inStorebuyer - April 2012 - (Page 3)

editor’snote APR 12 | VOL 8 | ISSUE 3 INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Editor Joanie Spencer | Managing Editor Bob Sims | Staff Writer Timmy Trabon | Online Editor Cayce Richardson | Senior Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Taré Torres Promotions Manager The Fresh Factor For the fourth consecutive year, the National Grocers Association Consumer Panel Report showed a decline in the percentage of shoppers who rated low prices as being “very important” to their choice of a primary supermarket. The 2012 report, released in February, revealed 39% of consumers rated low prices as very important to this decision – down from 51% just three years ago. In another eye-opening finding, consumers in the survey reported that fresh foods (66.4%) are the primary driver of their supermarket trips, compared with shelf-stable foods (27.8%) and frozen foods (5.8%). When asked to name specific fresh foods that drive their trips, adults prioritized their preferences in the following order: produce (67.6%), meats (17.8%), dairy (4.8%), seafood (3.2%), deli (2.1%), poultry (1.5%), prepared foods (1.2%), cheeses (1.0%) and bakery (0.7%). Food shoppers certainly are being driven to the supermarket by the perimeter departments of the store. While it is disappointing to see bakery on the bottom of the list of fresh food drivers, this report should issue a challenge to the bakery department to become more relevant to everyday shoppers. It has long been known that less than 20% of supermarket shoppers on average visit the instore bakery. More needs to be done to attract those who are already in the store to shop the bakery department. Creative cross-merchandising displays throughout the perimeter of the store and a bolder statement of fresh baking done at store level (think artisan bread) are good starts. But other signs of moving away from store-level production – like a declining number of instore bakeries frying donuts at store level – are not positives for leveraging the allure of fresh baked goods. Consumers need more reasons to shop the bakery. They are already heading to the supermarket to stock up on fresh foods. It only makes sense for the industry to intensify efforts to build the bakery department into a destination. INSTORE BUYER (ISSN 1554-348x) Volume 8, issue 1 is published 10 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Pitney Bowes International, P Box .O. 25542, London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: John Unrein | inStorebuyer | April 2012 | 3 |

Table of Contents for the Digital Edition of inStorebuyer - April 2012

inStorebuyer - April 2012
The Fresh Factor
Front Line News
Dairy-Deli-Bake 2012 Preview
Food Service Retail
Baking & Decorating
Bakery Development
Deli Development
Ahead of the Digital Curve
Cornhusker Proud
Sprout Safety
Grains & Fibers - Health & Nutrition
Know Your Cheese - Cheese Corner
Product Trends
Product Trends
Product Showcase / Marketplace Network
Marketplace Network / Ad Index

inStorebuyer - April 2012