inStorebuyer - December 2011 - (Page 10)

foodserviceretail APPETIZING IDEAS FOR PREPARED FOODS GAINS by John Unrein As convenience stores continue offering busy consumers more options for meals and snacks, new research by Technomic finds consumers are taking advantage of the expanding foodservice options, many times at the expense of quick-service restaurants. Of consumers polled on their most recent convenience store foodservice purchase, 27 percent indicated that if they had not bought their meal from the convenience store in question, they would have purchased it from a fast-food restaurant. Interestingly, that number is nearly identical to those who said they would have ordered from another convenience store. “Convenience stores are increasingly falling into the same consideration set as fast-food restaurants,” says Technomic Director Tim Powell. “This really speaks to the enhanced foodservice offerings in convenience stores as well as evolving consumer behaviors. In our recent survey of more than 3,700 consumers who visit convenience stores, 82 percent said they purchase prepared foods from them at least once a month, while 52 percent do so at least once per week.” In order to help convenience store operators and others aligned with the foodservice industry stay informed about consumer perceptions and behaviors with regard to convenience store foodservice, Technomic has developed the Consumer C-Store Brand Metrics Shopper Insights Report, which delivers unique competitive intelligence from the perspective of the consumer. Other interesting findings include: More than one in four consumers (27 percent) said they purchased an afternoon snack during their most recent visit, while 19 percent purchased lunch. A significant number (23 percent) also indicated they only bought a beverage. Impulse buying plays a big role in convenience store foodservice purchases. Thirty-one percent of c-store foodservice consumers said | 10 | inStorebuyer | December 2011 | C-STORES SEE

Table of Contents for the Digital Edition of inStorebuyer - December 2011

inStorebuyer - December, 2011
Editor's note - The Road Ahead
Contents
Dobla’s Executive Pastry Chef Wins World Chocolate Masters
Ultimate Cake Decorating Competition Winners
Dawn Busy Bakery - Busy Bakery Video Contest
America’s Best Raisin Bread Contest
CSM Announces Leadership Change
Dawn Busy Bakery - Bakery Trends Overview
C-Stores Gains
The Road Ahead
European Vacation
Bakery of the Year - Schnucks
Deli of the Year - Publix
Local Makeovers
Walmart
Kroger
Costco
Safeway
Supervalu
Publix
Ahold
Delhaize
H-E-B
7-Eleven
Meijer
BJ's Wholesale
Whole Foods Market
Trader Joe's
A&P
Hy-Vee
Winn-Dixie
Wegmans
WinCo
Stater Bros
Price Chopper
Schnuck Markets
Brookshire's
United
Balls Food
Product Trends
Product Showcase
Ad Index
Donut Time

inStorebuyer - December 2011

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