inStorebuyer - October 2012 - (Page 10)

baking&decorating TRENDS IN BAKING & FINISHING Breakfast on the Run When you’re in a rush to get to the office, the portability of your breakfast is critical. With the popularity of grab-and-go products steadily on the rise, catering to this morning crowd can improve your products’ convenience as well as increase profits. Oftentimes, morning customers enter the store with the sole purpose of purchasing a breakfast item that they will eat either during their commute or quickly at work. As a result, these breakfast items need to be non-messy and easy to eat for consumers on the go. Breakfast wraps lend to this requirement extremely well; however, proper packaging and wrapping can suffice for an egg, bacon and cheese sandwich as well. “I would say 75% of our breakfast sandwiches are to-go. Maybe less on the weekends, because people will come and sit in our cafe,” says Valerie Welch, owner of Hey, Good Cookies! in Spirit Lake, IA. “We really looked into things that would fit with ingredients that we already have on hand.” Breakfast burritos are the most accommodating of to-go breakfast meals. They’re easy to eat while walking, driving or working. They are also relatively versatile products. Most of the ingredients used in a breakfast burrito can be used for lunch items as well. Have the breakfast sandwiches premade that morning. This ensures that there’s no long line waiting for orders. Many people will avoid risking a 10 to 15 minute wait if they are in a hurry to get to work. With a selection of veggie, bacon and sausage breakfast wraps, the process is tremendously simplified for the shopper. TIMMY TRABON Breakfast Item Ideas Waffle Sandwich Using a waffle or pancake batter, make breakfast waffle sandwiches. This creation is simply all the typical breakfast ingredients such as scrambled eggs, bacon, sausage, veggies or cheese, warmly wrapped in a folded in half waffle. Reusable Ingredients When you try to invent your to-go breakfast sandwich, in order to save on costs and waste, consider using the resources you already have. As Instead of making something that will only be used as a breakfast item, repurpose the item or its ingredients for your lunch menu. For instance, wraps for breakfast burritos can easily be used for your lunch selection. Quiche This item is relatively portable and can add a nice variety to your breakfast selection. Find a quiche recipe that will appeal to your customers most and add a delicious breakfast twist to it, such as bacon bits, sausage or diced bell peppers. Offer Veggies While many people might want to start their day with a hearty breakfast, many shoppers may be looking for a lighter, healthier option. This could be a veggie wrap or sandwich that doesn’t contain heavy items like bacon or sausage that are typically associated with breakfast sandwiches. | 10 | inStorebuyer | October 2012 |

Table of Contents for the Digital Edition of inStorebuyer - October 2012

inStorebuyer - October 2012
Editor's Note - Lessons from the Road
Table of Contents
Front Line News - Kroger Unveils Simple Truth Brand
Walmart Teaches Healthy Habits
The Safeway Foundation Airs Cancer Awareness PSA
Food Service Retail - The New Family Mealtime
Baking & Decorating - Breakfast on the Run
Bakery Development - Donut Growth
Deli Development - Deli Meats Grow Dollars, Lose Volume
The Fun Zone
Know Your Loyal Customers
Packaging Innovation - Tackling Food Tampering
Package to Show
Health & Nutrition - Portion Control
Cheese Corner - Spreadable Cheese
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - October 2012