inStorebuyer - August 2011 - 24
bakerydevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT
Muffin Sales Hold Steady
Muffin sales held steady in the past year, but shifts occurred within the category as mini muffins and gourmet/jumbo muffins lost sales to regular muffins and tops/crowns. Nationally, muffin dollar sales accounted for an average of 4.3% of bakery department dollar sales per week per store during the 52 weeks ending May 28, 2011, unchanged from the previous year. Over the last five years, muffin sales grew 3.4% year-on-year. Across the U.S., sales were fairly consistent throughout the year at $437 per week per store, an increase of 2.8% from $425 the previous year. The top week for muffin sales occurred the third week of September with $485 per week per store, and was driven primarily by regular and gourmet/ jumbo muffin promotions at select large retailers. Muffin category sales dips occurred the weeks after Thanksgiving ($375), Christmas ($335) and Easter ($385). The East region had the greatest muffin dollar sales, more than double the national per-store average, with $972 per week. They also had the highest contribution to bakery department sales with 6.9%. While all the other regions’ contributions remained unchanged compared to the previous year, the West region declined 0.1 percentage point in muffin contribution to bakery sales. When focusing on muffin sales growth, all regions increased between 1.1% in the West to 3.1% in the South. Muffin dollar growth outpaced that of the entire bakery department in all regions except the West region, which lagged behind the department by 1.1 percentage points. Nationally, regular muffins led the category in sales with 52.7% dollar share of the category, followed by gourmet/jumbo muffins at 32.4%, mini muffins at 13.8% and muffin tops/crowns at 1.2%. Regular muffins and muffin tops/crowns were the only types to increase dollar share compared to last year, primarily at the
Figure 1
Muffins Average Weekly Sales Dollars Per Store by Region
$953 $972
$388
$399 $262 $270
$342
$346
$425
$437
Central Region
East Region
South Region
West Region 52 Weeks Ending 5/28/11
Total U.S.
52 Weeks Ending 5/29/10
| 24 | inStorebuyer | August 2011 |
inStorebuyer - August 2011
Table of Contents for the Digital Edition of inStorebuyer - August 2011
inStorebuyer - August 2011
editor's note - Portion Control
contents
front line news - All Things Baking Educational Program
front line news - SandwichPro.com Addresses Key Trends
front line news - Dancing Deer Unveils 100% Whole Grain Line
front line news - Caravan Announces Staff Changes
front line news - Cargill Introduces New Griddle Bakes
front line news - Reser's to Acquire Vaughan Foods
front line news - AB Mauri Fleischmann's To Increase Prices
front line news - Wenner Bread Completes Recapitalization
food service retail - HOT TIMES FOR THAI
baking & decorating - Fall is the New June
bakery development - Muffin Sales Hold Steady
deli development - Prepared Chicken Caters to Convenience
equipment & technology - FRIED IS BACK
Specialty Grocer Gains
CAUSE MARKETING
health & nutrition - Kids Eating Well
cheese corner - License to Import
product trends
product showcase
ad index
secret shopper - Trader Joe's
inStorebuyer - August 2011 - inStorebuyer - August 2011
inStorebuyer - August 2011 - 2
inStorebuyer - August 2011 - editor's note - Portion Control
inStorebuyer - August 2011 - contents
inStorebuyer - August 2011 - 5
inStorebuyer - August 2011 - 6
inStorebuyer - August 2011 - 7
inStorebuyer - August 2011 - D - 1
inStorebuyer - August 2011 - D - 2
inStorebuyer - August 2011 - front line news - All Things Baking Educational Program
inStorebuyer - August 2011 - 9
inStorebuyer - August 2011 - front line news - Dancing Deer Unveils 100% Whole Grain Line
inStorebuyer - August 2011 - 11
inStorebuyer - August 2011 - front line news - Cargill Introduces New Griddle Bakes
inStorebuyer - August 2011 - 13
inStorebuyer - August 2011 - front line news - AB Mauri Fleischmann's To Increase Prices
inStorebuyer - August 2011 - front line news - Wenner Bread Completes Recapitalization
inStorebuyer - August 2011 - food service retail - HOT TIMES FOR THAI
inStorebuyer - August 2011 - 17
inStorebuyer - August 2011 - baking & decorating - Fall is the New June
inStorebuyer - August 2011 - 19
inStorebuyer - August 2011 - 20
inStorebuyer - August 2011 - 21
inStorebuyer - August 2011 - 22
inStorebuyer - August 2011 - 23
inStorebuyer - August 2011 - bakery development - Muffin Sales Hold Steady
inStorebuyer - August 2011 - 25
inStorebuyer - August 2011 - 26
inStorebuyer - August 2011 - 27
inStorebuyer - August 2011 - deli development - Prepared Chicken Caters to Convenience
inStorebuyer - August 2011 - 29
inStorebuyer - August 2011 - 30
inStorebuyer - August 2011 - 31
inStorebuyer - August 2011 - equipment & technology - FRIED IS BACK
inStorebuyer - August 2011 - 33
inStorebuyer - August 2011 - Specialty Grocer Gains
inStorebuyer - August 2011 - 35
inStorebuyer - August 2011 - 36
inStorebuyer - August 2011 - 37
inStorebuyer - August 2011 - 38
inStorebuyer - August 2011 - 39
inStorebuyer - August 2011 - CAUSE MARKETING
inStorebuyer - August 2011 - 41
inStorebuyer - August 2011 - 42
inStorebuyer - August 2011 - 43
inStorebuyer - August 2011 - health & nutrition - Kids Eating Well
inStorebuyer - August 2011 - 45
inStorebuyer - August 2011 - cheese corner - License to Import
inStorebuyer - August 2011 - 47
inStorebuyer - August 2011 - product trends
inStorebuyer - August 2011 - 49
inStorebuyer - August 2011 - 50
inStorebuyer - August 2011 - 51
inStorebuyer - August 2011 - product showcase
inStorebuyer - August 2011 - ad index
inStorebuyer - August 2011 - secret shopper - Trader Joe's
inStorebuyer - August 2011 - 55
inStorebuyer - August 2011 - 56
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