N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc.

SUBSCRIBER Services
ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000.

A FFILIATED P UBLICATIONS
4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com

®

| inStorebuyer | May 2011 | 3 |



inStorebuyer - May 2011

Table of Contents for the Digital Edition of inStorebuyer - May 2011

inStorebuyer - May 2011
editor’s note - A Closer Look
New Flavor Innovation — Today and Tomorrow
front line news - Cake Boss Joins Get Back to Scratch
front line news - Caravan Launches New Website
front line news - APC/Crisco National Pie Championships
front line news - CSM Bakery Products Debuts TranSmart Cakes
front line news - National Honey Board Offers Bakery Formulas
front line news - Lofthouse Offers Cars Cookies
front line news - All Things Baking Set for Oct. 2-4
front line news - Contest Entries Sought for America’s Best Raisin Bread
front line news - New Graduates Bring Master Ranks to 51
front line news - Dawn/Switz Venture Opens Frozen Donut Plant
front line news - Sandwich Pro Spotlight Contest
front line news - ROMA Serve & Store Pizza Box
TIPS N MORE - Introduction of Trends
TIPS N MORE - The Evolution of Trends
TIPS N MORE - Superfruits
TIPS N MORE - Comfort Foods
TIPS N MORE - TREND EVOLUTION
food safety - Takeout Packaging
foodservice retail - I Feel Like [Fried] Chicken Tonight
foodservice retail - Outside-the-Box Uses
foodservice retail - Healthier Options
foodservice retail - Bastes, Marinades and Spices
baking&decorating - Hy-Vee Cake Designers Rise to the Challenge
baking&decorating - IDDBA Cake Challenge
baking&decorating - PROM CAKES: The Next Big Thing in Occasion Cakes
baking&decorating - Message Cookies
baking&decorating - Make Everyday a Holiday
bakery development - Cookie Varieties Create Opportunity
deli development - Deli Prepared Food Sales Show Growth
Grand Central Food Station WEGMANS
The Perishables Consumer
Bakery Spotlight
Deli Spotlight
Specialty Cheese Spotlight
Prepared Foods Spotlight
Fresh Produce Spotlight
health&nutrition - Staff Dietitians
health&nutrition - Advertising the Services
health&nutrition - Top Five Tips to Smarter Supermarket shopping
health&nutrition - Smoothies: Nutritious + Delicious
product trends
cheese corner - Pairing Primer
cheese corner - How to Serve a Cheese Tray
cheese corner - Beverage Pairings
cheesespotlight - Spotlight on Swiss
product showcase
inStorebuyer - May 2011 - CSM - 1
inStorebuyer - May 2011 - CSM - 2
inStorebuyer - May 2011 - inStorebuyer - May 2011
inStorebuyer - May 2011 - 2
inStorebuyer - May 2011 - editor’s note - A Closer Look
inStorebuyer - May 2011 - 4
inStorebuyer - May 2011 - 5
inStorebuyer - May 2011 - 6
inStorebuyer - May 2011 - New Flavor Innovation — Today and Tomorrow
inStorebuyer - May 2011 - 8
inStorebuyer - May 2011 - 9
inStorebuyer - May 2011 - front line news - Caravan Launches New Website
inStorebuyer - May 2011 - 11
inStorebuyer - May 2011 - front line news - APC/Crisco National Pie Championships
inStorebuyer - May 2011 - 13
inStorebuyer - May 2011 - front line news - CSM Bakery Products Debuts TranSmart Cakes
inStorebuyer - May 2011 - front line news - National Honey Board Offers Bakery Formulas
inStorebuyer - May 2011 - front line news - All Things Baking Set for Oct. 2-4
inStorebuyer - May 2011 - front line news - Contest Entries Sought for America’s Best Raisin Bread
inStorebuyer - May 2011 - front line news - New Graduates Bring Master Ranks to 51
inStorebuyer - May 2011 - front line news - Dawn/Switz Venture Opens Frozen Donut Plant
inStorebuyer - May 2011 - front line news - ROMA Serve & Store Pizza Box
