inStorebuyer - August 2012 - 3

editor’snote
AUG 12 | VOL 8 | ISSUE 7
INSIGHT FOR BUSINESS ON THE RISE

SALES STAFF
Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative

PUBLISHING STAFF
Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Taré Torres Promotions Manager

Packaging for Purpose
A chief takeaway from this summer’s International Dairy-Deli-Bakery Show is the rising importance of packaging and its key role for drawing in customers to make a bakery/deli purchase. Packaging and signage in the deli/bakery departments must be both convenient and informative, including freshness indicators, ingredient statements and nutritional messages. Never before are so many bakery/deli shoppers reading ingredient labels to see what’s in their food. Consumers are also buying more products that are good for the environment. So packaging needs to be ecofriendly, and ingredient labels need to be people friendly. And above all, the purpose of packaging must enhance the shoppers’ experiences, not deter it. The average shopper makes up their mind within seconds whether or not they are going to make a purchase. “Don’t make customers wait,” warns Jack Li, an IDDBA speaker and relevance strategist for Datassential. The positive news is that so many packaging manufacturers are coming out with innovative solutions to suit the changing needs of bakery/deli shoppers. The IDDBA show provided a successful stage for the latest in packaging ideas geared for today’s consumers. Our cover story this month examines the purpose behind the package, and what new trends loom on the horizon. It will be wise for bakery/ deli directors and managers to take a hard look at how packaging can have a positive influence on enhancing their store image and how that can translate directly into higher profits. John Unrein junrein@sosland.com

INSTORE BUYER (ISSN 1554-348x) Volume 8, issue 7 is published 10 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Pitney Bowes International, P Box .O. 25542, London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc.

SUBSCRIBER Services
ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is (816) 756-0494; advertising sales can be reached by fax at (816) 756-2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000.

A FFILIATED P UBLICATIONS
4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com

| inStorebuyer | August 2012 | 3 |

inStorebuyer - August 2012

Table of Contents for the Digital Edition of inStorebuyer - August 2012