inStorebuyer - September 2011 - 18
baking&decorating
TRENDS IN BAKING & FINISHING
The Whole Truth About
Whole Grains
Quite often we forget where our food comes from. And even if we do contemplate the origins of the ingredients that go into making things like a granola bar, a cheese omelet or a bottle of beer, we mostly neglect to realize that these individual ingredients were, for the most part, not put on the earth to be consumed by us. Ta k e t h e wheat kernel for instance. It is the perfect container for the material necessary to initiate the next generation of a wheat plant. The outer bran layer is tough and fibrous providing protection. The endosperm is mostly starch, a storage state for the energy that will be needed by the future, developing plant. And the germ which, under the proper conditions, will develop into a seedling and become a wheat plant. We also now know that most ingredients, left in their ‘whole’ state,
Don’t let your customers forget where their food comes from.
or containing all the elements of their whole state are, quite often, best for us. With this article, we take a look at whole grains: what they are, how they are milled and the optimal manner in which to bake with them. Let’s begin by taking a quick look at the wheat kernel itself. The wheat kernel is the seed of the wheat plant, and, given the opportunity, will grow into another wheat plant. But, it is also a staple food source. Today’s wheat varieties are annual “grasses” and are direct descendants of the early grain-
like grasses that were first cultivated in the area we now refer to as the Middle East (Iran, Iraq, Syria, etc). It was these early attempts at cultivation that led quickly to the abandonment of the nomadic, hunter-gatherer lifestyle and the development of much of what we now call civilization. If the wheat kernel is left intact on the plant and allowed to dry, it will eventually fall to the ground where it will remain. At some point rain will fall and the kernel will absorb this moisture, which will initiate the
| 18 | inStorebuyer | September 2011 |
inStorebuyer - September 2011
Table of Contents for the Digital Edition of inStorebuyer - September 2011
inStorebuyer - September 2011
editor’s note - FDA is on Wrong Track
contents
front line news - Meijer Opens “Marketplace” in Chicago
front line news - Walgreens Launches Nice! Brand
front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
front line news - Stater Bros. Opens “Blue Ribbon” Store
front line news - Food Lion Converts Bloom Stores
front line news - Whole Foods Starts Whole Kids Foundation
front line news - Find. Order. Share. The Perfect Cake
foodservice retail - Deli Tray Options
baking&decorating - The Whole Truth About Whole Grains
CSM - INSTORE INSIGHT: CAKES
CSM - Season’s Greetings
CSM - Score Big with Holiday Cakes
CSM - Holiday Merchandising Ideas
CSM - Bakery Shopper Trends
CSM - Winter Wedding Wonderland
bakery development - Bread Options Rise
deli development - Deli Salad Appeal Holds Steady
The Community Food Circle
Hen House gets LOCAL
food safety - Packaging Goes GREEN
health&nutrition - Cater to Calorie Counters
cheese corner - Last of the Limburger
product trends
product showcase
ad index
secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - inStorebuyer - September 2011
inStorebuyer - September 2011 - 2
inStorebuyer - September 2011 - editor’s note - FDA is on Wrong Track
inStorebuyer - September 2011 - contents
inStorebuyer - September 2011 - 5
inStorebuyer - September 2011 - front line news - Walgreens Launches Nice! Brand
inStorebuyer - September 2011 - 7
inStorebuyer - September 2011 - front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
inStorebuyer - September 2011 - 9
inStorebuyer - September 2011 - front line news - Stater Bros. Opens “Blue Ribbon” Store
inStorebuyer - September 2011 - 11
inStorebuyer - September 2011 - front line news - Food Lion Converts Bloom Stores
inStorebuyer - September 2011 - 13
inStorebuyer - September 2011 - front line news - Whole Foods Starts Whole Kids Foundation
inStorebuyer - September 2011 - front line news - Find. Order. Share. The Perfect Cake
inStorebuyer - September 2011 - foodservice retail - Deli Tray Options
inStorebuyer - September 2011 - 17
inStorebuyer - September 2011 - baking&decorating - The Whole Truth About Whole Grains
inStorebuyer - September 2011 - CSM - INSTORE INSIGHT: CAKES
inStorebuyer - September 2011 - CSM - Season’s Greetings
inStorebuyer - September 2011 - CSM - Score Big with Holiday Cakes
inStorebuyer - September 2011 - CSM - 4
inStorebuyer - September 2011 - CSM - Holiday Merchandising Ideas
inStorebuyer - September 2011 - CSM - Bakery Shopper Trends
inStorebuyer - September 2011 - CSM - Winter Wedding Wonderland
inStorebuyer - September 2011 - CSM - 8
inStorebuyer - September 2011 - 19
inStorebuyer - September 2011 - 20
inStorebuyer - September 2011 - 21
inStorebuyer - September 2011 - 22
inStorebuyer - September 2011 - 23
inStorebuyer - September 2011 - 24
inStorebuyer - September 2011 - 25
inStorebuyer - September 2011 - bakery development - Bread Options Rise
inStorebuyer - September 2011 - 27
inStorebuyer - September 2011 - 28
inStorebuyer - September 2011 - 29
inStorebuyer - September 2011 - deli development - Deli Salad Appeal Holds Steady
inStorebuyer - September 2011 - 31
inStorebuyer - September 2011 - The Community Food Circle
inStorebuyer - September 2011 - 33
inStorebuyer - September 2011 - 34
inStorebuyer - September 2011 - 35
inStorebuyer - September 2011 - 36
inStorebuyer - September 2011 - 37
inStorebuyer - September 2011 - 38
inStorebuyer - September 2011 - Hen House gets LOCAL
inStorebuyer - September 2011 - 40
inStorebuyer - September 2011 - 41
inStorebuyer - September 2011 - 42
inStorebuyer - September 2011 - 43
inStorebuyer - September 2011 - food safety - Packaging Goes GREEN
inStorebuyer - September 2011 - health&nutrition - Cater to Calorie Counters
inStorebuyer - September 2011 - cheese corner - Last of the Limburger
inStorebuyer - September 2011 - 47
inStorebuyer - September 2011 - product trends
inStorebuyer - September 2011 - 49
inStorebuyer - September 2011 - 50
inStorebuyer - September 2011 - 51
inStorebuyer - September 2011 - product showcase
inStorebuyer - September 2011 - ad index
inStorebuyer - September 2011 - secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - 55
inStorebuyer - September 2011 - 56
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