inStorebuyer - May 2012 - (Page 4)

CAKES AND DECORATING 34 Artsy Cake Writing Measured and balanced typography is an extremely tedious skill with any medium, let alone on cakes. There is an important advantage to providing cakes with writing that is balanced and well designed. Harris Teeter Puts the Icing on the Cake Looking to energize the cake category, supermarket operator Harris Teeter launched its new cake program in a much unexpected way in order to build excitement with store-level managers. 22 65 Garden of Opportunity A total of 155 Hy-Vee cake designers entered the 2012 Hy-Vee Cake Decorator Challenge. They competed in a series of regional contests that produced the “Elite 18,” who did battle at Jordan Creek Town Center in West Des Moines, IA. 73 ON THE COVER Foodies can be very selective when it comes to their grocery shopping. H-E-B knows this, and its Central Market stores are advertising and marketing accordingly. Photography by Randy Anderson (page 48) 36 INSTORE CHEFS Partnering With Celebrities Partnering with a celebrity chef offers many things to the supermarket. Great recipes, tasty dishes and professional consultation all come with the partnership of a celebrity chef, but the greatest advantage to these ventures is marketing. Staffing Chefs Makes Sense With instore foodservice continuing to gain ground on the restaurant business, supermarkets are hiring more chefs away from the stress and late hours of restaurants and into the supermarket kitchen. contents

Table of Contents for the Digital Edition of inStorebuyer - May 2012

inStorebuyer - May 2012
Editor's Note - The Foodie Generation
Table of Contents
Table of Contents
Frontline news - Dawn to Unveil Cake Boss-Inspired Cakes
Frontline news - Enter America’s Best Raisin Bread Contest
Frontline news - Food Lion Launches Brand Strategy
Frontline news - Finalists to Compete at IDDBA Challenge
Frontline news - BJ’s Rolls Out Farm to Club
Frontline news - Rice Creates Nutrition Column
Frontline news - WinCo Enters Arizona Market
Foodservice Retail - Cooking Schools
Foodservice Retail - Partnering With Celebrities
Foodservice Retail - The Breakfast Club
Baking & Decorating - Gourmet Cookie Diversity
Baking & Decorating - Artsy Cake Writing
Baking & Decorating - Harris Teeter Puts the Icing on the Cake
Bakery Development - Cookies Remain Strong
Deli Development - Deli Salads Provide Summer Growth
Hot Times for Foodies
From the Instore to the Aisle
Garden of Opportunity
Staffing Chefs Makes Sense
Food Safety - Safety Steps
Health & Nutrition - Spring Season Produce
Cheese Corner - Comfortable and Adventurous
Cheese Corner - Cheese on the Rise
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - May 2012

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