inStorebuyer - July 2011 - 30

2011 Merchandising Toolkit
by InStore Buyer Staff It’s that time of year when you’re taking stock of what’s working in your instore operations and gearing up for the Fourth Quarter rush. In an effort to help you increase traffic—and sales—at this end of the store, InStore Buyer offers an entire toolkit packed full of tips, trends and techniques in the bakery, deli, equipment and cheese arenas.
Find out what options you have to give customers to allow them to be loyal—and healthy—customers.

Fo on th r more insto e biggest seen re trend s at help instores res chec IDDBA, give traditional onal k out foodservice opp.18 erators a run for un
their money. Catch y. up on some of the latest e trends in deli and prepared foods, and get tips on how you can help your customers create meals that will get their families around the dinner table.

Flavor
Consumers are more educated than ever, and educated consumers can mean choosey ones. In this Toolkit, you can find new ways to cater to sophisticated palates, whether it’s through new cheeses or cupcake flavor profiles. Cheesemakers are going seasonal, and cupcakes are taking on breakfast. These are just a few of the ways that new and innovative flavor profiles can add zest to what would otherwise be seen as everyday offerings.

Choice
It’s no secret that Americans are making healthier food choices than ever before. They’re straying from the processed foods and migrating toward fresh, wholesome snacks and treats. It’s going to take more than the enticing smell of freshly baked bread or chocolate chip cookies to get them across the threshold of certain areas of the store, such as the bakery.

Convenience
As the competition between instores and restaurants continues to heat up, convenience is a key factor that isn’t going to wane anytime soon. From convenient meal deals to the latest innovations in to-go packaging, take a look at what’s hot when it comes to keeping hot foods hot and cold foods cold.

Competition
Americans are still feeling the economic crunch, which continues to

| 30 | inStorebuyer | July 2011 |



inStorebuyer - July 2011

Table of Contents for the Digital Edition of inStorebuyer - July 2011

BACON PACKAGING BREAKTHROUGH - Strengths Training
contents
front line news - Dawn Receives 3 Top Honors from Mrs. Fields
front line news - Boost Breakfast with Pillsbury Crescent Scrambles
front line news - Schnuck’s Jodi Schweiss Wins IDDBA Challenge
front line news - Caravan Names Business Development Manager
front line news - Hobart Supports “Lend a Hand” Charity
front line news - Barry Callebaut Launches Stevia-based Chocolate
front line news - Ready Pac Hires Executive Research Chef
front line news - Cake Shoppers Help the 911 Fund
front line news - Gonnella Offers AIB Baking Scholarship
Busy Bakery
EMPOWERING Startegies
consumer insight - QA with CSM Bakery Products
2011 Merchandising Tool kit
BAKERY
Deli
EQUIPMENT
CHEESE
Bakery Showcase
bakery products
Deli Showcase
deli products
Equipment & Packaging Showcase
equipment products
packaging products
product showcase
market place network
ad index
secret shopper
inStorebuyer - July 2011 - 1
inStorebuyer - July 2011 - 2
inStorebuyer - July 2011 - BACON PACKAGING BREAKTHROUGH - Strengths Training
inStorebuyer - July 2011 - 4
inStorebuyer - July 2011 - contents
inStorebuyer - July 2011 - 6
inStorebuyer - July 2011 - 7
inStorebuyer - July 2011 - front line news - Boost Breakfast with Pillsbury Crescent Scrambles
inStorebuyer - July 2011 - 9
inStorebuyer - July 2011 - front line news - Caravan Names Business Development Manager
inStorebuyer - July 2011 - 11
inStorebuyer - July 2011 - front line news - Hobart Supports “Lend a Hand” Charity
inStorebuyer - July 2011 - front line news - Barry Callebaut Launches Stevia-based Chocolate
inStorebuyer - July 2011 - front line news - Cake Shoppers Help the 911 Fund
inStorebuyer - July 2011 - front line news - Gonnella Offers AIB Baking Scholarship
inStorebuyer - July 2011 - Busy Bakery
inStorebuyer - July 2011 - 17
inStorebuyer - July 2011 - bb - 1
inStorebuyer - July 2011 - bb - 2
inStorebuyer - July 2011 - EMPOWERING Startegies
inStorebuyer - July 2011 - 19
inStorebuyer - July 2011 - 20
inStorebuyer - July 2011 - 21
inStorebuyer - July 2011 - 22
inStorebuyer - July 2011 - 23
inStorebuyer - July 2011 - 24
inStorebuyer - July 2011 - 25
inStorebuyer - July 2011 - consumer insight - QA with CSM Bakery Products
inStorebuyer - July 2011 - 27
inStorebuyer - July 2011 - 28
inStorebuyer - July 2011 - 29
inStorebuyer - July 2011 - 2011 Merchandising Tool kit
inStorebuyer - July 2011 - 31
inStorebuyer - July 2011 - BAKERY
inStorebuyer - July 2011 - 33
inStorebuyer - July 2011 - 34
inStorebuyer - July 2011 - 35
inStorebuyer - July 2011 - Deli
inStorebuyer - July 2011 - 37
inStorebuyer - July 2011 - 38
inStorebuyer - July 2011 - 39
inStorebuyer - July 2011 - EQUIPMENT
inStorebuyer - July 2011 - 41
inStorebuyer - July 2011 - 42
inStorebuyer - July 2011 - 43
inStorebuyer - July 2011 - CHEESE
inStorebuyer - July 2011 - 45
inStorebuyer - July 2011 - 46
inStorebuyer - July 2011 - 47
inStorebuyer - July 2011 - Bakery Showcase
inStorebuyer - July 2011 - bakery products
inStorebuyer - July 2011 - 50
inStorebuyer - July 2011 - 51
inStorebuyer - July 2011 - 52
inStorebuyer - July 2011 - Deli Showcase
inStorebuyer - July 2011 - deli products
inStorebuyer - July 2011 - 55
inStorebuyer - July 2011 - 56
inStorebuyer - July 2011 - 57
inStorebuyer - July 2011 - Equipment & Packaging Showcase
inStorebuyer - July 2011 - equipment products
inStorebuyer - July 2011 - 60
inStorebuyer - July 2011 - 61
inStorebuyer - July 2011 - packaging products
inStorebuyer - July 2011 - 63
inStorebuyer - July 2011 - product showcase
inStorebuyer - July 2011 - ad index
inStorebuyer - July 2011 - secret shopper
inStorebuyer - July 2011 - 67
inStorebuyer - July 2011 - 68
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