inStorebuyer - October 2011 - (Page 24)

bakerydevelopment DATA ANALYSIS AND CATEGORY MANAGEMENT Yeast Donuts on the Rise Donut sales continued to grow in the past year. Yeast donuts not only grew the most, but also gained almost a full percentage point of dollar share within the category. Nationally, donut dollar sales accounted for an average of 7.4% of bakery department sales per week per store during the 52 weeks ending July 30, 2011, up 0.2 percentage points compared to the prior year. Over the past five years*, donut sales grew an average of 1.3% year-over-year. Across the U.S., sales were consistent throughout the year with $757 per week per store, an increase of 5.1% from $720 the prior year. The top week for donut sales occurred the week leading up to the Lenten season with $990 per week per store, as filled donut sales increased more than six times their average weekly sales. Paczkis, a traditional Fat Tuesday treat, drove this week’s trend. Donut category sales declines occurred the weeks following Thanksgiving ($675), Christmas ($624) and Easter ($697). Consumers in the Central region love their donuts, as they purchased the most donuts of any U.S. region, nearly double the per-store average of the next highest West region, with $1,324 per week. The Central region also increased donut category dollar sales 6.2%. Donuts in the Central region had the highest contribution to bakery department sales with 12%, 4.4 percentage points higher than the second-ranking South region. Focusing in on donut sales growth, all regions increased by a range of 3.1% in the West to 6.5% in the East. Donut dollar growth outpaced that of the entire bakery department in all regions. All regions’ category contributions to the bakery department increased compared to the prior year. The Central region grew contribution the most, up 0.4 percentage point, while the South grew 0.3 percentage point. The East increased donut contribution to bakery sales by 0.2 percentage Figure 1 Donuts Average Weekly Sales Dollars Per Store by Region $1,247 $1,324 $742 $610 $649 $584 $617 $765 $720 $757 Central Region East Region South Region West Region 52 Weeks Ending 7/30/11 Total U.S. 52 Weeks Ending 7/31/10 | 24 | inStorebuyer | October 2011 |

Table of Contents for the Digital Edition of inStorebuyer - October 2011

inStorebuyer - October 2011
editor’s note - How to Energize Your Instore
Contents
New Stop & Shop Features Deli Kiosks
Kroger Commits to Breast Cancer Awareness
Dawn Busy Bakery - Brownie Trends
Dawn Busy Bakery - Brownie Facts
BJ’s Wholesale Opens in Massachusetts
More Mediterranean on Menus
Stratas Foods names Daniels VP of R&D
Price Chopper Launches Shops4U
Dawn 360 - The Donut Opportunity
Sam’s Club Reinvents Brands
Sobeys to Supply Target Canada
Hy-Vee Helps Launch Healthiest State Initiative
FMI Joins Family Day Campaign
Hispanic Trends
Signature Sandwiches
Yeast Donuts on the Rise
Deli Meats Decrease Overall Contribution
Energize & Engage
Trading for Dollars
Meat Slicers Offer Innovative Opportunities
Shoppers Prioritize Portion Control
"Raw" Milk
Product Trends
Product Showcase
Ad Index
Secret Mission

inStorebuyer - October 2011

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