inStorebuyer - August 2011 - 12

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HEADLINES IN BAKERY & DELI & RETAIL

Caravan Announces Staff Changes
Bethany Rose has been named Communications Manager for Caravan Ingredients. Rose joined Caravan Ingredients in 2008 where she has worked in the Creative Services group as both assistant and coordinator. In her new position, she will be responsible for working across channels and cross-functionally to enhance both internal and external marketing communications through the management of Caravan Ingredients’ print and digital media strategy and relationships, advertising development, public relations and management of the company’s website. Abby Ceule, Marketing Manager, said, “Bethany will bring a tremendous amount of talent to this newly created role and she will be a critical part of our communications strategy. In her time with us, Bethany has been an integral part of the evolution of our media planning and design. Her strong creative talents, strategic thinking, and project management skills will aid in bringing clarity to our media and communications vision. We are excited to have her in this new role.” In other company news, Brent Miller has been named Product Management Director for Caravan Ingredients. In this newly created role, Miller will be responsible for identifying and managing product platforms to drive growth opportunities within Caravan Ingredients’ product portfolio. He will work to create vision and develop growth strategies for the company’s product and category platforms. The new Product Management Team will serve in a project leadership role for projects that go through the innovation process and serve as a commercial assessment filter for customer driven new product development. Miller joined Caravan Ingredients in 2010 and served as a Business Development Manager within the marketing department. Previously, he worked for Hostess where he was Vice President, Alternative Distribution Channels. Brent has an extensive background in sales, marketing, merchandising and finance related to the distribution and development of warehouse driven businesses, including co-packing scenarios for baked goods. Mary Bentley, Vice President of Marketing and Business Development for Caravan Ingredients said “Brent has proven himself to be a strong contributor to Caravan Ingredients through his leadership of InnoVantage projects, with the most recent launch of Invisible Goodness. His collaborative skills, strong business acumen and past sales and new product development experience will serve him well in this new position.”

Cargill Introduces New Griddle Bakes
Cargill launched Griddle Bakes cakes, an innovative and new breakfast and snack food, at the School Nutrition Association 2011 Conference in Nashville beginning July 11. Made by Cargill Kitchen Solutions under the Sunny Fresh brand of premium breakfast products, Griddle Bakes pre-cooked quick bread breakfast or snack cakes have excellent nutritional value, delivering 6 grams of protein, a full serving of whole grain and zero trans-fats while using no preservatives. Flavored with a combination of vanilla, cinnamon and caramel, frozen Griddle Bakes products can be served warm, or at room temperature. They are individually wrapped and can be warmed in their wrapper in oven or microwave to serve the varying needs of customers. Griddle Bakes cakes were designed for the unique challenges of today’s school nutrition marketplace. High in protein when compared to pancakes and other similar items, they are a nutritious part of a balanced diet and address concerns relating to salt, fat and sugar intake. “Griddle Bakes products not only meets the nutritional standards for the national school menu initiatives, but they also offer a unique and light taste that I know will make them a popular breakfast or snack food,” said Mary Thompson, president, Cargill Kitchen Solutions.

| 12 | inStorebuyer | August 2011 |

inStorebuyer - August 2011

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