BUSINESS
24 Overcoming the Daily Grind Instore coffee programs are perking up sales for the bakery/deli. Learn about strategies various supermarkets are following to generate profits. Better Than Ever The launch of the new Kings brand is a testament to the company’s relationship with its customers and its community. Sampling Success Cheese sampling events have the ability to increase sales, but consider your goals behind the sampling. Be realistic, and plan the event accordingly.
ON THE COVER
For centuries, coffee houses have generated a sense of community among those who frequent them. In increasing numbers today, supermarkets are leveraging the coffee bar as a valuable tool to boost profits and create a destination. (page 24)
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CATEGORY MANAGEMENT
16 Bakery Development Perishables Group reports on the latest trends in cakes. Deli Development Perishables Group reports on the latest trends in deli sandwiches.
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DEPARTMENTS
06 08 10 16 20 36 38 42 46 Frontline News Foodservice Retail Baking & Decorating Bakery Development Deli Development Food Safety Health & Nutrition Cheese Corner Product Trends
PLAN AHEAD
10 Cake Designs and License Agreements Providing cake designs themed according to school trademark helps market your products. But proceed with caution in order to avoid legal repercussions. Reaching Out to Runners As marathon season approaches, cater to athletes with products and services that will create loyalty among this demographic.
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contents
Table of Contents for the Digital Edition of inStorebuyer - March 2012