inStorebuyer - May 2011 - 21
inStorebuyer - May 2011 - TIPS N MORE - The Evolution of Trends
inStorebuyer - May 2011 - TIPS N MORE - Comfort Foods
inStorebuyer - May 2011 - D - 24
inStorebuyer - May 2011 - D - 25
inStorebuyer - May 2011 - 24
inStorebuyer - May 2011 - TIPS N MORE - TREND EVOLUTION
inStorebuyer - May 2011 - food safety - Takeout Packaging
inStorebuyer - May 2011 - 27
inStorebuyer - May 2011 - 28
inStorebuyer - May 2011 - 29
inStorebuyer - May 2011 - foodservice retail - Outside-the-Box Uses
inStorebuyer - May 2011 - 31
inStorebuyer - May 2011 - foodservice retail - Bastes, Marinades and Spices
inStorebuyer - May 2011 - 33
inStorebuyer - May 2011 - baking&decorating - Hy-Vee Cake Designers Rise to the Challenge
inStorebuyer - May 2011 - 35
inStorebuyer - May 2011 - baking&decorating - IDDBA Cake Challenge
inStorebuyer - May 2011 - 37
inStorebuyer - May 2011 - baking&decorating - PROM CAKES: The Next Big Thing in Occasion Cakes
inStorebuyer - May 2011 - 39
inStorebuyer - May 2011 - 40
inStorebuyer - May 2011 - 41
inStorebuyer - May 2011 - baking&decorating - Make Everyday a Holiday
inStorebuyer - May 2011 - 43
inStorebuyer - May 2011 - bakery development - Cookie Varieties Create Opportunity
inStorebuyer - May 2011 - 45
inStorebuyer - May 2011 - 46
inStorebuyer - May 2011 - 47
inStorebuyer - May 2011 - deli development - Deli Prepared Food Sales Show Growth
inStorebuyer - May 2011 - 49
inStorebuyer - May 2011 - 50
inStorebuyer - May 2011 - 51
inStorebuyer - May 2011 - Grand Central Food Station WEGMANS
inStorebuyer - May 2011 - 53
inStorebuyer - May 2011 - 54
inStorebuyer - May 2011 - 55
inStorebuyer - May 2011 - 56
inStorebuyer - May 2011 - 57
inStorebuyer - May 2011 - 58
inStorebuyer - May 2011 - 59
inStorebuyer - May 2011 - 60
inStorebuyer - May 2011 - The Perishables Consumer
inStorebuyer - May 2011 - 62
inStorebuyer - May 2011 - Bakery Spotlight
inStorebuyer - May 2011 - 64
inStorebuyer - May 2011 - 65
inStorebuyer - May 2011 - 66
inStorebuyer - May 2011 - 67
inStorebuyer - May 2011 - 68
inStorebuyer - May 2011 - Deli Spotlight
inStorebuyer - May 2011 - 70
inStorebuyer - May 2011 - 71
inStorebuyer - May 2011 - 72
inStorebuyer - May 2011 - 73
inStorebuyer - May 2011 - 74
inStorebuyer - May 2011 - Specialty Cheese Spotlight
inStorebuyer - May 2011 - 76
inStorebuyer - May 2011 - 77
inStorebuyer - May 2011 - 78
inStorebuyer - May 2011 - 79
inStorebuyer - May 2011 - 80
inStorebuyer - May 2011 - Prepared Foods Spotlight
inStorebuyer - May 2011 - 82
inStorebuyer - May 2011 - 83
inStorebuyer - May 2011 - 84
inStorebuyer - May 2011 - 85
inStorebuyer - May 2011 - 86
inStorebuyer - May 2011 - Fresh Produce Spotlight
inStorebuyer - May 2011 - 88
inStorebuyer - May 2011 - 89
inStorebuyer - May 2011 - 90
inStorebuyer - May 2011 - health&nutrition - Staff Dietitians
inStorebuyer - May 2011 - health&nutrition - Top Five Tips to Smarter Supermarket shopping
inStorebuyer - May 2011 - health&nutrition - Advertising the Services
inStorebuyer - May 2011 - health&nutrition - Smoothies: Nutritious + Delicious
inStorebuyer - May 2011 - 95
inStorebuyer - May 2011 - product trends
inStorebuyer - May 2011 - 97
inStorebuyer - May 2011 - 98
inStorebuyer - May 2011 - 99
inStorebuyer - May 2011 - cheese corner - How to Serve a Cheese Tray
inStorebuyer - May 2011 - cheese corner - Beverage Pairings
inStorebuyer - May 2011 - cheesespotlight - Spotlight on Swiss
inStorebuyer - May 2011 - product showcase
inStorebuyer - May 2011 - 104
inStorebuyer - May 2011 - 105
inStorebuyer - May 2011 - 106
inStorebuyer - May 2011 - 107
inStorebuyer - May 2011 - 108
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com