inStorebuyer - August 2012 - 28

What retailers need
Plastics remain popular for packaging in the bakery because product is visible. When switching to a more popular and recyclable cardboard package, remember to incorporate maximum visibility into your design. “If the product doesn’t stand out and all the customers see is a box, then it’s going to be difficult for us to merchandise those products,” Byington says. “When we design these boxes, the size of the window and the way we position the window is extremely important so that we don’t lose good visibility of our products to our customers.” Along with visibility of product comes fit. “The product size really needs to fit the package size,” Byington says. Products will not reach their sales potential if the packaging and product don’t properly fit. When a customer looks at a product inside packaging that is too large, not only does the package not provide clear visibility, but it also gives the impression of a lack of value. “It looks like you’re buying more package than you are product,” Byington says. The same applies to packaging that provides enough space for the product. Especially with glazes and icings, if the packaging is too tight, then a multitude of problems arise including smearing and damage. “Your presentation intention is no longer there and the quality diminishes because you have the wrong size package,” Byington says. “You’re going to sell less because customers are going to be disappointed.” When displaying on tables, the bakery must put out enough product to show their freshness and fullness. When you only have a few items out, you don’t look like you’re serious about the business, Byington says. This requires that packaging be stackable. Whether it is

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| 28 | inStorebuyer | Aiugust 2012 |

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inStorebuyer - August 2012

Table of Contents for the Digital Edition of inStorebuyer - August 2012

inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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